My Best Wife

Chapter 857 Returning to Sammy (12)

"What we need is an event that is creative and can actually bring traffic and popularity to the entire mall. This is the main focus of our activities. It must be creative, refreshing, and capable Activities that bring a lot of traffic."

After the outbreak of Sammy’s incident, business declined sharply and passenger flow decreased. The most urgent task at the moment is to restore popularity and passenger flow, so Fang Zhiqiang did not specifically demand for turnover and profit. In his view, if there is a successful event that allows everyone to re-recognize Sammy's image and status, the long-term benefits that can be brought are far beyond what can be compared with the turnover of one or two days.

"The difficulty of this event is not too high, because the current flow of Huayi is also severely declining, even worse than the situation in the previous Sammy. How to take this opportunity to stimulate customers' desire to consume and guide them Becoming a fan of Sammy depends on your performance." Fang Zhiqiang said in order to encourage them and at the same time ease the pressure in front of them.

"Okay, let's start now, talk freely, any outrageous ideas, as long as we can think of them, according to the old rules, we will all have rewards. The assistant is responsible for recording." Fang Zhiqiang patted the planning director on the shoulder, and it was all for him. The person said: "I have handed over the task requirements and methods to you. Now I have other things to go over. You will discuss as before, and then sort out all the ideas, and we will discuss the specific plan at that time. "

The director of planning suddenly became anxious: "Fangzhu, you can't leave this...this activity, Mr. Wang originally said, this planning is handed over to you to direct, I can't overstep it."

"What are you doing?" Fang Zhiqiang said with a smile, "You think too much. I am a special administrative assistant. I have done planning before, so Mr. Wang asked me to come over and mention it. You are still responsible for the specific matters. Don’t forget your identity, you are the director of planning, this is your responsibility. I just provided a feasible way, you can try to interact with them in this way, let everyone think When they collide together, the three heads have beaten Zhuge Liang. Let’s start a brainstorming together. The effect will definitely be better than that of one person. I have tried it before and the results are quite good. You can try it in the future."

The Minister of Planning was very grateful. He didn't know the details of Fang Zhiqiang at first, and he was worried about his position being threatened as he was facing a major enemy. Fang Zhiqiang's attitude also made him relieved. Besides, he should have a credit for success. Seeing that other people had already started the discussion with a grin, he put down the air and sat and listened to the discussion.

After Fang Zhiqiang came out of the planning department, he still didn't know much in his heart. Time is tight. In addition to the brainstorming of the planning department, he himself is more eager to do something for Wang Xia.

After thinking about it, Fang Zhiqiang wandered into the mall. He is now very alienated and unfamiliar with Sammy. Although the participation in the past few days has allowed him to regain a lot of data, it is better to experience it on the spot. Straightforwardness is also more profound.

There are not too many people in the mall. Compared with the past, it can be said to be too depressed. On the one hand, because it is just an ordinary working day, there will not be too many people visiting the mall at this time, and the more reason is that the image in the minds of customers has not been restored because of the previous crisis of Sammy.

Presumably, Huayi's situation will be even worse at this moment. However, Fang Zhiqiang was not happy because of this. On the contrary, he was very anxious. The crisis in Huayi did not bring much change to Sammy, and did not attract passengers back to Sammy's embrace. After all, the current shopping and consumption channels are too diversified. Too many ways of online shopping, overseas shopping, and overseas travel are all impacting traditional stores and shopping malls, especially high-end shopping malls such as Sammy and Huayi. This time, He Huaqing’s The war initiated by Huayi and led by Huayi can be said to have hurt both sides. If there is no good event to attract customers back, then this is just the beginning. There will be many people who will turn to other shopping channels. Fang Zhiqiang has no doubt about this.

With full of anxiety and thoughts, Fang Zhiqiang walked to the cosmetics floor unknowingly, and he saw Aini's counter far away.

Fang Zhiqiang's impression of Ai Ni is very unusual, because Wang Xia used him to partner with Ai Ni's brand to win the counter brand, and according to Wang Xia, this brand is very unusual. Therefore Fang Zhiqiang is also very careful about Ai Ni.

Fang Zhiqiang didn't know the slightest knowledge about cosmetics. He himself never used these things. He always felt that the elders were so embarrassed, so he said the same when choosing a new brand with Wang Xia.

But at this moment, there are still many customers in front of Ai Ni's counter, which is much more lively than other counters and floors. Fang Zhiqiang read a report saying that when the economy is depressed, women will spend more money on lipsticks. It can be seen that beauty is a woman’s instinct that will never be obliterated. It also proves that cosmetics are for the economy. Will play a very powerful role in promoting.

When he thought of this, Fang Zhiqiang's eyes lit up, and he felt that it was necessary to work hard in this regard.

"Wang Xia, can you find me a report about the sales proportion of Sammy’s cosmetics, the proportion of customers, and the comparison of sales and customers during the event, as well as customer information. The best one is from Huayi. Didn’t the information leak out? If there is, prepare Huayi’s as well, and I will use it later.” Fang Zhiqiang immediately called Wang Xia.

"Oh, you're not afraid of becoming a gangster? Why do you think of studying cosmetics?" Wang Xia asked strangely, but she quickly asked her assistant to prepare these materials, because she knew that Fang Zhiqiang would not make trouble for no reason. If he wants these materials, he must have his intentions, maybe it is a very good idea.

"What a girl, please respect this great cause that allows mankind to make continuous progress on the road to the pursuit of beauty." Fang Zhiqiang looked at the advertising slogan of a certain counter, and said grimly. "I am planning a good event quickly."

Wang Xia thought about the way he was thinking hard now, and even determined to study the most respectful cosmetics. Her heart suddenly softened, and her voice softened: "Yes, thank you. Are you discussing with them in the planning department? Ready to make a fuss at the cosmetics counter?"

"No, I'm investigating on the spot." Fang Zhiqiang said solemnly: "I made arrangements for the planning department. Now I'm doing observations in the store."