Live broadcast to make money, ten dollars to build a money empire

Chapter 74 Top Marketing Master!!

“Not bad, not bad, I didn’t expect that in just two days, I was on the meager hot search and on TV!”

It seems that things are going even smoother than I expected! The other side.

Firm.

Jiang Chen was in his office, looking at the reports on sky-high advertising space on major platforms, and the whole person’s smiling mouth couldn’t close.

Originally according to his expectations.

The sky-high advertising space may take five days to fully ferment, but now, it is three days earlier than he expected.

“But it also speeds up my marketing a lot. Jiang Chen smiled. ”

Renting three advertising spaces and then posting sky-high prices was just the first step in his entire marketing plan.

Now the first step works really well. It’s time for the second step.

Thinking of this, Jiang Chen was ready to call Jin Lian to promote the second step of the plan, but who knew that at this moment, the door of the office was pushed open.

Jin Lian didn’t even knock on the door, and hurriedly broke in.

“Oh my God, my big boss, when is this, you are still playing with mobile phones in the office, and the colleagues in the marketing department are crazy!”

“You’re not going to see it either?”

Seeing Jiang Chen leisurely playing with his mobile phone, Jin Lian couldn’t help but complain.

Jiang Chen didn’t care, but asked, “Why are the colleagues in the marketing department going crazy?” ”

“Not because of you yet.”

Jin Lian rolled his eyes, “You delay the promotion and marketing of the publicized product, colleagues in the marketing department, none of them can sit still!” ”

“Didn’t I tell them that I would handle the advertising and marketing thing without their intervention?”

Jiang Chen said.

Jin Lian’s eyes suddenly became more resentful.

Regarding the company’s marketing promotion, although Jiang Chen said it, he would deal with it but a few days passed.

Jiang Chen didn’t make any moves except for renting three advertising spaces and posting a sky-high rent.

Today, the company’s production capacity has almost doubled, and the backlog of beverage inventory in the warehouse is piling up.

Marketing promotion here but no movement.

Not to mention a colleague in the marketing department, even she is in a hurry here.

“You said you would solve the company’s marketing promotion business, but you acted!”

Looking at Jiang Chen, who was sitting in his seat leisurely playing with his mobile phone, Jin Lian said, “If this continues, the company will be panicked!” ”

“Actually, I’m already in action!”

Jiang Chen, who was sitting firmly on the Diaoyutai platform, couldn’t help but sigh when he heard that the employees of the marketing department were arguing.

Until now, I can’t see the real purpose of my sky-high rental information. It seems that this group of marketers recruited by the subsidiary has limited ability!

“It’s already in action.”

Where?

“How did I not know?”

Jin Lian said with a blank face. Jiang Chen directly gave her a roll of his eyes!

“The three sky-high advertising spaces that stop the rental information are my actions” What? ”

“Those three sky-high advertising slots are your actions?”

Jin Lian was directly stunned.

Then he shook his head: “Stinky brother, at this time, don’t make fun of your sister!”

“Rent three advertising spaces, and then type out the information of sky-high rent, what kind of marketing promotion is this!”

Jiang Chen glanced at her: “Do you know why your Jin’s herbal tea can’t be sold to Wang Laofu?”

“Why?”

“Because you can’t market, you don’t know how to establish an image for your brand and how to promote the brand.”

Jiang Chen said unceremoniously.

Jin Lian couldn’t help pouting: “That’s because I have no money, and if I have money, I will also follow the example of Wang Laofu, bombarding everywhere, sponsoring programs, and placing advertisements.~!” ”

“Huh!”

Jiang Chen chuckled again.

“Stinky brother, what are you laughing at!”

Jin Lian felt the helplessness and a little contempt in Jiang Chen’s whisper, and couldn’t help but step on his foot, revealing a look of resentment.

I have to say that this woman, whether she is laughing, coquettish, or angry, is full of styles.

However, at this time, Jiang Chen was not in the mood to appreciate Jin Lian’s various styles, and at this time, he just wanted to give this woman a marketing lesson.

“I laugh at you don’t know anything about marketing!”

Jiang Chen changed his previous joking tone and said with a serious face: “Low-level marketing relies on heat, this way, low cost, quick effect, but extremely short and extremely obvious, once the heat passes, the attention is low, there is no effect!” ”

This is also why in the previous life, many business Internet celebrities would give the popularity of hot current affairs, which is the reason.

You can gain attention in a short time at almost no cost.

“And the intermediate marketing, completely relying on money, purely through a large amount of money bombardment, advertising, in order to achieve brand and product market awareness.”

In the past life, it relied on this way to place a large number of advertisements and subsidize users to attract traffic.

Including Wang Laofu in this life, the same way was adopted. This way is completely based on money.

“Advanced marketing, on the other hand, relies on creativity, they only need a small amount of capital investment, with highly creative marketing advertising, they can deeply penetrate the product into the hearts of the people, and at the same time greatly establish the company’s brand image.”

This kind of case abounds in past lives, and just a creative advertisement can root a product in people’s hearts.

For example, De. beers said: “A diamond lasts forever, a diamond lasts forever.” ”

As soon as this sentence came out.

In addition to the funding investment publicity. It’s been almost a hundred years now.

This slogan is still deeply rooted in people’s hearts, and it has made diamonds a must-have for marriage.

This is the example of advanced marketing.

“So what does top marketing look like?”

Jin Lian also saw that Jiang Chen was deliberately teaching himself, and quickly asked.

Jiang Chen smiled: “Top marketing, relying on it, is purely operation.” ”

“Spend very little money, or even no money, you can simply rely on operation to make a product deeply rooted in the hearts of the people.”

Spend very little money, or even don’t spend money, can simply rely on operation to make a product deeply rooted in people’s hearts?

After listening to what Jiang Chen said.

Jin Lian couldn’t help but be stunned for a moment, and then asked: “Then what rank do you say you are in?” ”

“Of course it’s a top marketing master!”

Jiang Chen said unceremoniously.

“Top marketing guru?”

Jin Lian opened her mouth again, she didn’t expect Jiang Chen to open her mouth and say that she was a top marketing master.

How confident this is!

“Smelly brother, you shouldn’t be bragging to your sister, right?”

“Bragging?”

Jiang Chen smiled and did not explain anything, but asked rhetorically: “Do you know why I rented three advertising spaces in the most prosperous areas of Yangcheng, Magic Capital, and Imperial Capital, but did not directly reward our company’s advertisements, but wanted to publish sky-high rental information?” ”

“I don’t know!”

Jin Lian shook his head.

She has always had doubts about Jiang Chen’s approach, and she can’t understand the significance of Jiang Chen renting advertising space and not subletting it out at a high price!

Even the rest of the company’s employees are puzzled.

Jiang Chen continued: “To ask you, if you advertise directly in the three advertising spaces, what do you think of our advertising effect?” ”

“Let’s just say so-so.”

Jin Lian thought about it and said.

Jiang Chen couldn’t help but nodded: “That’s right, offline advertising, can only be said to be the effect is average, because of the regional relationship, this leads to the advertising we play can only be seen in Yangcheng, the magic capital, the imperial capital three places, even if people live in these three cities, it is impossible for all people to pay attention to our advertising, so the significance of advertising is not great!” ”

“But have you ever thought about it, if these three advertising spaces can break the geographical limitations and attract the attention of people from all over the country?”

Jiang Chen asked rhetorically, and Jin Lian, who was originally still dazed, instantly changed his face, and his entire body straightened.

This is Hou Jinlian, even if he is stupid and does not understand marketing, he was reminded by Jiang Chen’s words, and he reacted instantly.

“You mean to say that you deliberately put up the information of sky-high advertising space to attract the attention of the whole country?”

Jin Lian opened his mouth wide and asked with a shocked face.

“Hmm!”

Jiang Chen nodded. Follow his marketing plan.

The first step is to rent advertising spaces in three prosperous areas.

The second step is to use these three advertising spaces to advertise sky-high rent, create an absolute gimmick, and create social hot spots.

Let the netizens across the country, or those who do not use the Internet, all know about this advertising space.

Let the advertising space break through the regionality and get enough attention online and offline.

Step three.

It is to put your own company’s advertisements on it.

At this time, everyone is holding these three advertising spaces, and once someone places an advertisement on it, the sensation caused must be huge.

So it goes.

The amount of attention to the advertisement, the advertising effect, came out in an instant.

This is directly compared to a lot of money, advertising everywhere, sponsoring shows dozens of times better.

And on the side.

Seeing Jiang Chen nodding.

Jin Lian’s whole person only felt that his mind was booming, and the whole person was shocked and couldn’t speak.

She thought carefully about what Jiang Chen had just said.

Combined with the changes in online media in recent days since the sky-high advertising space happened.

I couldn’t help but take a deep breath directly.

Now.

In two days, on the Internet, major information platforms have reported sky-high advertising space on Weibo, and now it still occupies the top three of the hot search list, and the popularity remains high.

Not to mention shaking. Ki brushes it casually.

You can swipe the video with sky-high advertising space.

Not to mention, penguin, dryness, pitching, U-sucking, so write information portals.

The topic is even more hot.

Directly let those netizens on the Internet all pay attention to the matter of this sky-high advertising space.

Not only that.

There are also major local satellite TVs that have also reported this incident.

The matter of sky-high advertising space has become online and offline, and almost everyone knows it, plus the daily clock-in of those Internet celebrities, UP hosts, and anchors, and the popularity of following up this matter can be said to have reached an unprecedented peak.

She hadn’t realized what that meant before. But after Jiang Chen’s words, he suddenly realized. The three advertisements that Jiang Chen rented.

It has attracted unprecedented attention.

The advertising value of those three advertising spaces has broken through the regionality, far exceeding when Jiang Chen rented it.

Just imagine, how many eyes are staring at these three advertising slots at this time? Once your company’s advertising space is launched, how good will the ad be? Add more herbal tea.

In an instant, it will explode the entire network and become a hit. This moment.

Jin Lian finally understood why Jiang Chen said that he could guarantee to make Jiaduo herbal tea a hit!

It turns out that faith all comes from here.

【Genius! 】

“Smelly brother, you are simply a marketing genius!”

This moment.

Jin Lian could no longer hide the light in his eyes, and looked at Jiang Chen with adoration.

That’s when she thought of her colleagues in the company’s marketing department.

Because Jiang Chen took over the marketing promotion matter, but he was slow to take action, the colleagues in the marketing department in the past few days have privately said that their boss does not understand marketing, but now it seems.

Where is Jiang Chen who can’t market.

This is simply a master of marketing, a proper marketing master! On the contrary, those colleagues in the marketing department did not even see that Jiang Chen’s marketing plan had begun.

With this comparison, the gap came out in an instant.

If you let those colleagues in the marketing department know about your plan, it is estimated that they will all be ashamed of themselves!

Jin Lianxin said.

Then he looked at Jiang Chen: “Now the matter of sky-high advertising space has been hyped, and the attention is also very high. Can we directly advertise the company?”

“Don’t rush to put ads, come step by step!”

Jiang Chen smiled. There is no advertising space in the sky-high price, and the ad will be placed with more points.

And directly let people print three words and a punctuation mark on three advertising spaces.

Plus more points.

Plus a big question mark.

Other than that, there are no more text introductions or pictures.

Seeing this, Jin Lian couldn’t help but be stunned, at first she didn’t understand why Jiang Chen didn’t directly place advertisements, but simply printed three words, but the pupils that followed her contracted violently.