Reborn Entrepreneurial Giant

Chapter 266: Transforming Changfeng - Qiancheng Automobile

Qu Li doesn't dislike Lianxiang. From a commercial point of view, many of Liu Chuanzhi's choices are correct. He is the one who created a successful international brand. Comparing Lianxiang with Huawei is equivalent to only looking at the shortcomings of a person and not the advantages, and denying the achievements of most companies.

In order to make money and gain traffic, many big Vs on the Internet will do everything they can, find out all kinds of plausible reasons, and use partial generalizations. Lianxiang has been eliminated, the next step may be to eliminate coarse grain mobile phones, and then the blue and green factories, because these companies are world-renowned assembly factories.

So Penguin, Ari, Baidu, Toutiao, which company has no black material, should be knocked down? In the end, how many excellent companies can be left in their mouths? Can Chinese women dominate the world with just one Warwick? Is it true that there is primordial origin first and then heaven?

This is not to say that Lianxiang has no problems. There are not many problems that can be seen through public news reports, and relevant departments need to investigate. The most obvious one is the share reform of Lianxiang Holdings in 2009. Originally, the Academy of Final Sciences held 65% of Lianxiang Holdings. Shares, now 29% of the shares are to be transferred, but the transfer conditions are very interesting.

The specific conditions are as follows: the main business scope of the transferee should include the three fields of finance, energy and real estate, and the direct investment in the above three fields should not be less than 2 billion yuan, and at least one of the fields must have a controlling listed company . And there are asset limits...

Anyone with a discerning eye can see that this is a radish pit, which is a condition tailored for a specific enterprise. It is not known whether there are other transactions behind this. It is hard to say without evidence, and it is impossible to say with evidence. Who knows if the river crab beast has been bought.

Yuanjing's meddling does not necessarily mean ruining their plans, but it will definitely expose them to criticism and doubts. You can make money if you want to, but don't think about erecting a memorial archway. Qu Li communicated with the person in charge of this operation from Vision Investment, and gently let this matter go.

Infineon in Europe officially opened targeted financing to Envision and Apollo at a price of 2.15 euros, three times the price of Qu Li's personal investment. Infineon raised about 750 million euros, and its total share capital increased to 1.1 billion shares. Envision allocated 120 million shares, accounting for about 10.9%; Apollo received 230 million shares, accounting for about 20.9%. Fortunately, both companies have entered the board of directors of Infineon.

Qu Li is still satisfied with this result. It happened that the euro appreciated, and the remaining money converted into US dollars was about 370 million. If we squeezed here, the 500 million US dollars for the acquisition of AIG Asset Management Company would be collected.

Yuanjing Investment opened a position in crude oil below $40, and now it has risen to $70. It must have earned more than one or two hundred million U.S. dollars. It is impossible to be short of money. The acquisition of Pinebridge should be the last acquisition of Envision Investment with its own funds.

On the way, I took a trip to Xiangjiang, signed the paperwork, watched the child’s mother, and then flew to Xingsha. In order to facilitate the export of Honor mobile phones, the Huanghua International Airport was expanded again. Well, in fact, they have planned for a long time, and they are not firm now. , scaled up.

At this time, Changfeng Automobile has officially changed its name to Qiancheng Motors. It has controlled Changfeng Power and launched a cooperation with the German FEV engine company. Good engines can be piled up with money, and FEV company will send experts to guide and train technical personnel to help Changfeng Power. Master the forward research and development capabilities of advanced engines.

Changing its name to Qiancheng Motors, Cheetah will take the high-end route. The engine displacement of Cheetah King Kong is above 3.0, and that of Cheetah Raider is above 2.0. It will compete with the Land Rover Range Rover and Discovery series. The future price will remain above 200,000.

Therefore, the Cheetah Feiteng, CS7, and Changfeng Qiling, which are priced at around 100,000 yuan, are reclassified. The Qiantu CS series is an SUV, and the Qiantu Feiteng series is an MPV, including cross-border MPV...

The original Changfeng Automobile actually has plug-in hybrid and pure electric vehicles. It can be said that the layout is very extensive and the ambition is very large. However, combined with their sales revenue, it can be clearly seen that this may be a car company with great ambitions and talents.

Seeing that there are companies in this world that are more anxious than him, Qu Li is not in a hurry. He wants to learn from this, and keeping Qiantu Auto alive is the most important thing at the moment.

Xia Mingfei, the vice president of sales poached from Chery (made up), became the vice president and sales president of Qiantu Motors, and worked with Roland Berger to rebuild the future dealer system. Qu Li, as the CEO of Qiantu Motors, of course had to attend the meeting. Pass on your confidence to the dealers and restore the chaotic sales situation as soon as possible.

Lu Tao from Great Wall Huaguan appeared and showed the Qiantu Feiteng concept car, as well as the price.

"We don't intend to make money with this car, let's make friends..."

"This year's situation is special. I think everyone can see whether Future Feiteng has a future. Our goal for next year is 100,000 vehicles..." Xia Mingfei shouted, "Don't make money, make friends." I don't know if this sentence has been heard by someone In addition, it also promised a warranty condition of three years or 100,000 kilometers. The specific rules are the same as most manufacturers, which are standard terms, and only the main parts are guaranteed.

It is possible to say that Qiantu Feiteng does not make money. Wuling Hongguang’s supply chain is not comparable to that of Qiantu Automobile. Fuel vehicles consist of 30,000 parts and components. How to make a good car at a low cost is a systemic problem.

Cheetah's positioning is high-end, and the future series is low-priced and high-volume. With different positions, they cannot share the same sales network. Xia Mingfei has a heavy task. Fortunately, he has rich experience in marketing and knows how to handle it flexibly.

It doesn’t matter that the high-end Cheetah is not selling well for the time being. It cannot be dropped if it is forced. After completing the technological upgrade within three to five years, it can always find a way to reverse the brand’s image.

Now the main focus is on the Qiantu brand. As long as Qiantu's "Wuling Hongguang" and "Haval H6" can open up the market and make money, Qiancheng Auto will be considered a success. At least wait until the explosion of new energy vehicles, Qiancheng Cheetah can always complete the brand upgrade.

The strategic planning of Qiancheng Automobile is well arranged, but the funds are not easy to arrange. The chief financial officer changed the person on the day he took charge of the company, otherwise he would not dare to make a loan. Become the laughing stock of the country?

"Wuling Hongguang" and "Haval H6" must be guaranteed first, followed by engine research and development, and then pure electric vehicles and plug-in interaction.

Qu Li's in-depth interference with Great Wall Huaguan (Changfeng Automobile Beijin R\u0026D Center) has violated the agreement between Changfeng and them, but there is no way around it. The automobile industry itself is an industry that relies on the efficiency of resource integration, so he put Great Wall Lu Tao, the person in charge of Huaguan, was promoted to the position of vice president of Qiancheng, and together with him he led the entire Qiancheng car.

Another vice president of Qiancheng Motors is He Qicheng, an old man of Changfeng Automobile who is in charge of quality and safety. He recruited an executive from GAC Toyota who is responsible for the implementation of lean manufacturing.

People from the three lines of R\u0026D, manufacturing and sales have gathered, and Qiancheng Motors can finally get on the right track.