NBA: The opening game shakes James

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Chapter 198: Presenter Lightning, Jiang Lin Zhizao, what is a genius? (1, please subscribe!) ）

After Jiang Lin joined the sneaker battlefield, he directly swept the sneaker market like a big devil.

This is a pair of signature sneakers that have scared basketball shoe manufacturers all over the world.

Jiang Pro generation, 9 kinds of matching, 18 styles, high top is cheaper, and the chassis is not a temporary material, low top is more expensive, equipped with Anta’s current strongest technology.

According to the ranking released by Forbes, in the past month, the top 5 players in the NBA player sneaker sales list are: Jiang Lin, James, Kobe, Durant and Howard, if you count the retirements, then AJ Jordan ranks 6th, AJ1 is basically 10 every month.

It is commendable that the Kobe series, which has always been dominant, was surpassed by two people.

“Ke 9 is really not good…” Jiang Lin felt that it was expected, he had just released his sneakers, and he had booked too much in advance.

After the fermentation after the all-star first wear, by now, at least more than 10 million people around the world want to wear the pair of soldiers under his feet are arrayed in the front series, too handsome, and there will be less and less every month after that.

Kobe Bryant is because the sneakers made for Kobe Bryant are not the type of elegant and common appreciation, Kobe is a little better, there are too many problems with Ko 9, it belongs to sneakers that can only be played in the infield, blood mom is expensive, not to mention, stepping on the road is not long, wear it for a month, the crystal sole is worn off, the cost performance is low, of course, the design is nothing to say.

The real king is James, whose sneaker market is very durable and has many fans of the James series.

As one of the strongest in the active league, James can be said to be the undoubted king, when he first entered the league, he got a sky-high contract: a seven-year contract worth a total of $90 million, and last year he signed a lifetime contract worth more than $1 billion with Nike, how much no one knows, anyway, more than $1 billion, Nike will not let James go.

Last year, Lebulang’s signature sneaker sales have reached $250 million, second only to Kobe’s 270 million, both of which are owned by Nike, which shows Nike’s dominance of the basketball shoe market.

But now Anta is coming, Jiang Lin is here!

Listening to the news exchanged between Zhao Xiaoluo and Ding Shizhong, it means that Jiang Lin’s signature sneakers reached sales of 40 million US dollars last month, which is the sum of the second place, third place and fourth place, in other words, it is a year, that is, nearly 500 million US dollars, directly turned over the sales record, what is this concept? ?

One year can make ANTA completely return to the root!!

Even Jordan was not so hot, of course, the market capacity was different.

And when Jiang Lin said that his sneakers would not always be so popular, Zhao Xiaoluo shook his head, and Yang Fei also smiled next to him:

“You’re so unconfident in yourself.”

This Jiang Lin is not as much as she has studied, you know, what is sold now is still caused by the manufacturer’s purchase restrictions, the fans are frantically booking, but it has exceeded the capacity of each factory, even if it is fully open for 24 hours, it will explode, and then Ding Shizhong also rented several factories of Xtep to manufacture together, so the heat is definitely not going down.

Guard shoes have always been the hottest shoes, otherwise manufacturers will not bid so much, such as last year’s champion Owen, a generation of combat boots are also very hot, the attractiveness of guard shoes themselves is endless.

As for the monthly decrease in sales, it is only those ordinary signature sneakers, such as the Ross series, which looks good, is a pair of shoes with a very hard foot feel, and only fans buy it.

But everyone should know that in fact, the enduring connotation of basketball shoes lies in attracting passers-by to buy continuously, which lies in its own quality control and consumer feedback.

To put it simply, your shoes are practical and cost-effective, even if you are not a basketball fan, you will buy this pair to cool off, after all, the shoes of the guard, running, climbing and pressing the road are applicable, as long as everyone feels good, it can become a pair of shoes that will last for a long time.

Of course, there is another way, just like Jordan to promote fashion and sneaker storytelling, so that AJ1 has become the favorite trend culture of young people, has long been out of the basketball shoe circle, board shoe circle, matching circle are promoted a phenomenal “hard board shoes”

This model of publicity is called “evaluation.”

Yang Fei showed Jiang Lin a few hot posts, in the sneaker section, which is why she is very confident, because the first batch of unboxing reviews and feedback on Jiang Lin’s generation of sneakers have been given, and there is no need to Anta to do marketing by themselves, and fans spontaneously felt that Jiang Lin’s sneakers are jue.

The result: shock!!

Famous sneaker commentator Z:

《Shock!! The best foot feel!! Best Basketball Shoes 2013!! 》

He made a comprehensive analysis and directly said that this lightning midsole technology and the cushioning material of the pro shoe sole were the most awesome he had ever seen.

What is the national tide, this is the national tide!!

Some fans said that this dress was taken by the little sister to take the initiative to talk, because the young lady is also a Jiang Lin fan, and she can’t buy Jiang Lin boots, but she knows each other, so the two have in-depth communication.

Anyway, there are 18 models, and the possibility of hitting shoes now is too small, who has a pair of ginger generation on campus, that is the brightest boy in the entire campus!

The scalper price to 150 yuan also has many fans to buy first to try, domestic or strong, Jiang Lin’s concept is the national tide, everyone can wear the domestic trend, scalper wind less than 3 days, Anta announced that the order can be completed within a month, everyone do not worry, all those who want to buy can definitely buy, this is not an apple or a coconut, we will not deliberately hide the goods.

The scalper is embarrassed… The only person who wants to black this shoe is a scalper.

Anta still made a limited quantity, that is, “all” word combat boots, this is Jiang Lin in the all-star main competition wear Huaxia red, limited to 5 million pairs worldwide, is a gimmick, after all, can not all be big goods, Anta This is the company’s most awesome “high-end products, with one to set a benchmark, that is, all word tips.

“Got it, yes!” Jiang Lin understands what Zhao Xiaoluo means, this is the same as when he buys shoes will also look at the tiger puff evaluation or the evaluation of the poison APP, simply put, it is to see the buyer’s review, if they are all praise, then naturally buy, if there are more bad reviews, then only real fans are bought, passers-by will definitely not click in again.

Then 10 years later, even if it has been out for ten generations, the story of Jiang Lin’s generation of combat boots is promoted again and again, and it is another wave of selling whirlwinds, and the quality control is completely fine in the case, and a company can eat for a lifetime by relying on this series.

“By the way, speaking of technology, the technology of Lightning and Pro-Man has been recognized by scientists, indicating that this is an unprecedented technological breakthrough in soles!”

“Hey, hey.”

Jiang Lin took a look at the newly arrived Qiannu Ghost Spirit in his hand, and he thought of this.

After Jiang Lin came out, the first thing to grab was not the fans, nor the fried shoe scalper, but Nike, Adi and other sneaker companies.

They took 100% of the sneakers and directly took them all apart and looked at them, and then found that the midsole of this blitz plus the TPU material called the pro is too horizontal to look at, but it can fully withstand the weight of less than 200KG!

That’s what made them completely broken.

The people in Nike’s technology department were scared.

Adi’s people are stupid, and everyone has studied it!

AJ’s design department said that this material can make our design much easier!! Unfortunately, the patent is not in the hands of Nike AJ.

Huaxia’s technology seems to surpass them????

The most annoying thing is that when Ding Shizhong introduced these two materials at the press conference, he directly said:

“This is Jiang Lin’s idea for us, and he gave us ideas from the beginning, so we named it because of this.”

Of course, I can’t go into details, but he is a Anta CEO, saying this is definitely not a joke, Jiang Lin’s inspiration??

It was not because of Jiang Lin, but because it was an innovative material he came up with!!!

People in the sneaker circle are stupid, the fans said to make you signed combat boots, not let you design it yourself, so strong?

Capitalized suit!!

Hiss!!!

Nike and Adi’s high-level even killed the people in the signing department at that time, which means that signing Jiang Lin is equivalent to signing a chief designer? Nike’s chief designer earns tens of millions of dollars a year, which is their first property and will never be poached by others.

This is not over, Ding Shizhong said that not only material innovation, even the nine-character mantra is Jiang Lin’s casual creativity, and the subsequent song of ice and fire, Qiannu ghost joint model, and Taigong in this series are all Jiang Lin’s suggestions.

He proposed the national tide, not just talk!!

I was involved in the design!

Nike president was hospitalized with depression, and Mr. Adi took 2 days off, and his mood could not be eased.

Major domestic brands are ready to be acquired by ANTA, this time is just the acquisition tide, now everyone is buying ANTA, the market of Peak and Xtep has been completely squeezed, in order to change this situation, you can only change the Xtep logo to Anta…

As soon as this news came out, direct sales skyrocketed, a star himself participated in the design, and innovated the sole material of the shoe, everyone wants to see it!

Jiang Lin Zhizao, what is genius?

This T is genius!!

Jiang Lin posted a short video on Weibo, with the newly researched Qiannu Ghost pink combat boots on the table, which is very eye-catching:

“That, everyone should also know that Jiang Lin generation has been on sale, thank you for your support, indeed, I have participated in the design, the sole material is also the best on the market, I hope you can like it, in the future I will also participate in the design and cooperation of ANTA, Jiang Lin generation will definitely not let everyone down.”

“Mom, why do you say there are such perfect men in the world?” _

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