Rebirth: From catering group to world’s richest man

Wu Cangyuan’s plan is very simple. He uses the price reduction strategy to benchmark Master Kong’s instant noodles and force Master Kong to cut prices. As long as Master Kong follows the price reduction, Uni-President instant noodles will cut prices again. At that time, Master Kong will be dragged into the price war. Uni-President Group can rely on its own group The secret ultimately brought down Master Kong.

Even if it cannot bring down Master Kong, it will definitely severely weaken Master Kong’s instant noodles and fall from the throne of the best-selling instant noodles in mainland China.

Wu Cangyuan has experienced many battles in Baodao. He has rich experience in the protracted competition with other food companies such as Weiquan. He is confident enough that as soon as he comes up with his price reduction strategy, these newly established mainland companies have not done much. Companies that have experienced competition will definitely be in disarray. There is a 100% certainty that Master Kong will immediately follow them and lower prices.

Not to mention, the Wei brothers from Baodao are also standing with the Uni-President Group this time.

However, what Wu Cangyuan never expected was that Master Kong instant noodles were not fooled and did not blindly follow the price reduction.

Instead, they adopted a smarter strategy, not cutting prices, but making consumers feel that they were very affordable.

Their big bowl of instant noodles is 20 cents cheaper, but so what? Their paper bucket noodles only cost 2 yuan. Even if you get a big bowl of noodles for 3 yuan, they also give you a piece of ham sausage.

Their bagged instant noodles are also 20 cents cheaper, but if you buy five packs in a row, there is a discount and a plastic bowl will be given as a gift.

This made Uni-President’s price reduction strategy of instant noodles of no use at all.

“There is an expert behind the scenes.”Wu Cangyuan sighed with emotion. Even if he had experienced hundreds of battles, he couldn’t think of such a good countermeasure even if he thought about it.

However, Wu Cangyuan was also experienced after all.

He quickly came up with more ruthless tactics.

That was to win over people from all over the country. Distributors and wholesalers.

No matter how good your instant noodles are, they still need the cooperation of distributors to put them on shelves everywhere and finally sell them to consumers. Without these downstream, your instant noodles can only be piled up in warehouses. It was slowly rotting.

Wu Cangyuan waved his hand and challenged Master Kong again.

In comparison, the Wei brothers’ sincere instant noodles seemed much more simple. Seeing that the price reduction strategy was resolved, they followed suit. Just like Master Kong, when you buy instant noodles, you get ham sausage for free, and then they also launched a five-pack.

However, the free ham sausage used by Zhenzhen instant noodles is the most popular”Chundu” brand ham sausage in China, which is far better than what it just started. Shuanghui Ham Sausage is much more famous.

Chuntu Ham Sausage was once advertised on CCTV and was a hundred times more famous than

Shuanghui Sausage..

Sun Qiang received a call from Wang Wenzhong again.

“Sun Factory, as expected, I was right. Uni-President Instant Noodles made a crazy move. They started to suppress the ex-factory price. Wang Wenzhong came up and said

“Pressure on ex-factory price?”Sun Qiang said doubtfully.

“Yes, I just received news from Uni-President. Their ex-factory prices are extremely low, and they have almost no profit at all. They gave all the profits to us, the dealers and wholesalers, and their intention was obvious. They want to win over all dealers and only sell their unified brand.”Wang Wenzhong said.

Sun Qiang had a huge headache.

The reason is very simple. A dealer sells you a pack of Master Kong and earns 30 cents, but selling a pack of Yiyi instant noodles makes 70 cents. Why don’t I just sell Yiyi instant noodles? Anyway, I am a large distributor. I only sell Uni-President instant noodles. Consumers can only buy Uni-President instant noodles and cannot buy Master Kong. The money I earn from selling one pack is equivalent to selling two packs in the past. Why not?

“Okay, I understand. Thank you, Manager Wang, for telling me the news.” Sun Qiang said

“Don’t worry, Sun Chang. I am still on the same page as Master Kong. If I say I only sell Master Kong, I will only sell Master Kong.”Wang Wenzhong said proudly

“I would like to say thank you to you on behalf of Mr. Lin.”Sun Qiang hung up the phone and looked up at Lin Shen who had been sitting opposite him with some worry.

Looking at Sun Qiang’s sad face, Lin Shen said:”Sun Factory, let me guess, is it the unified group? Lowered the ex-factory price?”

“Mr. Lin, you are so amazing, you can guess this.” Sun Qiang said

“This is a very normal routine. Lin Shen said

“But if they make zero profit, what are they doing? If you don’t make money, you have to mess with our Master Kong?”Sun Qiang was a little confused.

“In fact, it’s very simple. It’s not that they don’t want to make money, but they want to occupy the market first. They want Master Kong to disappear from the shelves of all shopping malls and supermarkets, and let our products get moldy in warehouses. After Master Kong disappears from consumers’ sight, consumers will only recognize their brand in the future. Lin Shen said.

This is just like taxi-hailing software and food delivery software in later generations. In the early stage, there were various subsidies, red envelopes and benefits. All kinds of money losses also had to gain the approval of consumers. In the early stage, they burned money like crazy. The truth is the same as now. The Uni-President Group is actually doing exactly the same thing.

“Too cruel. Sun Qiang was speechless,”Can we just do the same as them and lower the ex-factory price?” Discount wholesalers?”

“Uni-President is not afraid of us following suit, because they think they are rich, and if we follow their example, they think we will only fall faster. It’s just that they thought wrong. I am not short of money now. If we really confront them head-on, I’m not afraid. Lin Shen said calmly,”It’s just that I don’t want to be taken advantage of like this.” Even if I don’t lower the ex-factory price, the Master Kong brand will not disappear from the shelves.”

“Mr. Lin has a better idea?”Sun Qiang’s eyes lit up.

“Yes, it’s time to unleash the big guns. Lin Shen said

“Mr. Lin is talking about that instant noodles you asked me to make before?” Sun Qiang said

“It’s not called instant noodles, it’s called crispy noodles. Lin Shen corrected him.

“That’s right, just noodles.”Sun Qiang said immediately

“Start preparing. This time, this time, let Tongyi do it by himself. I want to see how long they can last and how rich they are.”Lin Shen showed a meaningful smile at the corner of his mouth.

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