Rebirth of America, this is my time

Harry Thornburn, Jewish, born in 1916, 61 years old, is the former vice president of finance for Tastee-Freez, an ice cream company in Joliet, Illinois.

His most famous achievement in business was that he contacted Ray Kroc when McDonald's was at the height of its popularity and proposed a new business concept to him, which was for McDonald's to purchase the land needed for store expansion and then lease the land to For franchisees who want to join McDonald's, this business model has made McDonald's a huge success in a short period of time. Those who own land can continuously obtain loans from banks to continue to purchase land, and the fees and interest generated by purchasing land This is directly offset by the franchise fees from franchisees, turning McDonald's from a fast food company into a real estate company.

Because of this proposal, he became the first president and CEO of McDonald's. He did not leave McDonald's until 1967 when he had a falling out with Ray Kroc over his business philosophy.

Robert Cantera, a Cuban, was born in 1931. He is 46 years old this year and comes from a wealthy family. He graduated from Yale in 1953 and later returned to his hometown. However, as his Cuban identity changed, his family fled He arrived in our country. Since he had previously worked for Coca-Cola’s Cuban branch, he continued to retain the identity of the original company after coming here.”

In 1964, he entered the headquarters of Coca-Cola. In 1966, he became the president of the technology research and development department. In 1975, he became the head of the legal and foreign affairs department. Although he has not had much success so far, His business achievements are glaring, but his foreign affairs abilities are very strong.”

He settled many of Coca-Cola's business lawsuits.

Roger Corian, born in 1944, thirty-three years old this year.

He used to be the brand manager of Wheaties under General Mills. In 1971, he moved to PepsiCo and was responsible for promoting Funyuns products. Now he is the general manager of operations for Cheetos and Fritos. Under his management, PepsiCo's snack products Sales are very good, especially in South America and Benzi, where sales have been increasing year after year.”

It is rumored that Pepsi-Cola is very satisfied with his work ability and the next step is to put him in charge of Pepsi-Cola's most important beverage department.

Lawrence Rockefeller's layoffs of his investment company Wenlock made Ethan Jones very excited. He immediately put up his stiff and proud little tail, spinning like a helicopter propeller. He almost flew into the sky and stood side by side with the sun, but before he could be happy for a while, Steve Ballmer knocked on the door of his office after parking the car.

This behavior made Ethan very dissatisfied, but seeing that the other party was here to deliver documents, he very kindly forgave the bald head's offense, and only punished him a little bit, asking him to read Wenlock there. documents delivered by the person.

At first, Ethan thought the document was about a project process, such as how to establish Apple's sales network in North America. But after Ballmer read it, he discovered that the information was actually a potential candidate for Apple's CEO. . When McDonald's, Coca-Cola, Pepsi and other golden brands in the American consumer goods market appeared one by one, Ethan, who was sitting on the boss's chair, raised his tripod on the table because - he felt Wenlock's sincerity. ah!

These famous guys are actually not short of money.

If a normal company wants to poach it, it is simply a fantasy.

But for Rockefeller, it was a piece of cake.

And in this case——

That means I, Ethan Jones, can point my finger at their noses and scold them at the age of twenty-two, right?

You are so hot!

Hehe~

With a chuckle, Ethan asked: Steve, among these people, which one do you think is suitable for Apple?

This question stunned Steve Ballmer.

The next second, he smiled and said: Boss, I don't dare to give advice on this kind of thing.

How dare Steve Ballmer raise an opinion now!

Although he did come to Palo Alto from Los Angeles to join the game of destiny because of the reputation of Ethan Jones, no one expected that he would witness his boss let him down just a few months after he started working. Pictures of Rockefeller's people getting out of the company.

If the scene at that time was a display of passion, it would probably have caused Rockefeller's dissatisfaction.

What about today?

Wenlock's people laughed and said, their boss fired all the guys who displeased Ethan?

MFxxk!

This special code is all about some kind of urban legend!

When Rockefeller gave his boss face...

The boss asked him what he thought of the candidates provided by Rockefeller?

Of course he sees with his eyes!

After all, he is just a 21-year-old kid who just graduated from Harvard and has little social experience!

Don't dare to look at people with your nose like the boss!

It's okay, just say it. Ethan waved his hand, signaling Ballmer to relax.

Laurence Rockefeller couldn't hear our conversation anyway.

You don't have to be afraid that your choice will cause him dissatisfaction.

‘…’

‘I’m obviously afraid of you! ’

Steve Ballmer's face tightened.

However, since the boss asked him to speak again and again, he could not hesitate any longer. After thinking carefully for a few seconds, he said: First of all, I feel that the former CEO of McDonald's, Harry Thornburn, is somewhat inappropriate. , the reason is simple, because he has achieved financial freedom.

When he has achieved great success in his career, it is not really a big challenge for him to start over. When his fighting spirit cannot be stimulated, let him become a new owner of a new company. The CEO of the company, no matter how you look at it, is bringing an aging and decaying energy into a new company full of vitality and hope.

Sensorily, it's not suitable.

Secondly, I don't think Robert Cantera from Coca-Cola is a good fit either.

Judging from his information, he is a Ph.D. in chemistry and a technical expert. He may have his own opinions on chemical engineering, but he probably doesn't know much about physical products like computers, and he has never done anything. Over sales, but what Apple wants now is a salesperson.”

When Steve Wozniak was in charge of technology and Steve Jobs was in charge of product, what the new CEO had to do was sell their inspiration.

So, my personal preference is Roger Corrin of Pepsi.

Because he has proven himself on different consumer product brands many times in a row.

Yo——

Steve Ballmer's words made Ethan's eyes light up.

Because the bald man thought the same thing as him.

The CEO of Coca-Cola who was in the chemical industry was the first guy he excluded because Apple was not in the chemical industry. It was as simple as that. And McDonald's former CEO Ethan doesn't like it either, because when the father of McDonald's, Ray Kroc, can't suppress him, introducing this kind of guy into a nascent company is simply asking for trouble. In this case, It is very suitable to be the president of PepsiCo's product project.

Young, in the prime of life, and with overseas experience...

This is simply tailor-made for Apple!

If it weren't for this guy coming from Pepsi, Ethan would have wanted to choose him directly.

As for why?

Isn't that because he clearly remembers that the Apple in his previous life was brought into the ditch by people from Pepsi!

Of course, he was actually looking through the cracks in the door.

After thinking for a while, Ethan made a decision.

You give these documents to Steve Jobs and Steve Wozniak.

You let them choose.

If they draft Pepsi's Roger Corian as well, just use him.

If they hadn't...

Then let Wenlock's people recommend a new group of CEO candidates.

Anyway, Rockefeller has great hands and eyes. This kind of resource is not used in vain.

Ethan's idea is very good, that is, to kick the ball to Apple's biological parents. When your children grow up and go to school, you, the parents, must decide for yourself which school to attend.

Woz and Jobs were also very cool. After hearing Ballmer's inquiry, they kicked the ball back and said that as the child's godfather, it's up to you to make the decision.

The former slipped back home under the guise of continuing to polish the company's new products this year.

The latter said that he wanted to design an excellent appearance for the new product and slipped back home.

This situation made Ballmer scratch his bald head. He really didn't understand why no one wanted to take care of a company with a valuation of hundreds of millions. How can this kind of company become big? There is no justice!

After the bald man came back with the ball helplessly, Ethan, who learned about this, immediately cursed and sprayed Xiao Qiao and Xiao Pang. After thinking about it again and again, he decided to use Pepsi.

You should contact the people in Wenlock directly...

Stop bothering me.

Ethan wanted to be alone for a while, but the idea was beautiful, but the reality was very skinny. After Apple's new CEO was confirmed, a new round of negotiations involving Wenlock began.

Because before officially investing in Apple, Wenlock needed to see Apple's new products this year. When Woz asked his father and knew that Rockefeller would not engage in that kind of plagiarism, the two Steves decisively transferred the new product that was being developed in secret. The weapon was taken out——

The new product we are planning to launch this year is called the SA-390, which is a five-and-a-quarter-inch floppy disk drive to replace slower tape storage.

Our floppy disk system can provide 20 percent more storage space than any other drive on the market, and its read and write speed is more than twice theirs.

At the same time, users can fully control the encoding and format, and create whatever they want on it.

Although Stephen doesn't know what kind of changes this product will bring to the market so far, I believe that after using this floppy disk, we will no longer have to use codebooks to spread games as before. It can enable countless programs Wanton spread...

“So far we have only one problem, which is to build a Doc operating system specifically for this product. Stephen does not have the time or energy to deal with these things, so we will cooperate with an external company. As for which company, we cannot say for the time being.

When Jobs showed the product in his hand to Wenlock and Ethan in the Apple conference room, and opened multiple game software directly, the former's eyes widened, and the latter...

Ethan knew that the era of computers had truly arrived.

As he said before, the real reason why computers are entering mass households is that people can use this tool without any barriers, and the wanton dissemination of software is the real key to opening the door.

Better, bigger and faster floppy disks, that's the real reason why Steve Wozniak can enter the American National Inventors Hall of Fame, because this little fat guy gave the world the opportunity to play with computers.

Wenlock staff, who also saw the clues, left California immediately after the meeting.

As for where they went?

You two are taking off.

Ethan smiled and patted Woz and Jobs on the shoulders.

“One billion is just around the corner.”

His face was filled with emotion.

When Woz, the little fat guy, came up with the greatest invention in his life, good news came from Los Angeles. Gary Kurtz from Destiny Pictures called and said that the script of Alien had been officially revised. Completed, and has received a production subsidy from John Bull.

In fact, the production process of a movie is very complicated. Where to shoot and where to produce is actually a matter of knowledge. Take Ethan's upcoming Alien as an example. If Columbia Pictures uses John Bull's film production company to undertake the production and shooting of the film, it can apply for local film tax deduction benefits from John Bull.

For example, if the film budget is not less than one million pounds, and at least 10% of the expenditure occurs within the territory of John Bull, which has promoted the employment and economy of John Bull, then it can be classified according to different grades. Get tax rebates of up to 25%.

Of course, other countries have similar policies, and this is also the reason why Hollywood movies are shot globally. In many cases, it is not how suitable the scenery there is, but just to obtain subsidies, and sometimes it is modified accordingly. script.

Although they were planning to shoot Alien in John Bull from the beginning, they still won't be lenient with the subsidies that should be paid. After dealing with these matters, they also had some mature ideas about the director-director Richard, who had directed the horror movie Puppet Killer starring Anthony Hopkins and Ann-Margret. · Attenborough was the first person they discussed; Nicolas Roeg, who has produced the thriller Venice and the science fiction film The Man From Another World, was also a candidate they wanted to invite.

As for who to choose in the end?

That would have to wait until Steven Spielberg and George Lucas went to John Bull.

After the director is decided, the entire crew will really start to work. Casting will begin in New York and John Bull. As for the time, the fastest will be the summer of 1978.

Ethan had no idea about such an arrangement. The best people in Hollywood who are good at making commercial films are already personally involved in it, so just let them do it.

And when good news comes one after another...

A huge snowstorm swept across America in early 1978.

Note: ① In reality, Apple also hired a person from Pepsi-Cola named John Sculley, the man who, together with shareholders, told Steve Jobs to get out.