Reborn Entrepreneurial Giant

Jumei Glory's affairs are getting more and more complicated. It's not a day or two, and a decision can be made in three or five sentences. Even if a decision is made, it can't be implemented in seven or eight days.

Qu Li occasionally went to Liu Yifei's mansion in Beijin, which was much more luxurious than his. If this woman said she was ambitious, she would say it herself, but if she said that the salted fish was made by her, fortunately, when Qu Li came over, she would ask the princess to hug her.

The two read books together, exercise together, well, it’s not the exercise you think, it’s dancing. Liu Tianxian was a singer and dancer in the early years, and he was born in idols. Later, he may know that idols are at the bottom of the entertainment industry and are discriminated against by the film and television industry. That kind of career change decisively.

After Qu Li expressed concern about Liu Yifei, Huayi immediately expressed that after the movie directed by Xiaogang was released, it would shoot Wang Su's script, which was later "Infidelity 2", and let Liu Yifei be the heroine. Talk about Uncle Ge and Liu Yifei Do you have a sense of CP? I can't bear to look at this picture!

Who cares, as long as the fairy is not eaten by others, he will be at ease.

Although I don’t like to socialize, some entertainments are really hard to refuse. For example, the strategic partner of Zhang Yiwen’s long-term rental plan, Sun Hongbing of Rongchuang, I don’t know where I got the gossip, and I have proposed to make peace with Anderson and Zhang Yiwen many times. Li's request to meet.

After the meeting, Qu Li didn't ask him why he wanted to meet him, so they had some business bragging. Sunac went public ahead of schedule, with an IPO market value of about 35 billion, more than three times higher than the historical market value of about 10 billion Hong Kong dollars, and slightly lower than Zhongguo Hengda's 50 billion Hong Kong dollars. The stock price has been falling all the way this year, falling to 20 billion Hong Kong dollars up.

The market value of the stock price has fallen, but Sunac has opened up financing channels and has money to develop real estate. Although the real estate market is facing all kinds of air-conditioning, but there is little thunder and little rain. No one really hopes that housing prices will fall and the bubble will burst.

The two chatted from the macro economy to the situation of various industries, and they felt a little sympathetic to each other. After all, Qu Li used to only brag on the Internet, but now he is bragging with a number of bigwigs in the country, and he himself is very good.

Sun Hongbing took a cold breath and asked Qu Li's purpose for long-term rental houses and apartments.

"It's not about making money. I don't have the need to maintain and increase the value now. The main reason is that the house price will rise for a long time. At this time, buying a property can not only make money, but also help some people, and make me feel that I have realized part of the value of life... ..." Qu Li answered truthfully, and he didn't know whether his frankness could be recognized by others.

Although Qu Li does not do real estate, he has invested a lot of money in this industry, from logistics (PLP), residential (Sunac) to commercial (Yingda) real estate, and even movie theaters. He is equivalent to doing too many bad things and burning a stick of incense in the temple to comfort the soul.

"How do you control such a huge industry?" Sun Hongbing asked what he was most concerned about. Before Rongchuang, he had a Sunco, but the development was too fast and out of control.

"Why do you think I need to control? Whether it's Jumei, Glory, or the vision you think, Xiangjiang investment, it's not mine. I'm just an important part of them. They are connected through me, not me. enterprise."

"People will only do their best for their own career..." Qu Li didn't know if Sun Hongbing understood, anyway, he himself understood a little, um, a little, and then continued to explain:

"I really don't think the means are important, only the common ideals and beliefs are the key. Of course, you must be decisive when necessary. I can't say anything else..."

"I see." Sun Hongbing knew that some things were difficult to describe in words, and Qu Li was already very sincere in being able to say so much.

Qu Li was very curious about Sun Hongbing's experience. He rose from the bottom of the valley and became a billionaire after being in prison. However, he later invested in Jobs, leaving people with the impression of honesty and honesty. In a sense, this man very scary.

Sun Hongbing talked about his experience, setbacks and detours, and found it hard to understand that Qu Li almost never made mistakes.

"How could I not have made a mistake." Qu Li said with a smile: "It was a wrong choice to make clothing at the beginning, and I had to change it again and again, which made the two venture capitalists have great opinions on me and thought I was unreliable."

"Isn't your clothing business doing well?" Sun Hongbing asked curiously. Xiangyun is a miracle in the history of Chinese business. I heard that many domestic business schools use it as a research case. How can it be said that this is a mistake? choose?

"The most important thing in e-commerce is after-sales rather than pre-sales. People who buy clothes always want to ask a few more questions and want to bargain. , it is difficult to control costs..." Qu Li is not Versailles, he is really reflecting.

"You mean women's clothing?"

"It is a big category of clothing, with the existence of individual needs, it is almost impossible for a brand to become a monopoly in this industry. The initial supply chain pressure of Jumei is very heavy."

"Isn't the whole category more complicated?" Sun Hongbing was puzzled

"This is different. Clothing is a non-standard product, and the return rate is too high. The unit price of digital 3C home appliances is high. It is not a quality problem, so it is difficult to produce returns." Qu Li said, feeling that this problem is difficult to explain clearly. The difficulties of all categories and clothing Category difficulty is different.

"For example, the sales volume of clothing category accounts for about one-third, but it takes up nearly half of our customer service and warehousing and logistics capacity..." This is just an analogy

The clothing industry is originally a red sea market, earning from poor information, but Internet e-commerce has eliminated this information gap, so it can only rely on brand and quality, but the efficiency of e-commerce brands will not be comparable to traditional big brands in a short time ?

"So Jumei changed from focusing on women's clothing to men's clothing, and then directly changed to a full category, introducing third-party sellers?" Sun Hongbing seems to have grasped the core of e-commerce.

"Well, Jumei has changed from a clothing e-commerce platform to a clothing vertical e-commerce platform because Taobao's backward compatibility can support countless Jumei, and offense is the best defense. My initial thought was not to make Jumei another Taobao, but let other clothing brands enter our territory, compete with us in the rules of the game we have formulated, and take advantage..."

"..." Sun Hongbing felt an unstoppable aura emerging from Qu Li's body, no wonder he succeeded, this pattern, this aura!

"Later, I found out that consumers are lazy. They are used to shopping on Taobao and don't want to go to unfamiliar websites. If Jumei only has clothing and cosmetics, then a large part of digital 3C and general merchandise consumers may not know about Jumei for many years. No one will give Jumei a chance, so cultivating consumers' consumption habits and keeping them on Jumei's website is the incentive for us to become a full-category e-commerce company. In addition, we will expand Shopee's selection range in North America and provide more group buying products..."

"..." Sun Hongbing felt that he underestimated the Internet, this industry is not easy

"The Internet is an industry that needs constant iteration and change, but companies cannot change overnight and must be stable. Therefore, we can only find the constant elements of e-commerce retail in the midst of changes, which is what I often say about products (including quality and brand) , price and service..." Qu Li is very proud, this is the law he summed up based on Musk's first principle, the "impossible triangle" of the e-commerce retail industry.