Reborn Entrepreneurial Giant

The development logic of the "Danlin" brand under Fenghua International is very simple. It is not easy to do this well, especially when Chen Danlin asked Liu Shulian to be the CEO. Obviously, she does not pursue extreme efficiency, but wants to create a fashion brand.

Qu Li has sold clothes before. The logic of building a brand is completely different from that of selling goods. The former is to establish a sense of distinction, while the latter is to meet the needs of users.

The three of Qu Li first ruled out luxury goods. Even if he was Time Magazine's Person of the Year, he didn't have the courage to let the domestic rich and their women recognize state-owned luxury goods. What about light luxury?

"We mainly focus on women's clothing, supplemented by various jewelry accessories." Chen Danlin no longer hesitated, and quickly made a choice. In fact, there were no "Danlin" brand jewelry accessories at this time.

As long as it is not a luxury, other mid-to-high-end women's clothing brands are the same. ZARA and Uniqlo's model can beat most women's clothing brands.

How to make consumers accept the "Danlin" brand? Through advertising? There seems to be no other way.

"I don't care, do you want to be irresponsible if you sell me?" Chen Danlin

"..." Qu Li was taken aback by her words, what the hell.

"Who will it be sold to?"

"It doesn't matter who you sell to, your attitude..."

Why don't you say that I redeemed you from someone else?

"..." Chen Danlin got stuck, her words seemed to make sense, and she resorted to the ultimate trick:

"You don't love me anymore..."

"Aren't you stupid watching TV?" Qu Li patted her on the head, hugged her and thought about it carefully, building a brand is too difficult, how did the Honor mobile phone brand be established? It seems that there is no reference value, so try to find a way again.

Thinking about Qu Li, he remembered the only Korean drama he had watched, who he watched it with at that time, anyway, "Fried Chicken and Beer" was very popular back then, "You Who Came from the Star" should be considered very interesting A representative Korean drama, it seems to be popular all over Asia.

When I thought of it, I talked to Chen Danlin about creating a popular urban idol drama and promoting the brand by the way, so that both Glory and Jumei can pay for it.

"Is this okay?" Chen Danlin was a little skeptical, but thinking of Qu Li's successful experience, it seems that

"Of course it is possible, or else we can only advertise on TV stations as usual, or advertise on social media such as Weibo, and use Internet celebrities to bring goods."

"Your tricks are not new at all." Chen Danlin said angrily. That's how they got here back then. She registered a Weibo account and followed her more fans than Qu Li. Apart from being admired by some ignorant girls, there are more LSP wants her to explode.

Back then, the cost of creating a female Internet celebrity was too low. It seemed that it took less than 100,000 yuan for more than a year, and the follow-up maintenance cost was extremely low. The way Qu Li became famous, whether it was a blockbuster movie or a central-style program, was rare. Please, cannot be copied. Chen Danlin, a working girl who graduated from high school, became a rich woman with a net worth of more than 6 billion by herself. What a legendary and inspirational story this is.

Qu Li quickly conceived the plot of "You Who Came from the Star" briefly, and then told Chen Danlin little by little.

"Who is the actress who can freely switch between a goddess and a female nerve?"

"I don't know, when you participate in this project, you can choose by yourself."

"What do you think of Liu Yifei?"

"She, she is an international female star now, and she probably won't be able to make TV dramas."

"You work out the script first, and I'll figure out a way then."

"What do you think, spend money?" Qu Li said calmly

"Don't worry about it..." Chen Danlin cast a glance at Qu Li, but didn't say anything

Qu Li regretted this, he really shouldn't have brought it up, wouldn't this make him and her embarrassing? Then he contacted Brother Pony and Big Dog, and asked the screenwriter to go to Yangcheng to complete the script first.

"How did you come up with the idea of ​​making an idol drama?"

"If it becomes a hit, the cost of dissemination is the lowest, and if it fails, then think of other ways."

I briefly talked about his creativity. It is said that this TV series copied the setting of a certain web comic. The specifics are unknown, but a good story does not necessarily make a good TV series. The script and director are still very important. Female director and female screenwriter, anyway, "Star You" was filmed for women, so it should be regarded as a YY TV series filmed for themselves.

When preparing the script of "Star You", Jumei's shareholder meeting was held, and Qu Li revealed his purpose, which surprised some investors present.

Donating money is easy to say, but donating so much at one time is really rare. Qu Li holds 81 million shares of Jumei, accounting for about 36.8% of the total share capital of 220 million. 1.6 billion US dollars is close to 11 billion soft sister coins. How many rich people in China have this net worth?

Qu Li explained the research direction of this science fund. In addition to cutting-edge technology, it is mainly the Internet plus traditional industries, which can be said to have a great relationship with Jumei Glory.

"In fact, this fund will not be launched so soon. Only when the company enters a stable period, for example, after Jumei's market value exceeds US$50 billion in three years, will it be possible to cash out..."

Qu Li himself has only such an idea, and only said a general direction. He will communicate with relevant departments in the future to obtain policy support such as tax relief and industrial docking.

In fact, what Qu Li said is not the most important thing. The capital market is about interests and power. Qu Li controls 60% of the voting rights, so there is basically no surprise. However, there are also restrictions, and the class B shares with super voting rights are limited to 40 million shares.

The total share capital of Jumei is 220 million, of which 180 million shares are one share, one vote, and the remaining 40 million shares are 400 million shares with 10 votes per share, a total of 580 million votes. Only counting class B shares, Quli owns about 69% Voting rights. Of course, common stock will be increased in future employee equity incentives and stock issuance, but under normal circumstances it is difficult to shake Qu Li's voting rights and status.

Soon, the equity of Glory was also adjusted. After financing, the total share capital was 160 million shares. Qu Li held 65 million shares, of which 15 million shares were allocated to the family fund, and 10 million shares were donated to the scientific research fund that had not yet been established. , the remaining 40 million shares, of which 30 million shares are Class B shares with 10 voting rights. In the end, Qu Li held about 70% of the voting rights of Class B shares in Glory.

Under their discussion, this scientific research fund was named Fanxing Fund. The reason for this name is because of Kant's epitaph: There are two things, the more we think about them for a long time, the more they can fill our hearts always. Renewed and growing admiration and awe - the stars above my head and the moral law in my heart.

The Fanxing Fund established by Huang Zheng originated from a sentence by Vincent Van Gogh: Because I don’t know what is certain in the world, but I only know that as soon as I see the stars, I will start to dream.

Qu Li is not Huang Zheng, he likes Kant more, so he changed the source. After the Jumei Shareholders' Meeting ended, there was news. However, this fund has not yet been established, and Qu Li has not publicized it.