Millennium director

"Haha, I knew it!"

Wu Yuan leaned on the boss's chair proudly and threw a fax on the table: "Five hundred theaters are still very few, but it's okay."

It's true that showing it in dozens of theaters won't create much box office, but it's different with 500 theaters.

There are only four to five hundred movie theaters in Japan!

Although it is not as exaggerated as Japan, if the 500 theaters in North America are released normally, if the attendance rate is good enough, it can create a box office performance of approximately 50 to 60 million US dollars.

This is also the largest share that Hollywood can give.

Doing the math, the producer can probably make a profit of 20 million US dollars, which is much better than the multi-million-dollar buyout price of the distribution rights given by the six major Hollywood studios.

Moreover, the DVD distribution rights are still in hand and can be sold again.

This is already the largest profit margin that "Gravity" can achieve in North America.

The premise is that this movie can really gain popularity among science fiction fans in North America.

Wu Yuan is still very confident about this.

"Promise him." He smiled and said to Li Xiaoping: "Let Universal arrange a North American release as soon as possible, but it is estimated that no matter how soon it is, it will have to wait until November or December."

After the arrangement for the North American release of "Gravity" is finalized, the biggest obstacle to the film has been cleared.

In China, the release of "Gravity" has entered its final stage. During the one-month release period, the cumulative box office has reached an exaggerated new mainland box office record of 532 million.

Not only did it break the 286 million yuan record of the previous Chinese-language film box office champion "The City of Gold", it also almost doubled!

Now, the box office can still grow by three to five million every day.

This daily box office result is still very good data in the current mainland film market.

So the General Administration issued a document to "Gravity", allowing the film's screening period to be extended for another month.

And "Red Cliff" was released half a month after "Gravity", but it was only released for half a month, and its daily box office dropped to about the same as "Gravity", only three to four million a day.

The film's mainland box office total is only 172 million yuan, which is almost half less than the original box office of more than 300 million yuan!

However, in the Hong Kong and Taiwan markets, the box office performance of "Red Cliff" was higher than that of "Gravity".

In the Taiwan market, because "Gravity" was not released here, "Red Cliff" is unique in Taiwan. In addition, sister Zhilin is a Taiwanese, which greatly stimulated the Taiwan market.

Only half a month after its release, "Red Cliff" has earned NT$207.7 million in Taiwan, and the final box office is likely to exceed NT$300 million.

On Hong Kong Island, the two films competed together.

But Hong Kong Island is Wu Baige's base camp, and the leading actors Liang Chaowei, Zhou Yunmao, and Jin Chengwu are all big stars in Hong Kong Island, and Gong Li's influence is simply incomparable.

Therefore, in the Hong Kong market, "Gravity" grossed HK$22 million, losing to "Red Cliff" which grossed HK$30 million!

In South Korea, Singapore and other places, "Red Cliff" also performed well at the box office, setting new local box office records for Hong Kong movies.

This is all thanks to Jiahe Cinema Line!

Golden Harvest is originally a theater chain based in Hong Kong, Taiwan, and Southeast Asia in Singapore and Malaysia. Golden Harvest, which has been fully acquired by Orange Sky Entertainment, naturally supports its own parent company's movies and arranges and schedules them efficiently.

In this regard, in the era of light and shadow in Southeast Asia, which does not have its own theater chain, it is indeed impossible to compete.

Wu Yuan was also mentally prepared for this.

He just wants to snipe "Red Cliff" in the mainland and Japanese markets. As long as he can hit the box office of "Red Cliff" in these two largest ticket warehouses, it is enough.

In other small markets, even if "Red Cliff" sells well, they can't make much money.

Now it seems that "Red Cliff", which is already destined to fail, is no longer Wu Yuan's biggest focus.

He was more focused on another thing now.

Light and shadow broadcast quickly!

Because he had been busy preparing for the release of "Gravity", post-release publicity work, global distribution and other matters, Wu Yuan really didn't have much time to pay attention to the affairs of another company under his control.

But now that the affairs of "Gravity" are almost settled, and the release results have basically been settled, he also has to deal with the affairs of Light and Shadow Express.

In more than two months, this software will be online!

"How about it? Have you bought the rights from TVB and Shaw Brothers?"

As soon as he arrived at the office floor of Guangying Kuaibo, Wu Yuan approached Wang Xin.

"It's all agreed." Wang Xin adjusted the frames of her glasses and said calmly: "TVB's Hong Kong dramas, Shaw Brothers movies, and Golden Harvest movies, including Emperor's, have all been purchased for online screening rights."

"They are all 15-year contracts. It's just that the rights to all Asia that you want, Director Wu, have not been negotiated. We only bought the exclusive broadcast rights in the mainland."

"A total of US$50 million was spent to buy the online screening rights for these companies' film and television works."

Fifteen years, 50 million US dollars, an average of 12.5 million US dollars per company, less than 1 million US dollars a year, this price is really not expensive.

"It's a pity that I didn't find it!" Wu Yuan sighed softly.

If you could spend US$50 million to buy the 15-year exclusive Asian network rights to these companies' film libraries, you would make a lot of money!

"Is it the exclusive broadcast rights?" Wu Yuan asked again.

Wang Xin nodded affirmatively: "Yes!"

"It's worth it!" Wu Yuan then praised with satisfaction: "Well done!"

Although things like exclusive online broadcast rights are really worthless now, all mainland video websites are using pirated resources, and no one respects the genuine ones.

Maybe it’s because the domestic piracy industry has been rampant for almost 20 years without any changes, so the film and television companies in Hong Kong really have no idea about the so-called exclusive online broadcast rights.

Just think about it.

Since the 1990s, the mainland has been producing a large number of pirated discs of Hong Kong movies. A large number of classic Hong Kong films have been made into low-cost pirated discs and sold everywhere across the country.

There are also albums by Hong Kong and Taiwan singers that are all pirated in the mainland.

Even from the 1990s to the beginning of the new millennium, those Hong Kong and Taiwan singers could easily sell one or two million records, but most of these were contributed by Hong Kong, Taiwan and Southeast Asia, and there were really not many genuine ones in the mainland.

If pirated discs could be counted, millions of copies would be sold in mainland China immediately.

Therefore, in the eyes of most Hong Kong and Taiwan entertainment companies, the mainland's genuine market is completely hopeless.

This has been the case for the past 20 years. I want to put an end to piracy within a few years and let everyone support the genuine version. Is this possible?

Especially after the development of the Internet industry, various pirated movie resources and pirated music resources are flying all over the Internet, and when they are shared and downloaded for free, the genuine industry has been hit again.

Under such circumstances, even the most optimistic Emperor believes that there will still be no genuine market space in the mainland for at least ten years.

Since there is no market, if someone is willing to spend real money to buy the so-called "exclusive network broadcast rights", then of course they can sell it if they can.

Even Chengtian Entertainment, which was at odds with the Light and Shadow Era, did not refuse this good thing of free money and asked Jiahe to sell all its film library resources to Light and Shadow Express.

More than 10 million US dollars!

This is not a small sum of money!

Of course, the exclusive online broadcast rights are limited to the mainland. Big companies such as TVB and Emperor are not stupid. The protection of genuine copyrights in other parts of Asia is still very good. On the Internet in other Asian countries and regions, pirated resources are not so rampant. .

Just because they can sell the exclusive online broadcasting rights in the Mainland at a low price does not mean that they will also sell the exclusive broadcasting rights in the entire Asia at a low price.

Wu Yuan's desire to pick up the leak was finally shattered.

"But it's enough to have exclusive broadcast rights in the mainland." Wu Yuan thought happily.

Even if he ultimately fails to push for an early clean-up of the mainland's Internet, crackdown on piracy, and standardize video platforms, the domestic online video business will be on the road to genuine products by 2014 at best.

By that time, the exclusive online broadcast copyrights of these Hong Kong dramas and films in his hands will be very valuable. Whether he broadcasts it himself to attract users, or distributes it to other online platforms and charges a distribution fee, that is all. A sure profit!

"Mr. Wang, I heard that the final online version of Light and Shadow Quickcast has been completed?"

"Come on, show me."

Wu Yuan pulled Wang Xin with a smile and walked to a computer room in the company.

Wang Xin found a computer and sat down, and opened the [Light and Shadow Quick Broadcast] that had been downloaded in advance on every computer in the company.

Looking at the familiar black and red software logo, Wu Yuan showed a pleased smile.

Kuaibo still appears!

However, the Kuaibo made under his impetus this time is similar to the Kuaibo in memory, that is, the appearance is similar, but the inside has been changed beyond recognition.

As Wang Xin double-clicked the software logo, a software occupying half of the screen immediately popped up.

A simple and refreshing waterfall-style homepage quickly caught Wu Yuan's eyes.

I saw that at the top of the premiere was a horizontal recommendation space, where four horizontal posters could be inserted at the same time. Wang Xin pointed to this position and said: "This is the reserved recommendation space on the homepage. When the software is launched, If we want to recommend any movie or TV series, we can insert the poster into this position."

"All users can see scrolling poster recommendations as long as they open the software with one click, and the exposure effect is very good."

Below this, there are other recommended positions, divided into two large blocks according to movies and TV series, and the two large blocks are further subdivided according to different themes.

"Love, costume, suspense, city, family, comedy, martial arts, military, youth..."

Different themes are classified separately, and there are 4 recommendation slots under each theme, where posters and specific introductions of 4 film and television dramas can be placed.

At the bottom of this main page, which takes up two-thirds of the page, there are four options: "Personal Center, Film Library, My Favorites, and Hot Discussions".

Wang Xin continued: "The personal center is where users log in to their accounts, modify their personal information and search for movie viewing records."

"The film library will include all the company's copyrighted films and TV series based on subject matter, year of release, and country of release, and provide a search function."

"What I like is the collection bar. Users can collect the movies and TV series they like to watch so that they can watch them directly next time."

"The hot discussion is based on your suggestion, Director Wu, to create a small forum within the software. All users can post and speak on this forum, and different partitions can be opened according to different movies and TV series."

"Your suggestion is very good. I have been worrying about how to improve user stickiness for a software that can only watch videos."

"Once this "hot discussion" function is launched, users can not only watch movies and TV series in our software, but also exchange movies and TV series with netizens from all over the world, share their favorite dramas, discuss the acting skills of actors, etc. .”

“This suddenly gives our video playback platform a social attribute!”

"Director Wu, your idea is great!"

Faced with Wang Xin's praise, Wu Yuan smiled implicitly.

As a latecomer, anyone who has surfed the Internet for a long time knows that any online platform must have its own social attributes if it wants to have user loyalty and stickiness.

Short video platforms like Douyin need to have a friend system so that you can chat within the app.

Almost all long video platforms have their own in-software forums, and their comment systems are very complete.

Where is this?

Wu Yuan still has a big trick that can really increase the stickiness of software users, but it’s useless!

"How is the real-time barrage system I asked you to make?" Wu Yuan asked expectantly.

"Already testing!"

Yes, the ultimate move prepared by Wu Yuan is the real-time barrage system!

When it comes to how video websites can increase user stickiness, what can compare to the barrage system?

With the function of posting barrages in real time, users can instantly become more interactive when watching videos!

Watching videos immediately changed from just watching them to one where you can watch and complain at the same time, or even watch other viewers complaining at the same time. You can get real-time feedback on every move you make!

All of a sudden, the human fear of "aloneness" was diluted.

Watching videos alone is no longer a lonely thing, but full of fun. You can also watch it with netizens from all over the world, complain together, and laugh together!

The real-time barrage function is really crucial.

The technical difficulty of this thing is not high, but the effect is very good. How could Wu Yuan let it go! (End of chapter)