Reborn Entrepreneurial Giant

It is normal for Dances with Wolves to suffer some backlash. Qu Li was not affected much in the company, and discussed solutions to the problem with Lin Bing, Xu Lei, Chen Danlin and others.

"First of all, make sure of one thing. Do you agree with our current development direction? Do you want to listen to the advice of venture capital and focus on fashion clothing e-commerce." That's right, it depends on the result.

"The Internet industry has always been a dominant player. We don't do full-category B2C e-commerce, and we will definitely be eliminated in the future..." Lin Bing is very insightful about this, just like Taobao almost monopolized C2C, they can support countless Jumei.

"It's not that we have to make all categories, it's that the market forces us to choose this way." Xu Lei can also understand Qu Li's logic. Why did Jumei leave Taobao completely? It's not to retain traffic. If the initiative is lost, Jumei's There will be less room for imagination.

"It's not that the venture capitalists didn't expect this, maybe they don't have the same confidence in Jumei as we do."

"No matter what they think, there are advantages and disadvantages to listing in advance, what do you think?"

"With the example of Amazon, there may not be any venture capitalists who are willing to..."

Qu Li would like to say that there is no need to worry about funding issues, but the market is cruel. If you want to build an excellent team, you cannot feed them all, and you must learn to forage for yourself.

"If it can be successfully listed..."

"Who can guarantee that if they say that the success rate is 80%, we will believe it?"

After discussing for a long time, everyone felt that they could cooperate, so they contacted Anderson from Lehman again. This time, Li faintly saw a hint of arrogance in Anderson while watching Qu Li, and he didn't know whether it was his illusion or the real thing.

"Our plan is like this..." is nothing more than media propaganda and guidance

After listening to it, I felt nothing new. Qu Li didn’t know where Lehman’s confidence came from.

"I want an IPO before the end of March 2008, otherwise I will give up." Qu Li has a lot of cards in his cards, even if it is not difficult to kick Lehman out, he is naturally not afraid of any challenge.

"No problem, but you need to cooperate."

"How to cooperate, those who can cooperate will not be delayed, and those who cannot..."

"Okay, let Xiangyun enter the US market for sale, and it's best to release one or two explosive products."

"It's too difficult. Do you build your own website? It may cause losses."

"You can sell through platforms like Amazon and eBay." Anderson is pragmatic

"We have no partnership with Amazon."

"Don't worry, we can help you get in touch!"

Well, there is no way to shirk it, so Qu Li had no choice but to cooperate and start international business.

"Where is our international headquarters?"

“Xiangjiang is very good, close and convenient.”

In fact, Qu Li would like to register the international headquarters in Singapore, but unfortunately the company is too small, not to mention the time wasted by flying to Southeast Asia, and the effective control is insufficient. In addition, the corporate tax in Singapore at this time is 20%, and it was not reduced to 17% until after 2010, while the corporate tax in Hong Kong is 16.5%, and there is no tax on overseas income. No, there is no choice.

"How to open the US market?"

"Jumei is obviously not working at this stage, we can only rely on the sun and the moon."

"I, I don't know." Chen Danlin was unnaturally stared at by everyone

"Danlin brand is a small order and quick return, relying on the efficiency and speed of supply chain management, we just started foreign trade..."

"Only Xiangyun, if we can create a hit!"

"How can there be so many popular models, Xiangyun sells high-quality products that are cheap enough."

"Then Xiangyun's English brand?"

"Soaring clouds, or simplification into Sclouds, and then launching the global advertising slogan: Life is either a brave adventure, or a waste of time, your energy is beyond your imagination!" This advertising slogan was launched by Red Bull after 2013 .

"Then do you want to find a spokesperson?"

"Where is the money?"

"First hit the market with products, and then find a brand spokesperson if it doesn't work."

Jumei's meeting was simple and direct, and a rough decision was made quickly. It must be a lot of trouble to go public so soon, and it even looks like a scam, but things still need to be done.

After the matter was decided, the specific executor was actually Qu Li, and no one blamed him. The founder and big boss are not qualified. Arrange employees to collect sales information in the North American clothing e-commerce market, as well as Adidas Nike's popular models, to see if they can be imitated.

"It would be great if there were original and innovative products."

"You conjure it up for me?" Qu Li glared at the man who couldn't speak, imitating is the way for small businesses to succeed.

Qu Li, product director Liu Shulian, sports shoe designers Peng Qianli, Chen Danni and other five or six people formed a small team and arranged for people to buy a bunch of sports shoes, hoping to get inspiration from them.

You said why not choose shirts, T-shirts, and canvas shoes. There is no reason. Low-end products have no impact, and a lot of classic models are enough for them to improve.

Coconut shoes have a woven upper with a foam midsole, and the outsole is generally a translucent elastic rubber with a simple frame, which can be quickly reproduced from design to material. Moreover, this kind of fashion has all the elements, and it is likely to become the representative of Xiangyun sports shoes and a famous brand to enter the sports shoes market.

So under the persuasive temptation of Qu Li, Chen Danni finally said: "How about we use the design of woven upper and rubber sole?"

Qu Li pretended to think for a while: "Okay, that's it."

So the classic coconut shoes were born like a joke. As for whether to go to Kanye, Qu Li has not yet decided. They are a small brand of middle-aged women. Unless they sacrifice a lot of profits, how can they be compared with the super of the American Baba family in this era? Superstar cooperation.

After several attempts, the coconut shoes were finally re-engraved. The woven upper with the unique beauty of the heroine seemed to become the standard configuration of high-end sports shoes. s Choice.

Qu Li’s joy is naturally shared with everyone. The unique shape of the coconut shoes really attracted them. Because the shoes are made of foam, they are light and breathable to wear. They are very suitable for daily activities, and they are fashionable and suitable for casual wear. It can also adapt to ordinary sports, which is very in line with the positioning of Xiangyun brand sports fashion.

"How did you design such a great shoe?" Lin Bing didn't have much confidence in Qu Li's breakthrough in sneakers, but he didn't expect Qu Li to surprise people habitually.

"This was designed by Peng Qianli according to Chen Danni's idea, and it integrated the ideas of our team members, but I really didn't expect her to be so good!" Qu Li put the credit on Chen Danni, he didn't want to be an entrepreneur like Edison, This kind of credit is of no benefit to Qu Li, but will make many ordinary people question its authenticity.

Chen Danni stretched her neck and waited for the compliment.

"Can this shoe apply for a global patent?" Lin Bing didn't pay attention to other

"Of course, I really hope Adidas copied it!"

Let's call it Coconut Shoes in the future, it sounds awkward to change the name.