Reborn Entrepreneurial Giant

Qu Li does not understand the pricing principles of products, but he knows the first principle, what he wants, and he knows that Qiancheng CS6 is not a particularly good product.

"Then do we need to make some adjustments to our products in the future?" Xia Mingfei, the company's deputy marketing director, saw Qu Li's refusal to lower the price, and talked about his purpose.

"What do you mean, how do you dance?"

"Qiancheng Automobile will not sell cars priced below 100,000 yuan!" Xia Mingfei said firmly

"But cars under 100,000 sell well, accounting for more than 40% of sales."

"But we mainly sell SUVs, accounting for about 10% of the entire car market..."

"This market is exploding, and it is normal to exceed 35% in the future..."

There was a lot of noise at the meeting of Qiancheng Motors. What they said was reasonable, but they underestimated the development of SUVs. Later, they kept pace with sedans and reached 45%, accounting for half of the car sales. Qu Li also didn't know this statistic, but knew that SUVs were selling well, so he sat on the edge without saying a word, closing his eyes and resting his mind.

"Our Feiteng MPV is very competitive. If we really want to release it, what should we do if we sell 100,000 yuan a year? How do consumers think that Qiancheng Auto is a low-end domestic car brand? Our survey shows that many consumers of Qiancheng CS6 think that Qiancheng Auto It's a subsidiary of Glory, not a low-end product..." Xia Mingfei still insisted

The lowest price of Feiteng is about 50,000, and the highest is no more than 100,000. The sales volume of Wuling Hongguang with the same positioning will reach 150,000 in one year, and more than 3 million in ten years. This car has made Wuling Hongguang, but also limited their development. Who would think that Wuling is a high-end brand?

"I think what Ming Fei said makes sense." Lu Tao agreed unexpectedly

"Tianming said that Qiancheng Automobile will cut off from Changfeng Group, get rid of the previous image of military industry, Feiteng, a highly competitive model, can be sold to Changfeng..." Lu Tao said

Doesn’t Changfeng want to build cars? The Yangtze pickup in Chuzhou, Huizhou, and this crossover MPV can all be handed over to them.

"Not only that, we can also assist them in producing the Feiteng MPV."

"What about the production base?"

"Our spare parts factory in Hengyang was originally planned to be transformed into a car production base, but now it seems that it will not be used in the short term..." Lu Tao knows more about the situation of Qiancheng Motors. Changfeng applied for a car catalog license back then, but unfortunately it was not approved. .

Qu Li and Lu Tao have different positions in Qiancheng Motors. Qu Li does not know how much assets Qiancheng Motors has. What he cares about is to establish a positive R\u0026D system and quality control system, improve R\u0026D capabilities, and prepare for the transition to electric vehicles. ...

Lu Tao wants to run the company well, and his team wants to make Qiancheng Auto profitable.

"In addition, our base in Xingsha has a production capacity of 100,000 vehicles, of which 50,000 belong to Pajero, and the rest are ours."

"Qiancheng Mitsubishi is building a factory with a production capacity of 300,000 vehicles!"

Wen Xiange knew the elegant meaning, and it seemed that he wanted to make an idea of ​​Mitsubishi Pajero, but it is normal, Pajero only sells more than 10,000 vehicles a year, not more than 20,000 vehicles, which can completely give Qiancheng Automobile a production capacity of 30,000 vehicles.

"Have we negotiated with Mitsubishi?" Qu Li asked

"We've already talked about it, and they are naturally unwilling, but our cooperation with Qiancheng Mitsubishi is more important, and they will agree soon." Lu Tao is very confident. He knows that the strength behind Qu Li has already surpassed Mitsubishi Motors. Even if this is not mentioned, the transfer of the management rights of Qiancheng Mitsubishi to Mitsubishi Motors itself requires the establishment of mutual trust between the two parties. After all, many terms cannot be implemented on paper. Now it is just a temporary loan of a factory that is not needed. It is not a big deal.

"Don't let them suffer."

"Of course." They are all big companies, and it's hard to let them suffer

Qiancheng Automobile has its own production capacity of 50,000, the Yongzhou factory can free up 20,000, and the Pajero factory can have 20,000 to 30,000. It may have a production capacity of 100,000, which should be enough. However, other product lines have been abandoned this time. Nice Qiling MPV.

"Then there are three things now, one is to increase production capacity, the second is the equity of Changfeng Group, and the third is financing. The latter two things can be dealt with together..." Qu Li concluded, seeing that no one Rebuttal, quickly arrange for someone to execute

Chairman Li of Changfeng was a little excited when he heard the news. He really didn't want to give up building cars. He had failed to negotiate with Qiancheng Automobile before, but now the opportunity came to him suddenly.

Seeing the hot sales of Qiancheng CS6, Changfeng Group felt a little unhappy. In their view, the success of this car has little to do with its glory, and Qu Li messed around, dismantling Qiancheng cars to pieces and giving up some good ones. Brands, such as Qiling MPV, are compact like Wuling Hongguang, but they are aimed at the urban middle class, and they are not good-looking at all.

Originally, you love me, and Qiancheng Motor and Changfeng Group hit it off, but someone in the provincial government was not happy and called Chairman Li over. For some reason, the matter failed to move forward.

On the contrary, the construction of the new base has been accelerated, and the procurement of automobile production lines and automated robots has been relatively smooth. Mitsubishi Pajero has cooperated and won their general factory area. In the future, this factory will be sold to Qiancheng Motors.

A leader who can solve problems is a good leader. When Qu Li arrived in Xingsha, he quickly came up with a solution and started to solve the problem. Even though Lu Tao and others were doing the work, he received the most recognition for his position.

Without communicating with the provincial government, Qu Li focused on solving problems, um, watching others solve problems, and then taking responsibility for them, making quick decisions: For example, Qiancheng CS6 has high-end, low-end, sports and fashion versions, how to allocate production capacity , How to reduce costs, these are very detailed, in fact, some valuable conclusions can be drawn through big data analysis.

It is a pity that although there is a solution, it will take several months to really alleviate the problem of insufficient production capacity. On the Internet, the media has envy and cynicism towards Quli and Qiancheng Automobile. However, the flaws in Qu Li's ability are undoubtedly exposed in Qiancheng Automobile.

You must know that before Changfeng Motor was acquired, the general manager said that it would achieve a production capacity of 280,000 in 2010. Now that it has been acquired, there is no shortage of money, but it can’t even achieve a production capacity of 100,000. Is this incompetence or what is incompetence?

Only half of 2010 has passed, and the outside world said that this year is the year of Mercury retrograde in Quli. First, Honor was sued by Apple, then large-scale corruption occurred in Jumei, and then the production capacity of Qiancheng Automobile was insufficient.

"A person's ability is limited. If you can't do it, don't occupy the position. Give it to someone more capable..." Someone tweeted to Qu Li

Not only on the Internet, but even in the provincial capital of Hunan Province, there are people who doubt Qu Li's ability. Does the success of Jumei and Glory really have anything to do with Qu Li?

Lu Tao also saw it, and asked Qu Li why he didn't refute, and whether he needed to speak up.

"No need, rumors from the outside world can't change my identity as the founder and major shareholder of Glory, Jumei, and my status. As long as you want to do something in this world, how can you not be criticized?" Qu Li was also a little helpless , He has been cautious in his words and deeds this year, and rarely accepts interviews with the media and reporters in public, but who made him too young, too well-known, and too rich?