In an instant, the time came on December 3rd.
It has been a month and a half since the establishment of Master Kong Beverage Company.
The first batch of cola drinks and tea drinks have also been successfully produced.
And the trademark applied for has also come down.
Very cola.
Jiang Feng shamelessly registered this name in advance, as an independent brand of cola drinks, and tea drinks continue to use the previously set Master Kong iced black tea, green tea... rock sugar, pear tea, etc.
Choosing to operate Coke as an independent sub-brand, mainly in line with or accurately sticking to Coca-Cola and Pepsi, will help to develop the market early.
After all, in this era, whether it is the mainland or Xiangjiang, there is a kind of thinking of admiring the foreign at work.
Of course, Jiang Feng still has an idea.
It is hoped that in this life, very Coke will rise and become a national cola brand in the true sense.
Instead of being played by Coca-Cola and playing to death like in his previous life.
Nearly half of this first batch of drinks was very cola.
After all, young people in this era still like to drink cola, and tea drinks are more aimed at female workers in white-collar workers, or office workers who don't like to drink coffee.
In order to start the first battle.
Master Kong Beverage Company not only distributes goods to various offline channels, but also places advertisements in mainstream newspapers, bus media and TVB TV stations.
And signed a strategic cooperation agreement with TVB TV, and obtained the exclusive naming rights of TVB at a price of 3 million.
At the same time, it also signed an endorsement cooperation with the current popular superstar Zhang Guirong.
I have to say, in order to start the first battle.
Master Kong's investment is not small, and all kinds of advertising expenses alone have been spent on 6 million Hong Kong dollars.
December 5th.
this day.
The people of Xiangjiang found that there was an advertisement called "Very Coke" everywhere.
Whether it's taking the bus, taxi, or buying newspapers and watching TV at home.
It will always show up in a prominent place.
"Very Coke, the cola brand of Xiangjiang people. "
"Very cola, high gas content, good taste, no preservatives added, safe and healthy. "
"A brand new drink is coming, and it's very Coke-stunning!".
"Very Coke, the choice of the younger generation!".
"Drink very Coke every day, healthy and happy!".
“......"
You may not be interested in seeing it, but after seeing it many times in a row, you will want to find out.
Let's see if it's really that good.
There are many people who think like this, and most of them are annoyed by the ubiquitous advertising...
Xiaoqing is one of them.
He is a middle school student, when he was riding the bus today, he saw an advertisement for Very Coke, got off the bus, passed by the newspaper stand and saw it again, and when he came to the school gate, he saw a huge poster of Very Coke.
is still endorsed by his idol Zhang Guirong.
"Drink Coke, I only drink healthy Coke" - Zhang Guirong.
Then there is Zhang Guirong holding a very Coke can, holding his hands high and leaning his back against a motorcycle.
Looking at the poster in front of him, Xiaoqing was a little moved.
Why don't you buy a bottle and try it?
It just so happens that there is a small shop over there, so go and ask.
Thinking about it, Xiaoqing walked towards the small store with her schoolbag on her back.
When he arrived, he found many students like him holding the money and shouting to the boss: "Boss, hurry, bring me a bottle of very Coke..."
"Boss, bring me 3 bottles of very cola!".
“...... 5 bottles of very Coke! speed, class right away. "
"Okay, right away! right away!".
Looking at the more than a dozen classmates waving money in front of him, Xiaoqing was dumbfounded.
Among these people are people he knows, and they are still classmates.
At the beginning, the two also had an argument over which Pepsi or Coca-Cola was better.
How!
Didn't he just drink Pepsi?
Why do you still buy so many very coke?
Because there are too many people and it is too noisy, Xiaoqing has no time to say hello.
I squeezed in too.
A few minutes later.
Xiaoqing, who bought a bottle, breathed a sigh of relief.
While the others were still clamoring to buy, the boss shouted, "It's all sold out, it's gone!!"
"What's the matter, didn't you say you got in 10 boxes? "
"That's it, boss, look again, I really need it. "
“......."
The boss waved his hand and shouted, "You're late, 10 boxes have been sold, if you want to drink, come back tomorrow." "
"No, I promised Ah Feng, I have to buy her a bottle, the boss begs you, sell me a bottle. "
"Boss, I'll give you 10 yuan, can you sell me a bottle..."
"If you don't sell me today, I won't leave!".
"Yes, not leaving!".
"What's going on?" Xiaoqing muttered quietly.
"Brother, do you sell this coke?".
Just wondering what was going on, suddenly, a voice sounded in my ears.
Xiao Qing turned around and looked at him when he heard this.
It's a classmate from school, and he's chubby.
But he didn't know.
Xiaoqing shook her head, "I'm sorry, I drink this bottle myself, I don't sell it." "
"Brother, how about I'll give you 5 yuan?"
"I'm sorry, but I don't buy this coke. Xiaoqing refused again.
After saying that, he turned around and walked in the direction of the school.
"Eh, brother, don't go. So, how about I give you 10 fast? 10 yuan can buy 2 bottles..."
"I'm sorry, I said this bottle of Coke is not for sale. "
Xiaoqing shook her head.
His family is not bad, not bad for two or three dollars.
Seeing that he still refused, the fat man gritted his teeth, as if he had made up his mind, took out a few pieces of money from his purse, and stuffed them into Xiaoqing's hand, "Brother, this is 20 yuan, this is my living expenses today, all of them are given to you, and you will sell me this bottle of Coke." "
After speaking, without waiting for Xiaoqing to agree, the fat man took advantage of Xiaoqing's inattention to snatch the Coke, and then ran away with his feet.
what?
Xiaoqing was a little confused.
looked at the fat man who was running away, and then looked down at the twenty Hong Kong dollars in his hand, and muttered to himself: ", isn't this fat man stupid? 20 yuan to buy a bottle of Coke?"
Shook his head.
Xiaoqing couldn't figure it out.
Put the money in your clothes.
Although the Coke was not drunk, it made more than a dozen yuan, and it was not a loss.
It's just that why are they willing to pay a high price for this coke?
Is it really that delicious?
When Xiaoqing walked into the class, he understood what was going on.
Originally... It's their goddess who wants to drink Coke!
And the goddess only wants to drink very Coke because they are all fans of Zhang Guirong....
And those male classmates tried to buy Coke in order to please the goddess, like licking dogs...
Of course, there are also those who want to give it to their girlfriends...
Because it has just been listed, the purchase volume of vendors in various places is not very large, and as a result, very Coke has become a sought-after product!
Walking in school, if anyone is drinking very Coke, it will inevitably usher in the envy of many people.
After all, this thing has a price...
Can't grab it!
For this reason, in addition to the fans of Zhang Guirong, there are also some brains who are clever and slippery, and they resell very coke.
Buying in stores in batches at a time and selling them at high prices to schools....
(ps: Bigwigs, can you send some flowers, evaluation tickets, and monthly passes?).
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