Reborn Entrepreneurial Giant

The full hosting model is not useless. Pinduoduo and Alibaba both adopt this model. However, the principle of timing still needs to be followed. The competition for sellers is not fierce, and the profits of cross-border e-commerce are very considerable. Domestic sellers can still choose Amazon. Who would be willing to lose their dominance? In addition, how does Shopee ensure the seller's income?

Any good business model must start from reality. Shopee logistics overseas warehouses are open to domestic third-party sellers, aiming to increase their income. In fact, since it is difficult to increase the scale of self-operated business, we have to let others benefit.

Jumei Shopee still needs to do a good job in supply chain management honestly, improve operational efficiency, and occupy a place in the European and American e-commerce markets with low prices and decent services.

"I don't expect the rapid development of Shopee. I just need to occupy a place in the European and American markets. Our large-scale overseas expansion will wait for the domestic competition to stabilize and mobile payment to succeed."

Qu Li bluntly said that no company can fight on multiple fronts, and there must be a focus. The priority of mobile payment is not necessarily the highest, but it will certainly not be inferior to Shopee.

With the development of Jumei and Juhuasuan, the importance of Shopee has been greatly reduced. Before Jumei Juhuasuan kept pace with each other and steadily suppressed Tmall. Now Ali has shrunk its front and besieged Juhuasuan with Taobao and Tmall.

Ahri’s operational capabilities surpassed Jumei’s, but the advantages of self-management and Jumei’s logistics were difficult to make up for. Jumei’s branded operation attracted a large number of brand sellers and e-commerce platforms, as well as the counterfeit problem at home and abroad at that time, Taobao resources Tilt to Tmall to crack down on fakes and low-quality white-label sellers. The price of goods on the Tianmao platform is not as good as Juhuasuan, and the service is not as good as Jumei. It is a matter of course that it is overtaken.

Ari now has the "Tongda Network", and within a few years, the gap with Juhuasuan can be quickly narrowed in terms of delivery services. Now there is another "Tiantian Special Price" that is amazingly attractive. After learning from Juhuasuan's "Jufactory", we have created a "Tiantian Factory", which has more advantages than Juhuasuan in all aspects, especially the price.

"Since the price can't be compared, let's compare the service, increase the number of errands, and help the store to operate well..." Qu Li came up with a bad idea. No matter how strong Ari's operating ability is, it is limited. You can serve 100 errands. Seller, I serve 50 customers in one store, who has better service ability? Who is better at selling and executing?

Lu Qi obviously also thought of the benefits of adding a "shop waiter", and nodded in agreement.

"The other is to increase the proportion of private brands..."

For OEM, Jumei is responsible for design and sales, and the factory is responsible for production, and the speed is definitely not fast; for ODM, the factory is responsible for design and production, and Jumei is responsible for sales, so a strategic cooperation agreement has been reached with Midea; both C2M and M2C are directly sold by the factory to buyers. Home, the difference is that C2M will calculate consumer demand based on big data algorithms, which is a bit nonsense, just like investing in movies with big data is unreliable.

It’s not that there is something wrong with the C2M model. In Qu Li’s thinking, this should be an industrial issue, not just a commercial issue; it needs to drive factories to upgrade their industries and brands, not just help them sell slow-moving goods.

Due to this difference in positioning, the progress of the "poly factory" model has been slow, and only the M2C model, that is, factory direct sales, has been adopted. But in any case, there are many brands of Jumei Youpin, and the variety of products is becoming more and more abundant, which can meet most of the needs of consumers.

Compared with the embarrassment of Jumei, the development of Jumei Youpin is much better. Many brands of Jumei Youpin have joined, especially Ming mobile phones, tablets, and sports bracelets, which have become hot models one after another. , sales in the first half of the year were close to 1 million. There are also rainbow batteries, stylishly designed power strips for charging mobile phones...

It focuses on Jumei Youpin, which can be bought with eyes closed. There have been many popular models, but they have also been resisted by big brands. Just imagine, Gree has created a product with high cost performance for Jumei Youpin. Will sales of other models be affected?

Therefore, the grocery store model that is suitable for Xiaomi may not be suitable for Jumei. The Jumei Youpin model will definitely exist, but the traffic support may be reduced in the future, so as to obtain preferential treatment from big brands.

It is impossible for Xiang Dadongzi not to bargain with Gree Dong Dajie on the Jumei platform. In retailing, it is necessary to compare pennies and pennies. How can it be "kind" to suppliers.

The core of e-commerce retail should be consumers rather than suppliers. If Jumei can’t compete with big brands, can’t it support small brands? The essence of large-scale industrial production is a surplus economy, and price wars are inevitable. As a platform, it is not necessary to be responsible for the survival of the brand.

Jumei Youpin is a "big hit", but the unit price is relatively high. The online Jumei Supermarket offers more possibilities, oil, salt, sauce and vinegar, and everything consumers need in their daily lives can be bought in Jumei Supermarket , and the unit price is not high, which is cheaper than physical supermarkets. As for the free shipping for wallets over 99 yuan, it is still the same as Jumei for free shipping over 59 yuan. That is a matter for the operation department, and he is too lazy to care.

Earn profits with high unit prices, and earn traffic with low unit prices. With Jumei Supermarket, it brings a lot of high-frequency consumption traffic to Jumei. How many people choose Goudong for shopping because of Goudong Supermarket? It should be a lot. So as long as Goudong Supermarket and 3C Digital, the basic disk of Goudong, are still there, it will not be able to fail for a while.

To put it a long way, the competitive situation between Jumei and Ahri is relatively obvious. In their respective areas of advantage, no one can do anything to the other.

"Ari is about to go public, we don't do something to make them uncomfortable?"

The situation of Jumeijuhuasuan basically did not exceed his imagination. If it wasn't for Ari's going public, Qu Li wouldn't even come to the meeting, but what could he do? The Industrial and Commercial Bureau randomly checks that the proportion of counterfeit and shoddy products on Taobao is as high as 30% or more?

Taobao doesn’t dislike you for being out of money, but you still dislike Taobao for selling fakes?

No matter what, the problem of counterfeit goods on Taobao has reappeared in the public eye. The third-party sellers on the Jumei platform are all legally established companies. There are a large number of individual sellers on Taobao, so we had to find a platform.

Of course, Ari has been prepared for a long time, but Jumei, as their biggest competitor, wouldn't it be too incompetent if they don't give them some fun at the critical moment? So I have to continue, control the intensity, only in this way can I be considered hello, hello, hello everyone!

In fact, the difficulty of establishing the Ari partner system is much more difficult than in previous lives. Taobao no longer has a monopoly position, but Yahoo and Softbank also dare not turn their backs. Without the Ari team, how can they compete with Jumei? The abilities of the Jumei team are extraordinary, and Qu Li cannot be calculated with common sense.