Reborn Entrepreneurial Giant

Honor magic1 uses Qualcomm's latest QSD8650A chip, with a main frequency of 1.2 GHz. The mobile phone is equipped with a 4.2-inch 960x640 pixel resolution display screen. Yes, it is the retina screen of the Apple iPhone 4.

Glory is willing to spend money. Lei Jun came to Samsung Display just after taking office. He negotiated this deal with Samsung when the subprime mortgage crisis was at its worst. Although they will give priority to satisfaction, they can only supply small-scale supplies at the beginning, and it will be done next year. The monthly supply is more than one million pieces.

So, in the early stage, it is difficult to control the shipment of magic1, and the price is difficult to determine. There are other problems, such as notebook OEM, SSD solid state drive supplier, Intel chip procurement, Windows 7 system optimization, etc., Qu Li Fly to Beijin and have a final discussion with Lei Jun and others.

Magic series competes with mobile phone parameters, G series focuses on comprehensive user experience, and mate series pays attention to system security and stability, so ah, magic’s system upgrades quickly, and more resources will be invested.

"Then let's set the price at $499, increase the price of the G series to $599, temporarily put aside the magicbook, and launch the Gpad..." Qu Li spoke at the meeting

"Android hasn't done a good job of system optimization..." Lei Jun said, the negative effect brought by Qu Li's arrogance came, and Android no longer failed to fully cooperate with their new product release. Of course, Android choices are also one of the reasons.

"Release the product first, then sell it at the end of the year." I have to say that Apple has set a bad example by holding a mobile phone conference, but the product will not be launched simultaneously. Honor has done such unreliable things several times, and it is also a competitor. Not much, otherwise the market and consumers will teach him how to behave.

Three products, Honor G3, Gpad and magic one, are expected to be officially released at the press conference on October 10 this year, and the release time of Magicbook is undecided.

The problem is more than these, the positioning of Gpad, how to predict its sales? Is it just a big phone?

"Video, games..." Qu Li once again stood up to determine the development direction of Gpad, focusing on entertainment, so now even if you pay for it, you have to let the main game developers make adaptations for Gpad, not to mention YouTube and other video applications. explain.

"It has both office and study, reading and creation functions, and when the performance of the tablet is high enough, let it become a productivity tool..."

"What about the price?"

"It's $499." Selling a blood to earn $250, who wouldn't want to do such a good business? The starting point is 1 million units.

Then we talked about the troubles encountered by magic notebooks. Intel wanted to enter the mobile phone chip market, and Microsoft wanted Honor to use Windows mobile. Refused. So Magicbook first launch of Windows7 is naturally out of the question.

There is also OEM, because of the uncertainty of the market, Lei Jun did not dare to place too many orders, and only planned to produce 100,000 units, but the requirements for OEM are very high, BYD is not afraid of meat and vegetables, but even for the safety of the supply chain, Lei Jun Nor will it be given to him.

100,000 units, of course Quanta and Compal would like to take it, but to meet the requirements of Honor, they may not have much profit, and Honor mobile phones are selling well, and there are traditional giants in notebook computers, so there may not be many opportunities. So unwilling to pay.

"Which other companies are interested?" Qu Li asked. There are already rumors on the Internet that Honor makes laptops, so it's not a big deal for an OEM company to come to you.

"Many of them want to copy the success of BYD Electronics." Lei Jun's words were a little sour

BYD Electronics is an OEM for Glory, and its stock price has risen from 3 Hong Kong dollars a year ago to more than 9 Hong Kong dollars now, and its stock price has tripled. BYD's stock price has risen from HK$9 when Buffett bought shares to HK$45 now, and it seems that it will continue to rise.

Although there is no such thing as a fruit chain at this time, the driving effect of the glory supply chain enterprises has begun to appear, and naturally there are small and medium-sized enterprises willing to take a gamble.

While chatting, several people shared the pros and cons of each company.

"Just this one." Qu Li pointed to one of the companies called Lixun Precision and said

"The founder of this company is a..."

"It depends on whether they have the ability. If they are really willing to cooperate fully, we will provide money and people to help them transform the production line..." Qu Li

When several people heard Qu Li say this, they didn't show any expression. This is how BYD Electronics was supported. Now it's normal to switch to Lixun Precision.

If it was Quanta and Compal, they would naturally not need Honor to pay for it. Unfortunately, this exacerbates the risk of Honor. In case their notebook project fails, the high-precision processing equipment they purchased can only be sold at a discount.

But will Honor Notebook fail? Judging from the experience of Coarse Grains and Huawei, there is a high probability that they will not fail, at most, the sales volume is not high enough. Honor sold more than 10 million mobile phones in the first half of the year, with a revenue of nearly US$6 billion. Based on a 20% net profit margin, it has a profit of US$1.2 billion. They are really rich.

It is impossible to say that no one in China would envy and hate this kind of glory, but Qu Li did not take the usual path, and was noticed by the higher authorities through Jumei in 2008. Huatou indirectly became a shareholder of Glory, CICC Issue "quasi-policy" corporate bonds for them.

Especially after Honor suddenly acquired Changfeng Automobile in a very short period of time this year, many domestic entrepreneurs believe that Honor Quli has a strong background. After the relevant departments paid attention to the Zlang MBO, Cao, a native of the United States, announced the suspension of the MBO, and Lianxiang’s mixed-ownership reform ended without a problem, there were almost no people who really dared to make the idea of ​​glory.

At most, Qu Li just wanted to be disgusted with the scumbags Cao and Lian Xiang Liu Chuanzhi, and they mentioned their purpose and possible consequences in advance, and they really didn't affect their "money way". back.

It's a pity that Mr. Lei didn't believe it: "Old Liu is actually pretty good..."

"Why don't we support a certain mobile phone to become a high-end brand like supporting BYD Electronics, and share a part of the market with him. Do you think I have any personal conflicts with him? Or you can go to a certain place to experience the current situation. treatment?"

"I..." Lei Jun quickly realized that he was the CEO of Glory, this old Liu wouldn't use that set of fighting methods on him, would he?

"Liu Chuanzhi, like Ren Zhengfei, can no longer be described as good or bad." Li Yinan felt that he had the right to speak. His harbor was bought by Warwick, and he became a big horse monkey in a glass house. It is almost impossible for a great entrepreneur to be a "good person", at most he is a relatively pure person.

It wasn't until he met Qu Li, who accidentally set up the founder of Glory together, that Li Yinan turned around in the shortest possible time. Qu Li's move to pay Huawei the patent fee made Li Yinan feel that he no longer owes Huawei and Ren Zhengfei anything.

It is certain that Lei Jun is good at learning, although I don't know what else he can sum up after experiencing glory, besides following the trend. At this time, it is a great progress to be able to deeply understand the idea of ​​Honor to spend money to support key enterprises in the supply chain, and to make the decision to support Lixun Precision together with Qu Li and Li Yinan.

Thank you Brother Mo Wen for the reward, I wish everyone a happy new year, and add another chapter by the way!