Reborn Entrepreneurial Giant

In May, Qu Li continued to work on his underwater dance, and the progress was relatively smooth.

At this time, Lu Weibing from Pengcheng came to the door and proposed his big plan: to separate Jumei's mobile phone, tablet and other businesses, and launch a new brand to distinguish it from the Ming series of groceries.

Jumei Ming mobile phones are not expensive, with sales exceeding 20 million units. The user experience is not bad and the reviews are very high, which makes Lu Weibing ambitious.

"What do you want your name to be?"

"Why don't you call her Mi? You can tell at a glance that it is related to the previous name."

"..." Qu Li wanted to slap himself. What the hell is this? Even under his control, Lu Weibing still couldn't change his fate?

Mi, such a familiar value-for-money brand, succeeds in cost-effectiveness and fails in cost-effectiveness. Yu Dazui is determined to be high-end this year. When did Mi Leijun make this decision?

I have said before that profit is the key to enterprise development. If you cannot make money and sell 100 million mobile phones, you will still be a brand that has no money for R\u0026D and will be slandered and disliked by others. So although Qu Li likes cost-effective products, he never wants to be a cost-effective brand. But by mistake, Ming mobile phone became like this with the dual blessing of Honor and Jumei.

"I am confident that Mi brand mobile phones will remain among the top three in China." Lu Weibing

"Then you make a plan and leave it to Lu Qi!" Qu Li doesn't care about Mi mobile phones. As a cost-effective mobile phone brand, it is destined to not be able to make big waves and increase Jumei's revenue.

Coarse Grain Company did very well at the beginning. Before them, almost no domestic companies, including Chrysanthemum Factory, had thought of building high-quality mobile phones.

After the success of Couliang, the strength of Chrysanthemum Factory was far greater than that of Couliang Mobile Phones (in 2011, the revenue was 200 billion, the net profit was 11.6 billion, Xiaomi had a revenue of 500 million, and it was a loss.) Yu Dazui, like Lu Weibing later, was crazy about making troubles on the Internet. For example, Coarse Grain said today: "Always believe that good things are about to happen." Chrysanthemum Factory said the next day: "Better things have already happened."

Yu Dazui has been "talking nonsense" on Weibo since 2011. In the early days, he couldn't even distinguish between single-core and dual-core. He often criticized "friendly businessmen". His Weibo posts at different times were inconsistent, and he was often dragged out and slapped in the face. At the 2015 World Communications Conference, he directly dissed coarse grain mobile phones and said that they would disappear soon.

The conflict between the two companies has a lot to do with Yu Dazui's performance. As long as he was not in the Chrysanthemum Factory, it is possible that Yu Dazui's "reputation" on the Internet is not as good as Lu Weibing.

Many times we can't tell whether the individual has made the company or the company has made the individual. You should understand it by referring to the "experiences" of Yu Dazui and Lu Weibing.

Lu Weibing, who entered the Jumei system, is fully responsible for the operation of Ming brand mobile phones, tablets and other products. He also has no technology and has to argue with friends. However, he insists on making cost-effective mobile phones and does not have the pressure to upgrade the brand, unlike when he was in the company. When using coarse grain mobile phones, I feel that I have gone too far.

Now that he wants to become an independent Mi brand, Lu Weibing may have some small thoughts, but Qu Li feels that Time Jumei can accommodate such "small thoughts" of its executives.

Lu Qi soon discussed with Qu Li that Ming mobile phone sales were very good. Even if the average price was 1,000 yuan and the sales volume was 20 to 30 million yuan, there would still be 20 to 30 billion sales a year. This is not a small number.

"If they want to be independent, they can be independent. We are a platform, and supporting more Xiangyun and Mi is what we should do." Qu Li is very optimistic.

Lu Qi wanted to say something else, but he didn't know where to start. Spinning off subsidiaries was nothing, but who was the manager after the spin-off was very important. The CEO who controlled a company could mobilize more resources than some small shareholders. .

If such a good thing really happened, everyone would want to split up the company and become the boss themselves! This kind of thing must be prevented.

Luqi still handed over its mobile phone, computer, tablet and smart wearable device businesses to the Mi brand, while the TV business was owned by Youku.

When it comes to Youku, Qu Li has some regrets. Alibaba has directly privatized Tudou. iQiyi and Tencent Video are both doing well. Only Youku has seen a surge in revenue due to selling TVs, and its market value on Nasdaq is heading towards 10 billion US dollars launched an attack.

Thinking about Alibaba's market value of about US$2 billion when it privatized Tudou, Qu Li felt a little distressed. He couldn't privatize Youku anyway, so he could only support ACFun and make it the domestic YouTube. Community registration is now open.

In fact, there are even more exaggerated video websites in China. None are as good as Youku. They not only sell TVs but also mobile phones. They are doing ecological countermeasures and are said to be building smart homes. Their current market value exceeds 200 billion.

As soon as the Mi brand was about to be established here, Lai Shixian, the CEO of Xiangyun over there, came to visit.

"Going to the United States to watch football?" Qu Li was surprised.

"The Warriors are likely to win the championship this year." Lai Shixian briefly introduced the small ball turmoil caused by the Golden State Warriors in the NBA, and Xiangyun has won endorsements from stars such as Curry.

"Our sneaker technology has made great progress, and we also have advantages in design in China. This is a good opportunity. Curry can help us..." Lai Shixian

Superstars can build a brand, which has been verified by Nike and Jordan. The appearance of Xiangyun brand in the NBA has indeed promoted sales in the US market.

In addition to developing the domestic offline market in recent years, Xiangyun has also focused on the North American offline market, mainly the United States. Unfortunately, it was unlucky. One of the channel partners it cooperated with went bankrupt, and it was busy looking for compensation. It was not officially completed until the second half of last year. US offline channels.

Then, with the success of the Golden State Warriors, Xiangyun's sales in North America began to experience explosive growth this year, and domestic sales of "cute god" and "elementary school student" Curry sneakers surged.

Xiangyun did not originally make professional sports shoes, but its long-term investment in the research and development of sports shoe technology has brought by-products, and it has naturally made breakthroughs in professional basketball, football, and running shoes. Qu Li's desired Pik Taiji is more suitable for sports, leisure and sports fashion, and the finished product is almost ready.

With the improvement of sneaker technology and the increase in overseas sales, the sales of more than 10 billion last year will be exceeded in May this year. It can only be said that happiness comes too fast.

"We developed the xyun brand APP for online direct sales, which also played a big role. After all, we not only have jerseys and sportswear, but also Curry." Lai Shixian

Many players of the Golden State Warriors have signed with Xiangyun, so much so that some domestic fans say that the Warriors are the Xiangyun team, but in fact Xiangyun also signed Greek player Antetokounmpo Giannis Antetokounmpo, who was selected as an All-Star this year. Serbian player Nikola Jokic was also signed this year.

With costs soaring, there must be a breakthrough in sales. The Warriors' championship may be another important opportunity for Xiangyun's rise. Therefore, Lai Shixian hopes that Qu Li will come to the NBA to watch the game in person to increase his international influence and try his best to win the game. of fairness.

"Okay, I'll go!"