Millennium director

“The company will be very busy in the second half of this year.

""Soul Ferry: Huangquan" is scheduled to be released in the summer, and "The Legend of Shushan Fairy" is scheduled to be released during the National Day."

"Coupled with the filming of "Along with the Gods 2", my new movie plan should also be put on the agenda."

Wu Yuan looked at Li Xiaoping energetically, with deep expectation in his eyes.

This year is definitely the first year of the movie universe for the era of light and shadow.

"Soul Ferry: Huangquan" and "The Legend of Shushan Immortal" were both movies that took two years from project establishment to production. The two movies together cost a full 500 million to produce.

The whole company is very ambitious for these two movies!

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"Director Wu, is it true that "The Legend of Shushan Immortals" will not be scheduled for the Lunar New Year?" Li Xiaoping frowned, extremely puzzled, and wanted to persuade Wu Yuan again.

In fact, when Wu Yuan was filming in Jordan, Light and Shadow Times had already held several internal meetings to discuss the timing of the new film.

At that time, the company unanimously discussed and decided that it hoped that "The Legend of Shushan Xiaxia" would be scheduled for the Lunar New Year, that is, at the end of December 2012.

In this year’s Lunar New Year holiday, in the eyes of company executives such as Li Xiaoping, the competition is not too fierce.

Chen Kaige's "Search" will be released in the summer.

Feng Xiaogang, the former king of Lunar New Year films, has scheduled his new film "1942" on November 29 because the content is not suitable for the Lunar New Year atmosphere. It is considered to be two weeks in advance and has been postponed to the Lunar New Year schedule.

Jiang Wen has no new films this year.

Zhang Yimou was also absent from this year’s Lunar New Year.

As a result, none of the top four directors in China has participated in the intensifying competition for Lunar New Year movies.

That’s not to say that this year’s Lunar New Year holiday will be empty.

Among the movies that have been scheduled, "The Grandmaster", which will be released on December 18, is an aggressive movie.

Directed by The King of Sunglasses, starring Tony Leung, Zhang Ziyi and Song Hye Kyo.

On December 20, "Zodiac" starring Cheng Long was released. Cheng Long and the New Year film are also very lethal.

In addition, "Blood Drops", released on the same day, brings together mainland actor Huang Xiaoming and Taiwanese actor "Ruan Jingtian".

There are also "Escape" starring Liu Qingwan and Goo Jai, and "Conspiracy" starring Aaron Kwok, Nick Cheung, Jiang Yiyan and Li Chen.

The competition in this year's Lunar New Year films is also fierce. Cheng Long, Tony Leung Chiu-wai, Louis Koo, Huang Xiaoming, Aaron Kwok, and Nick Cheung are fighting in a melee. It's not easy to fight your way out.

However, the company is still full of confidence in "The Legend of Shushan" because it is the only special effects blockbuster in the Lunar New Year this year.

Although "Zodiac" also bills itself as an action special effects film, everyone knows Cheng Long's movies. The main focus is still an action comedy, and it is impossible to have any shocking visual effects.

This is the natural Xiaojiazi style of Hong Kong movies.

In Li Xiaoping's opinion, special effects blockbusters like "The Legend of Shushan" can definitely defeat all the above-mentioned movies.

In other words, "The Grandmaster" by King of Sunglasses may be a relatively high threat, but after more than ten years, the Lunar New Year movies in the mainland are now very large, enough to support a box office of 2 billion, and two blockbusters together are enough. .

However, when Li Xiaoping submitted the scheduled schedule to Wu Yuan, Wu Yuan rejected it without hesitation and made a strong decision that "The Legend of Shushan" would withdraw from the competition for the Lunar New Year slot and be scheduled for the Spring Festival.

The current Spring Festival stalls are not the biggest ones in the Mainland ten years later. Before Xingye's "Journey to the West and Conquer the Demons" and "The Mermaid" appeared, the Spring Festival stalls in the Mainland were not very popular.

Because both the market and the audience subconsciously believe that the Spring Festival is a day for holidays and reunions, which seems not suitable for watching movies.

It wasn’t until the appearance of Mr. Star that the Spring Festival became a good time for the whole family to watch movies.

Nowadays, neither the industry nor outside the industry is very enthusiastic about the Spring Festival release, let alone taking the risk of releasing it on New Year's Eve or New Year's Day.

Li Xiaoping didn't quite understand why Wu Yuan gave up the Lunar New Year stall.

Is it possible that Wu Yuan is not confident in "The Legend of Shushan Immortals"?

But this project was originally promoted by him, and he also wanted to build a Chinese Xianxia movie universe around this movie!

Wu Yuan smiled and said nothing.

Of course it's not that he has no confidence in "The Legend of Shushan Immortal", but no matter how confident he is, there is no need for "The Legend of Shushan Immortal" to compete with "Taiwan"!

At the moment, no one cares about "The Journey to Thailand", which is scheduled to be released on December 21st.

"On the Road" was released on June 4, 2010, with a box office of 37 million yuan. As a comedy movie with an investment of less than 10 million yuan, it is undoubtedly very successful.

But no one thinks that the sequel of this movie can compete head-on with blockbusters and have a box office of over 100 million.

The most optimistic people now, that is, the creators of "囧" and the production company Guangwang, have the boldest expectations, which is to hope that this movie will have a box office of over 100 million.

In fact, this is really just a fantasy. The actual goal of Xu Zheng and the staff within the Rays is a box office of 50 million.

As long as the box office of this movie can reach 50 million, it will be considered a big success. If the box office can reach 70 or 80 million, it will be a bloody profit.

No one dared to imagine, or even imagined, that the box office of this movie would reach 310 million yuan in its first week of release, setting a first-week box office record for Chinese-language films, and eventually it would take in 1.267 billion yuan, breaking the mainland box office record.

This is a miracle, a miracle that no one dared to imagine before the movie was released.

Therefore, neither the Light and Shadow Times nor Enlight Pictures itself believes that "Lost in Thailand" can compete head-on with blockbusters such as "The Grandmaster" and "Zodiac". They just want to rely on the theme of comedy to steal the show.

Li Xiaoping even ignored this movie and did not pay attention to it from beginning to end.

But Wu Yuan is different. He knows very well how outrageous the miracles created by "Thailand" are.

No matter how good the special effects and influence of "The Legend of Shushan" are, there is no need to go head-to-head with "囧囧".

The movie market in one period is only so big. If two giants are squeezed in, it will only hurt both sides. In the end, neither movie will do well at the box office.

Therefore, "The Legend of Shushan Immortal" must be staggered with "Thailand".

Normally, as long as the release is pushed to the first half of December, it won't have a head-to-head confrontation with "囧囧".

But the embarrassing thing is that there will be "1942" on November 29th, and "The Grandmaster" will be released on December 18th. If "The Legend of Shushan Fairy" is scheduled to be released in the first half of December, it can only choose to be released on December 18th. Released on July 7th.

This is also a lose-lose choice.

Originally, "1942" and "The Grandmaster" were able to have a staggered box office window of two weeks, but if "The Legend of Shushan" was inserted in between, the three films would only have a one-week box office window. It’s due.

"1942" was released one week, followed immediately by "The Legend of Shushan", then another week by "The Grandmaster", and three days after that, "囧" was released.

Such a schedule was so bloody that Wu Yuan gave up without even thinking about it.

And if it is postponed later, it will be scheduled for the Spring Festival?

No way!

Because Xingye's "Journey to the West: Conquer the Demons" is scheduled to be on February 10th, the first day of the Lunar New Year!

This is also a phenomenal movie with a box office of over 1.2 billion.

Moreover, when "Journey to the West: Conquering the Demons" was released, the marketing was "I owe Mr. Sing a movie ticket." This marketing technique is really unrivaled. As the king of nonsensical comedies in Hong Kong that has influenced two generations, Mr. Sing plays with nostalgia. Memories kill, no one can fight against it.

It can be said that the high box office of "Journey to the West: Conquering the Demons" is inevitable. Even if the quality of this movie is poor, with the phrase "I owe Xingye a movie ticket", the box office of this movie will definitely exceed 1 billion.

"The Legend of Shushan" has no way to compete with him, and there is no need to compete with him. The maximum quota for the Spring Festival is only 1.5 billion, which is not enough to split between two blockbusters with a box office target of 1 billion.

In this way, after several rounds of calculations, the National Day stall developed by Wu Yuan himself was the most suitable.

The era of light and shadow is also dominant during the National Day period!

"It's National Day!" Wu Yuan said firmly: "No company knows the National Day schedule better than us!" (End of Chapter)