Reborn Entrepreneurial Giant
Chapter 114 Investing in Pony and Huayi
Qu Li is not anxious about Xu Lei's development of multi-brand clothing sales. The subprime mortgage crisis has not come, and these companies have made a lot of money in overseas business, so there is no need to rush to open up the domestic market. However, the joining of more brand sellers is obviously conducive to the development of Jumei platform. So he still supports Xu Lei's efforts.
However, Qu Li and Chen Danlin are busy looking for a suitable leader for Riyue Fenghua, and opening up a new product line for the all-cotton era, choosing high-quality long-staple cotton to enter the mother and baby market.
"Xiangyun's single-product explosion strategy is undoubtedly successful. The sales growth rate in the past few months is much faster than that of the Danlin brand..."
"But the Danlin brand has more profits..." Chen Danlin
"Have you noticed that Taobao has supported more women's clothing brands? How long do you think Lin Dan will enter the price war?"
With its many styles and choices, as well as the legendary entrepreneurial story of Qu Li and Chen Danlin, Danlin began to be known as the number one women's clothing brand on Taobao by virtue of its good cooperative relationship with Taobao. However, the development of Jumei and Taobao's own platform attributes will not allow Danlin's family to dominate. When there is capital to support other "Amoy brands", the price war will inevitably intensify.
"How do you know there will be a price war?"
"Then you say they want to compete with us. What means can we compete with international brands? Only luxury goods only focus on quality and not price."
Others taught Qu Li, and Qu Li taught Chen Danlin, but the goals and directions were different. Qu Li used his rich "experience" to guide Chen Danlin.
"Then can our middle office and informatization reduce costs and improve efficiency?"
"Of course, this is not the most effective method, think again..."
"Small orders and quick return" has become the standard configuration of domestic Internet brands. Not to mention the shein level of gross profit is everywhere, but there must be many. The foundry companies of Zhongying are too magical, and the bottom line of many brands is too low. , don't care about craftsmanship and fabrics at all.
Competing with other Internet brands in China is an unavoidable choice, but if you only focus on this, you will not be able to see the wider world. Qu Li did not tell Chen Danlin his answer, but let her think and grow by herself.
"You tell me."
"No, the Danlin brand can even become the continuation of your life, are you sure you don't want to go on by yourself?"
"Anyway, you've helped me so much, you don't care once or twice."
"Do you want me to help you have a baby in the future?"
"That's okay, then..." Chen Danlin was pleasantly surprised like a nympho
"You're dreaming..." Qu Li became impatient, and casually slapped Chen Danlin's butt, and played for a while.
"After all, I am a layman. I can only guide you with some common sense. After going deep into the industry, it depends on your own competitiveness. The market has more potential for development."
Chen Danlin hesitated and didn't speak. Seeing this, Qu Li went to take a bath by himself, and then read a book for a while. He didn't wait for Chen Danlin, so he had to go to the living room. Chen Danni was watching TV, and Chen Danlin seemed to be in a daze.
"Why haven't you taken a shower yet, go to bed soon." Still didn't say a word
"What's the matter, the computer crashed, do you want to restart?"
"Leave me alone, I'm thinking about something." Chen Danlin opened Qu Li's Lushan Claw.
"What do you think, do you still want to become Einstein one day?"
"Huh~" Chen Danlin didn't care about Qu Li
"Kids go back to sleep, it's not suitable for children to wait." Qu Li drove Chen Danni away
"Not suitable for children, okay, I want to see..."
"..." Qu Li had a bitter face
"Hehe~" Chen Danlin also laughed
Qu Li'e was so daring, he hugged Chen Danlin in front of Chen Danni and kissed her.
"Gulu~" A few minutes later, a discordant voice came from the side, and the two separated. Unexpectedly, Chen Danni sat beside them with a flushed face and looked at them.
"Go back to the room." Chen Danlin was not polite at this time, and kicked Chen Danni
When Chen Danni left, Chen Danlin pushed Qu Li away: "Go play by yourself, I don't have time to talk to you."
"Okay, I can play by myself." Qu Li agreed without hesitation.
Chen Danlin was surprised why Qu Li was so honest, and soon she knew that the so-called playing by herself was Qu Li playing...
Hehehe, everyone understands, needless to say, Chen Danlin did not expect Qu Li to be so shameless, regardless of the occasion, what if Chen Danni sees it?
"What are you doing, Danny is at home."
It’s okay if you don’t say this, but it’s even worse if you say it. They have lived together for two years, but this summer, a heroine named Xiaolu successfully developed Qu Li’s scumbag attributes, and she has a faint feeling for this kind of thing. look forward to.
"Go back, go back to the room..." Chen Danlin said with the last of her reason
In desperation, Qu Li, who didn't dare to go too far, carried Chen Danlin into the master bedroom.
Yay, almost an hour later, Qu Li went into the bathroom to turn on the water. The two of them who didn't care about wasting soaked for nearly an hour before going back to the room to sleep, and then they could boldly tell others that the two of them slept all day for work. Less than 5 hours.
Chen Danlin was thinking about her problem. Qu Li still had a lot of things to deal with, such as the 5 million shares in Huayi. He didn't want to cash out at the critical moment, but he couldn't miss the good opportunity to invest in Huayi. income.
At the same time, the negotiation of Penguin's shareholding in Pony also came to an end, investing 100 million to take up 20% of the shares, both parties are very satisfied, the specific details are not clear to Qu Li, but Li Ming is willing to sell part of the stock to Qu Li at the last price.
For the convenience of calculation, Xiao Ma’s previous total share capital was counted as 100 million shares. Qu Li bought 5 million shares with 10 million (actually paid 2 million) at 2 yuan per share; this time Penguin paid 200 million soft sister coins to buy 25 million shares , 8 yuan per share, a 4-fold increase, and an actual 20-fold increase, but Qu Li's shareholding in Xiaoma has dropped to 4%.
"Will Penguin agree to buy at the original price?" Qu Li was a little puzzled
"This is the old stock I sold, which is regarded as an equity incentive."
"Don't you feel disadvantaged?"
"Little Ma is not worth so much without you." Li Ming saw this very clearly
Qu Li just had the idea of giving it a try, anyway, he didn't lose anything if he failed. Who knew that Brother Xiao Ma actually agreed, could he also be a boring man?
"Well then, I can't wait for such a good thing." So Qu Li agreed to pay 5 million yuan to buy 2.5 million shares, a total of 7.5 million shares to increase his shareholding in Xiaoma to 6%.
So here comes the question, it takes 5 million to invest in Huayi Brothers, and two 5 million will cost 10 million. Is it possible to let Qu Li cash out from the A shares?
No need, Penguin's investment raised Pony's valuation to 500 million. His 4% stake is equivalent to 20 million. Even if the proportion of equity pledge is lower, it will not be lower than 50%, so it is easy for Qu Li to borrow 10 million from the bank.
After being rich, he is happy, and soon he bought 5% of Huayi's stock with 5 million, which is really cheap!
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