My Best Wife

Chapter 886 Uninvited Guest (7)

Fang Zhiqiang immediately took a look at the sales. For this product alone, the monthly sales have reached an astonishing 12,000, and the seller is also very cunning. He set the postage very high, 20 yuan, but three kilograms of free shipping, which also means Everyone will buy at least three catties for the minimum amount, which is equivalent to a minimum of 36,000 catties. According to Fang Zhiqiang's estimation, there will still be a profit margin of about 10%, which is about 70,000 yuan.

This is indeed very difficult for traditional entities. Fang Zhiqiang now has dozens of stores in Shanghai. Together, they can easily exceed this monthly sales. But he has to realize that the current fresh online Sales are only the beginning. With such a strong price and convenience, it is unknown how many customers will eventually be attracted.

Fang Zhiqiang is quite sure that online sales of fresh food will gradually rise, and may even be evenly matched with traditional stores. It's just that the more he understands, the more he discovers, problems and difficulties. Even Fang Zhiqiang himself lit a cigarette and couldn't help thinking: whether this path is feasible.

Judging from the data and reports continuously submitted by the marketing department and other departments, the same situation can be seen. Jiajia has indeed occupied the forefront of fresh food in Shanghai. But once it is put on the Internet, there is almost no advantage to compete with so many businesses across the country. In particular, many traditional businesses have also been keenly aware of business opportunities and potential crises, and have begun to build their own online platforms. In front of them, Jia's family is even more insignificant.

Even at a small regular meeting, when there were only Fang Zhiqiang, Liu Yan, Nie Qian, and Chen Qing and the four of them, Chen Qinghe held the report and hesitated for a long time, but couldn’t help but ask: "Mr. Fang, we Should we reconsider, I also think that online is a good opportunity, but the corresponding investment is too large. At present, our strength is far from enough, and we will face serious problems in funding, personnel, and space. Moreover, our actions are too sloppy, the online market is ever-changing, and it is more than the traditional market. My idea may be too conservative, but I still tend to wait until the company's development becomes more stable, and the scale and profits are relatively expanded. Enough to withstand crises and risks, and at the same time, we ourselves use this as a buffer period to strengthen our own strength, deepen our understanding of this area, and then take the initiative to challenge."

Liu Yan also nodded. She agreed with Chen Qinghe’s point of view. As the head of finance, she mainly analyzed from an economic point of view, but found that the format was also very severe: "Send from the marketing department and the purchasing department. In my report, I have done corresponding budget analysis for several models, but the results are not optimistic. Take the establishment of a unified storage base and then unified distribution, which is relatively the least investment solution, first of all It is necessary to build at least ten purchasing bases, plus a large storage center, plus modification to ensure the display of goods, as well as the convenience of sorting and packaging. This is another big expense, especially the provision of a full set of cold storage facilities. Fresh equipment, coupled with the increase in personnel, I calculate it, the initial investment will be nearly 4 million. The later transportation, maintenance, logistics, and labor will be a continuous large expenditure, but sales and inventory It is difficult to achieve a balance. Not all stores will have a good result when they first land online. The origin is unified into the warehouse. If our pre-stock is too high, and sales are difficult to keep up, even if there is cold storage , It’s difficult to guarantee freshness. At the same time, a large amount of inventory is also a considerable test for our capital chain. But if the inventory is too low, then the later allocation and purchase will affect the delivery and delivery time. , The customer experience may be severely degraded. The customer experience and evaluation of online stores is definitely a matter of life and death. A few negative reviews will lower the score of the entire store. I think we really need to consider it carefully."

Nie Qian was the only one who didn't say anything. Fang Zhiqiang looked at them and said: "So what everyone means, we are not discussing how to do online today, but whether to do online or when we will develop to a certain level before we do it. Online right?"

Chen Qinghe said directly: "Yes."

Liu Yan did not say a word, but also nodded. It seems that their opinions are very unified, that is, they are opposed to marching online now.

"It seems that a lot of time is going to be wasted. What I didn't expect was that everyone returned to the original point after the investigation, and even planned to stagnate." Fang Zhiqiang sighed, but did not say a word of blame. After all, these are all the people who are fighting the world with him, and Liu Yan is even his sister. They don't want him to rush and bravely cause himself and Jia's family to face a greater crisis. In their view, they just hope that he and Jia Jia are more mature and stronger.

"Let me talk about my views. I can understand your thoughts. According to the current trend of Jiajia, it is moving forward almost steadily. It can be said that as long as you continue your daily work step by step, you can lighten it. Live well easily, and the benefits are not bad. It is like this now, but what about next year?"

"I can even say that there is no need to wait for next year at all. I estimate that in about half a year, you will feel unprecedented pressure, sales decline, turnover decline, and customer loss. Because, when any industry is emerging, There will be a period of crazy expansion. Looking at the current development momentum of online fresh food, it is just the beginning. It is estimated that it will spring up like bamboo shoots after six months, and it will be crazy. At that time, our life will be quite difficult."

Fang Zhiqiang looked at them and slowly said: "At this stage, we are now deciding whether to expand further, opening the remaining branches at once, and going to give Huiyi a go. It is actually the same. It’s just that Huiyi’s current opponent is incomparable because what we are about to face is the challenge of all online stores."

"The situation we and Jiajia are facing now is like being thrown on the shore, and the powerful Internet market is an endless sea. If you jump in, you will drown. If you don’t jump, you may be left on a stable shore. To die of thirst."

Fang Zhiqiang concluded: "I'll just say these, you guys think about it again, do you want to do online."

In fact, when he said this, he had already made a decision in his heart. No matter what everyone opposed, even if he lost everything and ruined his family, he would do it. Fang Zhiqiang has always been a very muddled person. He has no ideals or lofty goals, but once he has a clear goal to do, basically no one can stop him.