"Okay, okay, we'll talk again on Monday when we get to work."
After hanging up the phone, the clerk in the business department of Paramount Television put away his stiff smile.
He just wanted to take a breath and rest for a few minutes when the flip phone rang again.
His nerves were tense again. No need to ask, it must be another brand that called to ask about the program sponsorship.
The calls that rang one after another ruined his entire Saturday.
Isn't it true that there is no overtime in the United States? Can't you not answer the phone on weekends?
But when he thought of this year's performance, he couldn't help but smile again:
"Hey, hello."
"Hello, I'm Jimmy from the advertising department of Logia. We met once at the investment promotion meeting. You should still remember me."
Although he had long forgotten who the other party was, he still said very politely:
"Of course I remember you, buddy, today is Saturday, you are still working overtime."
Jimmy was also very angry: "Isn't it because your program is too popular? The boss asked me to contact you as soon as possible. My God, I called all morning to contact you."
...
Such scenes were staged in different scenarios, and the entire business department was forced to work overtime.
Paramount, the millionaire on Saturday, set a new ratings record, with a total of 15 million viewers watching the new program.
The ratings of other TV stations in the same period dropped catastrophically.
Although this description is a bit exaggerated, it does make the four major TV stations feel a strong sense of crisis for the already stable TV market.
They had a strong feeling that 15 million was just the beginning. With the speed at which the program was going viral, it would soon become a household name.
The millionaire would ride on their necks and step on the corpses of the same-schedule programs to ascend to the altar of ratings.
What they couldn't understand was that Paramount TV had just been established for a short time, and such a hit program shouldn't have appeared on a newly established small TV station.
Could Michael really be a genius who could turn stones into gold?
Thinking of this, all of CBS fell silent. Michael could only be called a standout in their company, but he became a great star at Paramount. Doesn't this indirectly prove the rumors inside and outside the station that their TV station was excluding outstanding talents?
The TV stations that couldn't figure it out, adhering to the principle of running away if they couldn't beat him, moved their ace programs one after another and changed the broadcast time of the programs, just to avoid competing with the millionaire on the same stage.
"I moved Cheers to the weekend, so it should be fine."
NBC's variety show director thought, "No matter how powerful Millionaire is, it's impossible for it to be broadcast for three consecutive days until the weekend."
Something that was never expected happened.
Paramount's new outdoor variety show "Everyone Goes Forward" on the weekend was completely crazy.
Firefighters, retired special forces soldiers, and gymnasts were naked.
The beautiful muscles made men, women, and children crazy.
Especially the gymnasts, whose smooth movements stunned everyone. Is this guy here to buy goods?
People can't help but look forward to the next season.
Maybe it's because the popularity of Millionaire has given Paramount TV a group of loyal viewers, or maybe foreigners really like outdoor sports, or even because of the heavy rain that day that made people stay at home and watch TV...
Many people are analyzing the reasons for the success of "Everyone Goes Forward".
Regardless of the different opinions, the new variety show "Everyone Goes Forward" is indeed a big hit, and its popularity even exceeds "Millionaire".
According to the data released by relevant institutions, 28 million households watched "Rush Forward" yesterday, which shocked the four major TV stations.
The variety show director of NBC TV, looking at the shattered ratings of his own program "Cheers", grabbed his remaining hair frantically.
You should know that Cheers was once the king of variety show ratings in the past two years, and was selected as the most popular program of the year for many consecutive years.
But under the impact of Paramount's two variety shows, the ratings were less than 10 million.
He suddenly thought of Paramount Entertainment Group, which had once extended an olive branch to him. Since he couldn't escape, he might as well join him.
The four major TV stations were in mourning. They were embarrassed by the new players on the track.
It's okay that Millionaire occupied the prime time on Friday and Saturday, but now it doesn't even let go of Sunday. This is going to overturn the table.
CBS, known as the old people's station, also felt a sense of crisis, and Michael's old superior came up with a bad idea.
"Millionaire was broadcast two days in a row, monopolizing the prime time slot of the entire weekend. This is a vicious act that undermines market competition. We should report it to the relevant departments."The four major TV stations have protested to the relevant departments. In fact, in the 1990s, there were countless examples of variety shows being broadcast continuously, and there were even examples of three-day broadcasts. But some people just want to play double standards. The relevant departments of the United States did not want to deal with this trivial matter, but they could not withstand the four major TV stations' repeated reports. They also came up with a lot of big truths, such as entertainment programs cannot dominate the screen, variety shows should be allowed to bloom, and so on. Some saw that the relevant departments did not care about the matter, and used the members of parliament in their families to put pressure on them. The relevant departments were not vegetarians either. They were forced to move out of desperation and directly brought out new regulations on variety shows. All variety shows on commercial TV stations were not allowed to be broadcast continuously! The four major TV stations were dumbfounded. Why did you let them regulate Paramount TV, and why did the fire burn on them? "Fair, fair, or damn fair! ”
Did Paramount suffer any loss?
Of course it did. The variety show that could have dominated the entire weekend prime time was urgently changed to a single show on Friday.
But Michael was not stupid. He thought that the public didn’t know the new rules for variety shows yet, so why not temporarily change a show?
He immediately thought of "The Walking Dead", which had only been filmed for two episodes.
Because the cost of filming American dramas remains high, TV stations are used to filming and broadcasting at the same time.
This has many advantages. If the ratings of one or two episodes are not good, the project can be completely cancelled.
This system will make the entire show have a sense of crisis, and everyone from the director to the actors will work extra hard.
Michael had a "wrong" idea , he wanted to test the waters with The Walking Dead, which had not yet been aired but was not well received.
Without any trailers, The Walking Dead was moved up to Saturday's prime time.
The most nervous person was Director Kevin. He was in good shape when filming The Walking Dead, but he was more nervous than anyone else when it came to the big test.
Because the ratings of the first two episodes not only determined the life and death of the show.
It also determined whether his career would end there.
Under such circumstances, the millionaire audience turned on the TV as usual on Saturday night, intending to watch the quiz show that left a suspense yesterday.
But on TV, a new series called The Walking Dead was playing!
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