Facing the news that Wang Group was going to enter the retail industry, department stores in the industry were very indifferent.
Because of inertial thinking, they thought it was nothing more than a competitor with strong funds.
Especially the several old department stores in Chaoyang, the daily needs of the surrounding residents are large.
Not long ago, a new shopping center for the people was opened.
It also learned from the experience of large foreign companies. After opening, the response was mediocre and did not have much impact on other department stores.
With this mentality, the Chaoyang people watched the newly completed Wumart supermarket enter the decoration state.
A big red paper with a large salary for recruiting salesmen was posted at the door of the building.
The salary on it was far higher than that of its peers, which indeed attracted many uncles and aunts to stop and watch.
"Xiaofeng, what's written on it? Please read it to us."
"Wumart Supermarket is recruiting female shopping guides, and the age requirement is under 30 years old.
It doesn't matter if you have work experience or not, but you must be enthusiastic and polite. You must undergo unified training before you can start work. The official salary is 1,000 yuan per month, and excellent employees can get a bonus of double the amount!"
The uncles and aunts all looked unbelievable.
Because the average salary in Kyoto at that time was 512 yuan. As a capital city, the average salary almost beats other regions. Now Wumart Supermarket has offered a high salary that is twice the average line in order to recruit store clerks!
Xiaofeng was also very surprised, because the recruitment column said "work five days and rest two days"!
You should know that Longguo only promulgated the two-day weekend system for public institutions in 1995.
Working less, the salary is higher than other jobs. Xiaofeng looked at the employment notice of the textile factory in her hand and suddenly felt that it was not attractive.
This job in the textile factory was still found by the uncle next door.
Her family tried their best to introduce her to a blind date. The other party was ten years older than her, divorced and had a baby. Her mother was attracted by the fact that the other party had a stable job.
Thinking of this, she became more determined to enter Wumart Supermarket.
All she heard was that the salary was so high, and there must be some trap.
Xiaofeng explained for them:
"It's written on it that Wumart Supermarket is a subsidiary of Wang Group.
It's normal for a big brand to have a higher salary."
Hearing this, the old men and women were excited.
Because the reputation of Wang Group is so loud, it is more valuable than some public institutions in the mainland of Longguo, and it is the first choice for Kyoto people after graduation.
"My daughter meets the requirements. Let her apply tomorrow."
"My sister's daughter is also very attractive. Two years ago, a scout from Hong Kong City said that he wanted to sign her to be a model. I will talk to her tomorrow. Being a model is not as reliable as joining Wang Group."
Hearing this, Xiaofeng couldn't help laughing.
"Xiaofeng, I see that the supermarket is still under renovation. Does it say where to apply?"
"The application location is in the China World Trade Center. It also says that if you don't get the job, you can still have the opportunity to be accepted by other units."
When Xiaofeng came to the China World Trade Center, she was a little dumbfounded, because there was a long queue downstairs, all of them were elegantly dressed young ladies, and they all came to Wumart to apply.
And in the meeting room of the building.
Liu Jianhao and He Minghan were watching this scene downstairs.
He Minghan was also dumbfounded when he saw this scene, and couldn't help but ask a soul-searching question:
"Jianhao, is this what you call fair competition?"
"I put up a signboard advertisement on Kyoto TV for a week, and when the applicants came, they all lined up at the window you opened."
Hearing his good buddy say this, Liu Jianhao touched his nose embarrassedly and forcefully defended himself:
"Why are you in a hurry? Wait until I pick out the rest, and they will all be yours."
"Of course I'm not in a hurry, I'm in a hurry for our colleagues. According to your method of rolling, you will catch all the excellent employees within a dozen kilometers of the surrounding area!"
"This is just the beginning. I didn't hand out the signboard flyers at their door. It's good enough."
"It's because the boss said this trick is too damaging and not conducive to fair competition."
"I have no choice. I have to open a store near the International Exhibition Center as soon as possible. The boss has given a death order."
The departure of excellent employees has not caused much impact on the old department stores.
When an old one leaves, a new one will be replaced.
Shopping guides in supermarkets are not high-skilled positions. In their opinion, it is completely stupid for Wumart Supermarket to pay ordinary clerks such high wages.
The wages of salesmen are higher than those of their grassroots management. They have no more adjectives except that they are stupid and have a lot of money.
This behavior is obviously the action of an amateur, and Wumart Supermarket is destined to close down soon.
But more than half a month later, a flyer from Wumart Supermarket caused a great shock.
"General Manager, Wumart is hiring part-time students to hand out flyers, saying it's a big opening promotion, all items are 20% off!"
"Is Wumart crazy? What they are doing is completely vicious competition, destroying the market order of the retail industry."
The general manager finally couldn't sit still. If Wumart supermarket really did this, it can be imagined that all customers would be snatched away by Wumart.
The managers of these department stores complained to their superiors about Wumart supermarket's vicious competition.
Soon, Representative Xiao's phone call reached Wang Lei's desk.
"Boss Wang, you have stirred up a hornet's nest. In just a few days, the relevant units have received hundreds of complaint letters, making it very difficult for them to do their work. "
Simply put, the flyers of Wumart Supermarket's grand opening promotion angered the public, and the relevant departments were also very embarrassed.
On the one hand, this kind of promotion is indeed the first in history, and it is completely impossible to define it. They are not sure whether it is vicious competition.
On the other hand, they also hope that Wang Group can intervene in the retail industry, set a new benchmark for this industry, and promote the entire industry to start to change in a good direction.
"Representative Xiao, even if we give a 20% discount, our supermarket can still have a high profit margin. If those department stores think this is vicious competition, I think they have big problems internally.
And my Wumart Supermarket and Guomao Supermarket have not yet opened, and they can't bear it.
If foreign giants Carrefour and Fulmar enter the domestic market, will they still have room to survive? Foreigners will not show mercy to them. "
Representative Xiao also understood the meaning of Wang Lei's words. If these people don't think about changing now, they will be taught a lesson by foreign big retail companies sooner or later.
It's better to give benefits to our own people than to give benefits to outsiders.
"I understand. This is a normal industry upgrade. If they can't adapt and don't think about changing, they will definitely be eliminated by the market!"
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