Reborn Entrepreneurial Giant

Flying in the sky, running on the ground, DJI is short of swimming in the water. Oh, the company is called DJI, but the brand will be changed to Honor, such as Honor Segway, Honor DJI.

Because it is not a core product, the sales volume is not good, so these two products did not have a large-scale publicity, and they were directly put on the official website, e-commerce flagship store, and offline direct stores for sale, and authorized stores that meet the requirements in the future can apply for 100 million.

There are still many problems with the Segway balance car, and many people have been injured or even died because of it, so there is no rush to promote it comprehensively. You must know that if there is no Qu Li Glory, the boss who bought the Segway will die in use and become the brand's largest. black humor.

Honor's sale of self-balancing vehicles and drones did not attract the attention of the media. After all, it is a niche market and has nothing to do with the overall strategy. To be honest, if it wasn't for lack of energy, he really wanted Wang Tao to build an electric bicycle. This thing is simple, and with the Honor brand, it should be able to occupy most of the market share at a price above 5,000.

Forget it now, selling a few more mobile phones will make a profit, and there is no need to collect money where there is money to be made.

After communicating with Wang Tao and the DJI team for a few days, Qu Li returned to Yangcheng. Lu Qi was going to Beijin to participate in the domestic Internet conference. A big boss from the Ministry of Industry and Communications came forward. But there are too many things recently, and Qu Li is really not in the mood to go. Bragging, I might as well go back to Qiancheng to sell cars when I have this time.

There are still many things to ask him these days. The domestic Youku is preparing to go public on NASDAQ. Another company, LeTV, which competes with Youku for domestic film and television rights, has already confirmed that it will be listed on the A-share market in August, so Youku will bring the listing time forward to October this year. .

This has little to do with him, and Yuanjing will not stop Youku. Gu Yongkeng probably wanted to know if Jumei had any thoughts on the video industry, and Qu Li decisively denied it.

He has seen that video sites have continued to bleed for more than ten years in China. As long as you are willing to be naughty, it is never too late to enter. Where does the loyalty of consumers for long videos come from? We should wait for Jumei to get rid of poverty before thinking about these things.

In addition to the video website, there is also a clothing vertical e-commerce website called Mecox Lane that plans to list on Nasdaq, but for some reason, it insists on touching Cijumei.

"Jumei was originally a vertical clothing e-commerce company, and it only sold on Taobao. Mecox Lane not only has an e-commerce website, but also has a mail-order catalog and a physical store. Jumei is now a big platform. We have become the largest clothing vertical e-commerce company in China... "

"What about Fanke Eslite?"

"We are doing things that Jumei didn't do in the past..."

"Then why do you think Qu Li gave up clothing e-commerce?"

"That's Jumei's choice, we are different." McCaw Lane spokesman

"Has Mecox Lane's sales surpassed Xiangyun's?"

I don’t know where the stunned head came from. Qu Li didn’t continue to read it. Mecox Lane was established in 1996. At that time, there was no Internet e-commerce in China. A traditional enterprise transformed into an e-commerce business. The idea was good, but let Programmers with varying degrees of education in middle and senior management are generally highly educated, and their decision-making speed cannot be fast. If their leaders can balance well, I am afraid that they will not lose their reputation in the future.

Qu Li doesn't care about Mecox Lane, nor Fancl, but cares more about Vipshop, which is also in Yangcheng and started as a seller.

Perhaps influenced by the success of Jumei, a large number of elites in traditional industries in Yangcheng switched to e-commerce. The founder of Vipshop came up with the idea of ​​starting a business after studying at a business school in 2007. But they didn’t open it anymore, and they didn’t have Internet tycoons like Lin Bing to join them. Their Internet genes were not strong enough. In December 2008, Vipshop was established. At the beginning, they sold luxury goods, but the business was very bleak.

If you are poor, you want to change. In the past few years, a large number of "Outlet" stores (mainly selling off-the-shelf products, brand discount stores) have appeared in China.

The success of the founders of Vipshop is more like the success of ordinary elites. They have many domestic competitors, and other competitors are busy with advertising and marketing. Find out. It can be said that Vipshop is doing the right thing, and doing it right, even if it cannot become a giant in the future, at least there is room for them to survive on the Internet.

Although he valued Vipshop, Qu Li did not intervene. Jumeijuhuasuan has already reached its current scale, and he wants to specifically target a competitor who has just started? It is better to improve Jumei’s governance system and corporate culture internally, maintain the relationship between Jumei, Juhuasuan, Shopee House’s cooperation and competition, and the flow of personnel.

Let Shopee's employees go to work in China, should the salary be kept the same? Obviously impossible. The average annual salary of programmers in Silicon Valley is already 100,000 US dollars, while the average annual salary of programmers in domestic Internet giants is less than 100,000.

But after listening to the advice of the consulting company, Qu Li insisted on pushing, and Xu Xiaoqin lost a lot of hair because of his force.

"There is a rule in our corporate culture called sticking to the bottom line of integrity. Let us explain this matter clearly to them. Discussions within the company are allowed, and no posting to the external network is allowed." Qu Li is still very responsible and willing to take responsibility.

Lu Qi considered for a long time, and finally agreed that some things cannot be hidden. Disclosing the approximate salary range of Shopee employees is a hurdle that Jumei must go through in its internationalization.

Meetings were held for several days, and news was passed down layer by layer from high-level to middle-level. He thought it would cause many people to complain on the intranet, but the reality surprised him. Only a few people questioned, and most people could "" Reasonable" treatment.

In fact, when Jumei acquired Guge, employees at the company's headquarters have already received a wave of shocks. The treatment of ordinary Google employees is twice as high as that of Jumei employees. How did you deal with it? Deception is useless. It is impossible for Guge employees to cut their salaries. Baidu Ahri penguins are waving banknotes outside the door. Even if they are transferred to Jumei and Juyun Technology, their actual salaries will only increase but not decrease. More stock options.

The salary gap between Jumei and Guge employees is too large, which will naturally lead to a big discussion. Fortunately, there is a job sequence. Originally, there are only T and M. Now a P is added, which is product and operation.

Xu Xiaoqin and the personnel department have been tossing for several months, readjusting the position sequence of employees in the company except Shopee, and strictly implementing the "secret salary system". Although the approximate salary range can be judged according to the job level, after all, I don't know the specific salary level of the colleagues around me.

As for Shopee’s failure to implement Jumei’s personnel management and salary system, it is not difficult to guess. It is impossible for any domestic company to maintain the same salary standard at home and abroad, including the proud chrysanthemum factory in China.

Therefore, it is not impossible for Jumei to solve the problems of employee turnover and salary standards.

The biggest management problem is concentrated on Shopee, which sells globally. It is now readjusted into three sub-stations in the Americas, Europe, and Asia-Pacific. Southeast Asia, South Asia, and the Middle East and North Africa are temporarily out of the scope of business...

Dividing the scope does not mean that full coverage has been achieved. For example, the Americas station basically only delivers in parts of the United States and Canada; although the EU region has achieved full coverage, the delivery capacity needs to be strengthened; the Asia-Pacific region has just opened up even the Japanese market. , not to mention the kimchi country and the Australian market.