Reborn Entrepreneurial Giant

The pattern of domestic e-commerce is becoming more and more obvious. Jumei is dominant in first- and second-tier cities, and Taobao is dominant in third- and fourth-tier cities. In other words, Jumei has successfully occupied the city, but what about Taobao?

The rural market is an uncultivated virgin land. Ali Taobao wants to occupy this market, so Ma Yun leads the team to the countryside, announcing that within three years, it will achieve coverage of "thousands of counties and ten thousand villages", launching a campaign that will also play a role in poverty alleviation. "Village Amoy" project.

Ah Li has gone to the countryside, does Jumei want to go to the countryside?

"Continue to consolidate our advantages..." Qu Li does not want to be led by others. Goudong's growth has given him a lot of inspiration. Don't let competitors have any possibility of overtaking in their own advantages, even if it is the brand Fangzhi Camp's flagship store.

Dadongzi wants to be a good person too much. Gree Dong Dajie once said: "He is the only dealer who doesn't negotiate with me, but I won't bully him just because he doesn't negotiate with me." The retailer in the village was run by Dadongzi as a daughter-in-law.

Although Qu Li also has big feelings, but not many are distributed to suppliers, especially when Jumei determines "price" as the core advantage of the platform, it is much more stringent in all aspects, and the requirements will become more and more strict in the future. The purpose is to Maintain the lowest price in the whole network through regular channels.

Not only that, Juhuasuan launched the "Jufactory" project, which has always been to produce industrial products in major industrial belts, rather than agricultural products. Now the "Jufactory" has not been done well, and it has turned around to make more complex "agricultural products". How big is this heart?

At this stage, Jumei’s advantages are home appliances, 3C products, mother and baby, beauty makeup and personal care, books, as for clothing, it is almost the same as Taobao, and now it is developing food and supermarkets. Jumei car maintenance in the market, etc.

Although the rural market is good, for Jumei to survive and develop, and to establish a market advantage, it can only wait, not in a hurry.

"Let's see what Ari does first. If they can do it well, let them do it. We still have to use our own advantages and do what we are good at." Qu Li returned to Yangcheng to discuss with the Jumei team

"Then why don't we go to the rural market to help the poor?"

"Of course we will." Qu Li said his thoughts: "We should give full play to the advantages of the supply chain and start making products and brands from the source of the industrial chain."

Then, Qu Li asked Lu Cheng, the former person in charge of Koala Foods, to talk about what he knew. In the circulation of agricultural products, the traditional agricultural supply chain mainly has three models. , consumers), supermarket-led business model (Yonghui: directly cooperate with growers and breeders, reduce intermediate links, directly participate in the production process of growers and breeders, and establish a strong relationship with source suppliers), professional wholesale Market Orientation Model (…).

The nut products of Koala Foods are not directly purchased from farmland, but purchased through OEMs at the beginning. Small batches are fine, but the quality of large batches is difficult to guarantee. So optimization was made, and the procurement team was arranged to directly purchase nuts from the place of origin, and send them to the foundry for production and packaging. This model still has limitations, the distribution of benefits is uneven, and the foundry is passive. Now it's more about raising procurement standards and prices at the same time...

The distribution of nuts is relatively easy, but there are still difficulties, such as tea pesticide residues and coffee quality, which cannot be solved by tea, so we only purchase pre-rain tea and do not use pesticides, so it is safe and secure. But tea is more than spring tea. How can we prevent pests without pesticides?

The coffee beans in Yunnan are basically made into instant coffee, which cannot be sold at a high price. To change the status quo, either the farmers’ minds must be liberated, or the company must first show “sincerity” and cooperate with the government to find ways to increase farmers’ confidence. In the process of exploration, Kaola Video has established a three-step strategy of profit guidance, high-quality planting, and brand winning.

It can be said that Quli and Jumei have done a lot of things, but everyone knows that the longer the management chain of a company, the weaker the execution power. Many things are not something you can do well if you want to do it. Ari Village Tao later failed. Therefore, there will be the rise of Pinxixi.

Jumei and Taobao are different types of companies, and the methods to solve the problem are different from the beginning: "We still need to consider from the perspective of the supply chain to reduce the circulation of agricultural products."

It is the habit of Jumeidian merchants to consider issues from the perspective of the supply chain. Quliluqi gives priority to the promotion of management who can improve the efficiency of supply chain management. After all, low prices are the kingly way of retailing. Only by reducing circulation and reducing costs can the final retail price be reduced.

Afterwards, we discussed the policy of starting from poor counties. In terms of logistics, we can consider cooperating with the postal service. "Large state-owned enterprises will increase their platforms." The specific tasks are handed over to Juhuasuan of Dadongzi.

"We implement a zero commission policy for all sellers of agricultural products and fresh products. We are ready now and will implement it next year..." Qu Li returned to Yangcheng this time to discuss rural e-commerce and learn about Double Eleven promotions.

Jumei and Ali have formed a certain tacit understanding. For example, in 6*18 sellers, Jumeijuhuasuan is the priority; on Double Eleven, Taobao Tianmao is the priority to avoid disorderly competition.

"Zero commission, we are under a lot of pressure, is this doing charity?" Da Dongzi

"You can think of it this way, or you can think of it as a drainage product that increases the user activity of Juhuasuan." Qu Li, the success of Pinxixi is inseparable from the popularity of fresh agricultural products.

"Our financial pressure is already great." Lu Qi

As I said before, there are very few departments in Jumei that can make stable profits. With the expansion of the Ming series, the profit of its own brands has declined. Juhuasuan’s platform commission income, Jumei’s self-operated business is actually profitable. 100 million, 10% gross profit is 30 billion, not a lot. Search advertising also makes money, but it needs to be invested in cloud computing.

Jumei can’t afford to invest too much now, each one is a gold-swallowing beast, such as time, finance, logistics, and platform construction, and investment in Southeast Asia. Except for finance, all businesses have been suppressed. It is a lie that there is no shortage of money.

"Then start equity financing." Qu Li

In the past, debt financing has always been used. Now that Jumei’s financial situation has deteriorated, it has become more difficult to issue bonds. Issuing debt-to-equity swaps, common stocks or preferred stocks has become an option. Not only Jumei, but Quli has already arranged for directional financing, mainly for domestic capital. This year will definitely fail, and it will officially start next year.

Why is this? Because the big bull market in 2015 is coming, A-shares have risen from 2,000 points this summer to more than 5,000 points next summer, and there are many companies whose stock prices have doubled.

The market value of Qiancheng Geometry has risen steadily to exceed 120 billion soft sister coins. There are comments that Ahli’s market value may exceed 200 billion US dollars before the end of the year, and Jumei will reach 150 billion US dollars. It is right to borrow money while the market is booming.