Chapter 76 Earthquake in the Advertising World!!
My dear, yesterday it was too spicy, a little on fire, you go buy me a bottle of herbal tea.
In front of a convenience store, a girl in a short skirt said to her boyfriend next to her.
“Then you wait here.”
The boyfriend answered and quickly ran into the convenience store.
“Boss, bring me a bottle of herbal tea, no, two.”
The man looked at his phone and said.
The convenience store owner casually took two bottles of Wang Laofu’s herbal tea and handed them over. The man looked at it and asked, “Did you add more herbal tea?” ”
Just now swiping his mobile phone, he saw that the sky-high advertising space was actually an advertisement for herbal tea called Jiaduodian, out of curiosity, he planned to buy two bottles to taste.
“Yes and yes.”
The boss replied repeatedly, he only bought the goods yesterday, but he didn’t expect someone to buy them today.
The man hurriedly scanned the code to pay, and then picked up two cans of herbal tea, he looked at the red can packaging on it, I don’t know if it was because of the advertising slogan “herbal tea is recognized for red cans”, he actually felt that the red can of herbal tea is indeed more fragrant than Wang Laofu’s gold pot – a little better.
However, he didn’t think much about it, but directly handed the herbal tea to his girlfriend’s hand: “Oh, the herbal tea you want.” ”
When the woman took the herbal tea, she saw that it was not Wang Laofu who she was familiar with, and couldn’t help but be stunned for a while: “Why is it not Wang Laofu?” ”
“This is the herbal tea advertised in the sky-high advertising space a few days ago, it said that the royal court recipe used more than a hundred years ago, clear the heat, reduce the noise and remove heat The effect is very good, I will buy it and try it.”
The man said.
The woman who originally wanted her boyfriend to change to Wang Laofu herbal tea was suddenly stunned, and she also knew about the sky-high advertising space.
At that time, she also paid attention to the follow-up of this matter, but because she was too busy for a few days, she did not continue to pay attention, but now her boyfriend said that it was this herbal tea that was advertised in the sky-high advertising space?
Turning the herbal tea jar again, looking at the three words on the sky-high advertising space a few days ago, the woman immediately knew that she couldn’t be wrong.
It also instantly dispelled the idea of asking her boyfriend to replace herbal tea with Wang Laofu, and she was also curious whether an herbal tea that was willing to spend a hundred million yuan to advertise was delicious.
Not to mention, the advertisement also advertised that it was made using a royal recipe that was used more than a hundred years ago.
This time, she was even more looking forward to it.
“Taste?”
She looked up at her boyfriend.
“Definitely try it, after all, this is the royal recipe, it sounds quite high-grade, if it is delicious, let’s drink this in the future!”
The man said.
That’s the essence of marketing.
Let consumers gain a sense of superiority in consumption.
This sense of superiority can be that you make him feel that he has taken advantage, or that you make him mentally satisfied, or that you make him feel that he uses his own products, and there is an unusual confidence….
Only if consumers get a sense of superiority in consumption, then they will choose your products.
And the publicity of using the royal formula more than a hundred years ago is a good gimmick.
Unscrewing the pull ring, the woman took the first sip. Moment.
Her expression froze.
Seeing that his girlfriend’s expression was a little wrong, the man immediately raised his eyebrows: “Is it hard to drink?” ”
“It’s not.”
The woman shook her head, “It’s so delicious!” This taste is much better than Wang Laofu’s herbal tea! ”
The woman said.
Seeing her with such an exaggerated expression, the man couldn’t help frowning, is it so delicious?
Then he took a sip as well.
When the iced herbal tea soaked his taste buds along his lips and teeth, and then flowed into his throat, the man’s originally suspicious frown instantly stretched, revealing the same exaggerated expression as his girlfriend: “The taste of this herbal tea is also too good, right?” ”
You know, because of the solubility, the sweetness of herbal tea at room temperature is not the same as the sweetness of herbal tea after ice.
After icing, the solubility of the liquid decreases, and the sweetness increases.
After Wang Laofu’s herbal tea is chilled, it is obviously a little sweet, but adding more will not have such a feeling.
Moreover, with more herbal tea, the taste of Chinese medicine is obviously a little lighter. Time.
The two looked up directly and drank in one gulp.
“It seems that the taste we have improved is still very good.”
In the distance, Jiang Chen, who was in the Jinlian car, saw this scene and couldn’t help but breathe a sigh of relief.
Before he was still worried about whether people in this world would taste different from consumers in his previous life, resulting in more than a little more not being accepted by the market.
But now it seems. The taste is no problem.
Stinky brother, sister is also a little hot, as if on fire. Jin Lian, who was sitting on the side, came over and said.
“Are you on fire? Don’t think I just stared out the window and didn’t notice you turned off the air conditioner! ”
Jiang Chen rolled his eyes, and then turned on the air conditioner in the car.
Jin Lian, who was punctured by a small movement, suddenly snorted: “I don’t understand the style.” ”
Don’t understand the style?
Jiang Chen sneered in his heart, it is not scary to understand the style, the terrible thing is that he will not undo the buttons, when the time comes, brother will let you see what is called one-handed unbuttoning.
What is real technology.
“You also go buy a bottle for your sister and add more.”
It seems that he is not dead, Jin Lian supported the armrest of the car’s central control, and moved closer to Jiang Chen.
The cold wind of the air conditioner, with a faint aroma, drilled directly into Jiang Chen’s heart. What a leprechaun.
Quietly, you know how to pluck a man’s heartstrings.
Jiang Chen sighed a little, but after all, he is an experienced fish farmer and knows how to raise fish obediently.
“Doesn’t the company have it? If you don’t drink it for free, do you have to go outside and buy it? ”
He said directly and ruthlessly.
Jin Lian was directly defeated.
Having been rejected one after another, she now seriously doubts whether Jiang Chen really pretended to be a fool and deliberately rejected herself, or whether she really didn’t understand her own meaning and was a straight man of steel.
But according to Jiang Chen’s previous driving speed, even my sable cicada on the waist can play out, it should not be a straight man of steel.
“This guy just deliberately rejected me.”
“It’s so angry!”
“I’m so proactive, I even pretend to be confused.”
“Do you really want me to have a direct showdown?”
“This makes me a girl, how can I open my mouth!”
Although Jin Lian is mature, it is open.
But if she really wanted to completely show her heart to a man, she couldn’t pull her face down.
But simply rely on hints to let Jiang Chen take the initiative to speak. This bastard pretended to be confused again.
This made her angry.
“Let’s go, go somewhere else.”
Noticing the subtle change in Jin Lian’s expression, Jiang Chen couldn’t help but smile, very satisfied with the other party’s reaction.
It is estimated that it will not be long.
Jin Lian was about to be unable to hold the shelf, and without him opening the floodgate, he would jump the carp into the dragon gate and jump into his fish pond.
Thinking of this, Jiang Chen said without the slightest hurry: “Let’s go, go to other places and take a look!” ”
Mordor. A supermarket.
A young man, who was picking out drinks, had asked a few friends to grill on the roof in the evening, so he planned to buy some herbal tea to lower the fire.
Originally, his purpose was very clear, just prepare to buy a dozen Wang Laofu. But right then.
A series of messages suddenly rang in the prestige group of mobile phones.
“Crouch!”
“Brothers, I know what the hell is Gadot?”
“What the hell?”
“It turned out to be an herbal tea.”
“Herbal tea? Really fake? ”
“Of course it’s true, the sky-high advertising space is an advertisement for adding more herbal tea.”
I go, this herbal tea is awesome, I actually spent 100 million to rent an advertising space for advertising?
Someone in the group marveled.
At this time, they didn’t know that this was a hype arranged by Jiang Chen, just because the merchant who added more herbal tea was stupid and had more money.
“There is money and hair, the key is whether herbal tea is good or not, it is not delicious, and it is useless to advertise no matter how loud it is.”
“It should be okay, I saw that the advertisement said that it was a royal formula.”
“Do you believe in advertising?”
“What if it’s true?”
“Didn’t Li Hao go to buy drinks? Let him bring back a few bottles! ”
Just when everyone was arguing, someone in the group said, hurry up @Li Hao.
Li Hao looked at the chat messages in the group.
He glanced at the extra herbal tea on the side, and then silently put back the Wang Laofu he was holding.
Jiangcheng.
“Boss, did you add more herbal tea?”
A young man walked into the convenience store and asked.
“Yes, yes, yes!”
Hearing that someone was buying herbal tea, the boss hurriedly said. But after speaking, he reacted.
“Wait, what herbal tea do you say, add more herbal tea?”
“Yes, is there?”
“Not really.”
This herbal tea, the owner has never heard of it, and no one has come to shop it.
“Do you want Wang Laofu’s herbal tea?”
The boss asked.
No, I just want to try more than that, you don’t have it, I’ll go somewhere else and take a look!
The man said and left directly. Seeing this, the boss didn’t say anything.
But after the man left, many young people walked in and asked if he had added more herbal tea, he suddenly realized that something was wrong.
If a person asks if there is a brand of herbal tea, it may be a matter of personal preference.
If many people ask if there is this brand of herbal tea. That means this is a market demand.
Time.
The boss quickly took out his mobile phone and searched the Internet for more points.
When he saw that this herbal tea was advertised in a sky-high advertising space that was very popular some time ago.
He suddenly realized something.
This brand of herbal tea may be on fire!
In addition, he himself opened a convenience store, which is very good for drinks and shops. Generally, the general agent of a region wins the agency power, and then the province is delegating the agency power to the city.
The city is devolving agency to districts and counties.
Districts and counties, and then let the distributors go to run the merchants to store goods.
And if he has no one to shop here, it means that Jiangcheng’s Jiaduobao has no one to represent.
Time.
He felt his chance had come.
Thinking of this, he turned his head to look at the mother-in-law who was playing mahjong in the store, and roared: “You show me the store these days, I want to go out!” ”
“What are you going to do?”
I’m going to Guangdong… Save a trip. What are you doing in Guangdong Province? Something.
After speaking, the convenience store owner directly killed Yue… Province. Not only that.
Many people have a unique vision, and they also realize that Jiaduo is likely to tear the mouth of the herbal tea market in one fell swoop, and they have taken a flight to Guangdong… Province, hoping to win the regional agency right to add more points.
And away from Guangdong… Near the province, when Jiang Chen and Jin Lian were still wandering around the streets of Yangcheng, they had already appeared in Jiaduo Dian Beverage Co., Ltd.
When the two returned to the company and saw that the company’s reception room was full of men and women who wanted to win the agency right to add more, Jin Lian was completely confused.
In the past, the marketing department of their Jin’s herbal tea took the initiative to open up the market, went to all parts of the country to find gold sales, gave agency rights, and no one was a bird.
But now.
On the first day of the company’s product launch, someone took the initiative to come to the company to seek cooperation, which she never expected.
Time.
She looked at everyone as if in a dream, and then looked at Jiang Chen, sure enough, there is a difference between anyone, the same thing, different people do it, there will be different effects.
This is the best proof of this.
However, Jiang Chen, as if he had expected this scene a long time ago, did not show any emotion, and his face always remained ancient and waveless, so that people could not see anything.
“Do you all want to take agency?”
Looking at these people, without waiting for them to speak first, Jiang Chen asked directly.
“Yes, yes, we just want to come and get the agency.”
“President Jiang, I am Wu Linhai from Quan Province.”
“President Jiang, I am Yamutso from Western Province.”
Everyone introduced me every word, hoping to leave a good impression on Jiang Chen.
If it was Jin Lian, facing such a scene, he would definitely be a little busy, but Jiang Chen said with ease: “It’s late today, if we talk about things, we may not have enough time.” ”
And you are not far away to come here, you must also be tired, I asked the company staff to arrange a hotel for everyone, everyone rest for a night, let’s talk tomorrow!
There is only one purpose for this, and that is to wait for people.
There must be people who want to take agency rights on the road, and the more people, the higher the possibility of premium, the more beneficial it is to Jiang Chen.
Moreover, his words were polite and modest, watertight, and completely considered for everyone.
Time.
These people from all over the country who come to take the agency are embarrassed to say anything. The originally noisy scene instantly quieted down.
Jin Lian couldn’t help but cast an admiring glance towards Chen.
This face, if she handles it, it is estimated that it will not be better than Jiang Chen’s handling.
On the other hand, while they entertained dealers, there was also a big earthquake in the advertising world.
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