Reborn Entrepreneurial Giant

Jumei’s troubles came to an end with the end of 6*18, Lu Qi’s work focuses on promoting cross-border e-commerce and overseas shopping, and this can give full play to the advantages of Jumei. There is no need to think about the brand name, just start Shopee directly, that is, introduce Shopee into the domestic market.

Wang Yunliang, as the person in charge of Shopee, shoulders these two arduous tasks at the same time. Because of the existence of China and Taiwan, Jumei and Juhuasuan have already screened, and will give priority to high-quality sellers who have a happy cooperation, followed by sellers who focus on overseas e-commerce. Slowly open to all qualified sellers.

The domestic e-commerce market is booming, and perhaps Qu Li’s speech at the IT Leaders Summit in March greatly touched the founders of Penguin and Baidu, so they coincidentally invested in the B2C field, and Penguin became a shareholder in China. Yixun, the largest 3C vertical e-commerce company (excluding Jumeigoudong), has become a shareholder of Yihaodian, an online supermarket.

Both Yixun and Yihaodian were established in Shanghai, with obvious talent advantages. However, the local court favors state-owned enterprises and large multinational companies, and focuses on supporting the design and manufacture of integrated circuits. Therefore, Shanghai does not look down on the Internet industry with annual profits of tens of billions. Unlike Beijin, which provides many low-rent business parks, the cost of starting a business in Shanghai is very high.

The founders of these two companies are both more powerful than Qu Li, but Qu Li Lu Ziye, after performing the central style "Win in China", he seemed to be on the hook, and he could see news about Qu Li on the Internet almost every month , After the success of the Honor mobile phone, it had a huge boost to Jumei; after investing in Facebook and Twitter, the Shopee group buying model unexpectedly became popular, which further enhanced Jumei's reputation in China.

The development of Jumei is very clear, but there are no entrepreneurs in China who have the information to copy the Jumei model, because the biggest problem encountered in the development of Yixun and Yihaodian is the problem of capital, and they have encountered all the problems encountered by Dadongzi , but Dadongzi is more courageous and luckier. Of course, the luckiest one is Qu Li, who went public before the subprime mortgage crisis and raised more than one billion Ruanmei coins.

Not everyone agrees that Qu Li is very lucky. Dare to burn money to expand against the trend when the financial crisis is at its worst, and still get funds. This is not something ordinary people can do.

Therefore, Yihaodian and Yihaodian have both accepted investment from two major Internet companies. Because the time to get financing is too short, they did not catch up with this 6*18 promotion. After the promotion ended, the two companies successively announced With a plan to expand investment, he wants to compete with Qu Li on the B2C track.

The wind direction of public opinion is changing very quickly, just like Hu Xijin who opposed the liberalization yesterday and supported it the next day, and just finished talking about the keyboard man who is optimistic about Jumei, and now feels that under the siege of BAT, Jumei can’t last long. pill.

This is not a joke. Yixun's 3C digital, Yihaodian's food department store, Zangdang's books, and Fanke's clothing e-commerce business, Jumei is surrounded by enemies, and an internal corruption crisis broke out. Qu Li, a junior high school student, plus a returnee CEO, really understand the rules of the domestic business game?

Vancl Eslite received USD 50 million in financing in May of this year, and its sales revenue increased from 120 million in 2008 to 300 million in 2009. 50 million US dollars, financing more than 100 million US dollars.

Jumei raised about US$8.8 million in its first round of financing that year, and US$65 million in its second round of financing. Later, with the help of the concept of Facebook, it raised US$400 million at the end of the bull market. Whether it's luck or ability, Qu Li's Jumei can beat everyone. But Fancl's Chen Nian and Qu Li are both literary youths. This year, Han Han Wang Luotong was invited to be the endorsement, and the sales volume has soared, so it has been sought after by many investors. This may be the next Jumei.

Qu Li was a little speechless in the face of the noisy outside world, didn't he really think that Wen Qing could save the world? Wen Qing is more suitable to become an "industry ghost". It's not about the connotation, it's about him, yes, that fat man.

It can’t be said that investors have no vision. They don’t want Vancl to become the next Jumei, but they hope that Vancl can follow the path pioneered by Qu Li. Attractive, vertical e-commerce for clothing has a bright future.

If the threat brought by Fancl to Jumei is not enough, what about adding Vipshop? If vertical e-commerce is not enough, what about more than a dozen cross-border e-commerce companies such as Lantingjishi and Dunhuang? In the past two years, Yangcheng has established more than a dozen cross-border e-commerce companies, hoping to replicate the success of Shopee.

Under the gaze of the wolves, Jumei is under a lot of pressure, but Qu Li does not do business in the company and does not speak human words, which brings some bad influences. Many people leave because of this and join Jumei's competitors.

Fools who have lost confidence in the future of Jumei will leave as soon as they leave, maybe it will reduce the risk of Jumei. With ancient songs in hand, Jumei has supplemented its technical background and can obtain a large amount of low-cost traffic, which guarantees the company's Bottom line, Qu Li has increased the company's ceiling.

With the turmoil in the company and the loss of employees, even if there is a confidentiality agreement, many internal details of the company have been passed on to the outside world, such as the "Zhongtai" that Jumei has always kept secret.

"What is Zhongtai?" reported on the front page of an IT newspaper, explaining in detail the investment of Sequoia and IDG, as well as the inside story of Lehman Brothers' investment in Jumei: Qu Li creatively created the organization "Zhongtai" .

It can’t be said that it’s all nonsense. This report only tells part of the truth, explaining why Jumei’s performance exploded, sales and the number of employees soared, and the company did not lose control: In Qu Li’s vision, Lin Bing was responsible for building the company “China This is a centralization center and a decentralization center. Most of Jumei's business needs to be processed through the "middle station" and quickly distributed to the person in charge.

Sequoia Shen Nanpeng was interviewed and talked about this experience: Qu Li was very thoughtful and courageous at the beginning, and the idea of ​​the enterprise in Taiwan was one of the most important reasons for his investment in Jumei.

As a result, the enterprise middle platform has become a hot spot on Weibo, and everyone has to discuss a few words, but Jumei has not publicly discussed it, nor has it disclosed detailed information, but has released the confidentiality level of "China Taiwan". That is to say, some people can express some "subjective" opinions to the outside world, without involving the specific details of the design and implementation of China and Taiwan.

After all, if everything is made public, competitors will know that they are bragging. The reason why Jumei’s supply chain did not collapse is that Li \u0026 Fung and other supply chain companies have played a big role. Qu Li adheres to the principle of hiring people if he can’t do well. Willingness to spend money to solve the problem is the key.

"A successful company is not only the start-up of business model, but also the innovation of management, so that it can become a great company..." Someone summed it up like this, and got a lot of recognition. Jumei is a good company with ideals and beliefs. ability! To put it simply, it is one sentence: China and Taiwan are awesome!

No need to ask, most of the touts are paid