The brand owners who gathered at the TV station headquarters again all looked angry.
They wanted to ask Michael for an explanation.
What surprised them was that Michael seemed calm and composed despite such a big public opinion storm.
Steven Case, the president of AOL, who won the weighted advertising for the gold event, was a little restless.
He was a person who was extremely strict with his subordinates, and Michael's attitude at this time made him very unhappy.
"Michael, you must give us a satisfactory explanation, otherwise... we will withdraw from this sponsorship!"
"We have reason to ask Paramount to return all the sponsorship fees!"
Others echoed:
"Yes, return the money!"
"Return the money!"
"We are here to enhance the advertising brand power, not to be scolded."
Speaking of which, this group of brand owners is still quite aggrieved. They spent money and were scolded. This kind of thing can only happen when cooperating with Paramount.
I don't know if my brain was throbbing or what, but I actually got on the pirate ship of Paramount.
"Everyone, we have sent a lawyer's letter to those newspapers and magazines that slandered us. We will not stop until we sue them out of business!"
"There are still people who curse you and throw dirty water at you, and you just watch it. Are your legal departments all shit-eating? Others curse you and you kill them?"
Everyone was stunned. Although Michael's words were unpleasant, they made sense.
If you are bitten by a dog, you must bite... to get your place back.
Steven Case, president of AOL, snorted coldly and said unhappily:
"Michael, even if you solve the public opinion crisis, the substantive problem has not been solved.
Paramount TV is just an empty shell. What can you use to guarantee the effectiveness of our advertising?"
It seems that he will not give up.
The brands present do have the same concerns. They spend more advertising fees than usual, isn't it just to convert exposure into actual benefits through advertising?
Now that Paramount's audience share is so low, how can they rest assured?
They felt more and more that getting the money back now would be the best outcome for them.
Other companies that paid a lot of money also took this opportunity to put pressure on Paramount.
Seeing that everyone was clamoring for a refund, the whole conference room was in chaos. If it got out, it would be another public opinion crisis that was very unfavorable to Paramount.
"Everyone, what I want to say is that it is impossible for us to ask Paramount to refund the money. We collected the money based on our own ability. Everyone has signed the contract and paid the money. It is impossible to refund it for free because of these improper reasons!"
His words immediately made everyone explode. Damn, this man is so shameless.
"You dare! We will never let you go!" Because there was a contract, Steven could only put his hands on his waist and make a harsh statement.
"Hmph, if you want to sue, go ahead. If you don't want to sue, just listen to me."
Seeing that everyone looked helpless, Michael smiled:
"Please trust Paramount TV. Since we have received your sponsorship fees, we will be 100% responsible for your interests!"
Steven sneered: "What are you responsible for?"
"We at Paramount are confident that we can increase the audience share from 0 to 15% within a year!"
As soon as he said this, everyone laughed.
"He actually said that he would increase the audience share to 15!"
"Haha, this is the funniest joke I have heard this year."
"Sir, do you think that ratings are like cabbage? It can't be solved by spending money."
In their opinion, this is almost an impossible task, even if the other party is Michael, a genius producer.
Now the entire TV market is divided by the four major TV stations, and there are big money backers behind them. Paramount has no real ability and can't gain a foothold in this industry at all.
Seeing that everyone treated him as a joke, Michael couldn't help but feel a little annoyed, but he also understood everyone's thoughts.
"Everyone, since everyone doesn't trust Paramount so much, how about we make a bet?"
"If our Paramount TV station loses, we won't charge you a penny for advertising during the next Olympic Games!"
Hearing this, all the brands couldn't help but start thinking.
They knew very well.
The audience of the Olympics didn't go to a certain TV station, but to watch the Olympic Games broadcast.
As long as Paramount is not too bad, the ratings during the Olympic Games will only be high, not low.
Now Michael proposed a bet, which was exactly what they wanted.
That's 15% of the audience share, which Paramount will definitely not be able to achieve.
In this way, they can get the advertising fees of an Olympic Games for free, which is a big profit for them no matter how you look at it..
They immediately lost the thought of returning the money and only wanted to reach a bet agreement with Paramount immediately.
Steven was the first to react, and he suddenly shouted:
"Okay, we AOL are willing to bet with Paramount!"
"We Microsoft too."
Everyone looked like they were sure of winning Paramount TV.
Michael pressed his hand and signaled everyone to be quiet.
"Since it's a bet, if we Paramount achieve the set goals, you should also show some expression."
Steven's eyes rolled straight, he was sure that Paramount could not complete the bet.
He simply smiled and said:
"I don't know what Paramount wants to complete the bet?"
"I want each manufacturer to pay us Paramount 15% more sponsorship fees!"
15% sponsorship fees is not a small amount, and the brands discussed it among themselves.
They felt that this request was not impossible to agree to. The higher the ratings share of Paramount, the better their advertising effect.
When they sign contracts with athletes, there are also extra bonus clauses. The better the athlete performs, the higher the extra bonus he gets.
It is not completely unacceptable to give Paramount the extra bonus.
Moreover, it is still unclear whether Paramount TV can complete the bet.
Why not agree to it?
Steven also cleverly made the bonus into a flexible mechanism. As long as Paramount's audience share exceeds 15%, a corresponding percentage of bonus will be given!
For example: if Paramount's audience share is 18%, then an 18% bonus will be provided.
If the brand dares to propose, Michael dares to sign.
After signing the bet agreement, the brand and Paramount are very satisfied, and the interests of both parties have reached an agreement.
Brands that can pay millions or hundreds of millions of dollars are naturally smart.
They will not easily change the established operating strategy just because others say a few words, and they will not easily offend the TV station.
Win-win cooperation is their business philosophy.
Paramount has attracted so much criticism, and they are more like a common enemy in their hearts. Saying that the investment promotion conference is a scam, isn't it also scolding them for being brainless?
And the four major TV stations have been scolding them non-stop, secretly mocking them from the investment promotion conference to now.
They all decided to go back and let the legal department cause trouble for each company one by one, to see who dares to say that they are brainless!
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