Let you make games, you directly shoot blockbusters?

"It's up! Sales are starting to increase!"

"Boss Song, come and see!"

Honghuang Studio, within the production team.

The employees gathered together, and there were excited voices one after another, mixed with disbelief.

"It's rare but strange. It was expected that sales would increase. How much has it increased?"

Lao Song came from a distance without any surprise.

Because he knows that due to the lessons learned from Penguin's "Ace Battlegrounds" the previous week, players have insufficient trust in the new gameplay of battle royale, and many are still waiting and watching.

So the sales this week are not too exaggerated, only 420,000 copies were sold.

This sales volume has exceeded the first week results of "Sekiro" and "Resident Evil", and has even reached a height that many games cannot reach.

But it didn't meet his expectations.

After all, we have made a phenomenal game like Daredevil that sold tens of millions of copies in the first week. Coupled with the hype during this period, the requirements are naturally higher.

And the results in the first week are crucial.

Not to mention reaching the record-breaking level of Big Dart, but at least it has to reach the level of annual exclusivity. Isn’t it a million-dollar bottom in the first week?

But now it has not even reached half of it, which is inevitably a bit disappointing.

As if seeing his disappointment, several old employees nearby started complaining:

"Boss Song, your vision is too high. Last year, there were only 27 models with sales of more than 1 million. It still took a year. We achieved it in more than a week and we are still not satisfied."

"Achieved it in more than a week?"

Old Song was stunned and suddenly realized: "You mean, the sales volume has exceeded one million now?!"

After that, he hurried to the computer.

Sure enough, we saw that the sales volume of "PlayerUnknown's Battlegrounds" has reached 1.03 million.

In other words, sales surged by 700,000 in one day!

hiss--

Old Song took a breath.

Despite what they say, this is already the second fastest growth rate under their prehistoric banner.

There is absolutely a chance to hit the final sales volume of tens of millions of copies!

It’s not weaker than Yusanjia’s annual exclusive!

According to past sales rules.

100,000 excellent.

500,000 fine products.

1 million masterpiece.

5 million masterpieces.

10 million phenomenon level.

Although there are differences, the measurement standards are different.

But no matter what, with such a rise in popularity, this game already has the potential to become a phenomenal game!

"Is this game so powerful?" Lao Song said in shock.

"That's not true. Ever since we found out that there are no cheats in our game, our sales have started to go downhill."

"Thanks to Penguin's vigorous promotion some time ago, which brought us a lot of traffic."

"The negative teaching materials set off Belonging."

The employees looked sad.

Sometimes when a game becomes popular, there are really many factors involved, and no one can tell what the final result will be.

Nowadays, the sales volume of "PlayerUnknown's Battlegrounds" has exceeded one million, and the growth rate has far exceeded expectations. It is fully qualified for long-term operation.

"Okay, very good. Let the online game team immediately increase investment in publicity and distribution, and we must not give other competing products a chance to overtake it!"

Lao Song knew very well that the cost of their game was not high, only 30 million in the early stage.

This is still a situation where Chen Lin requires image quality and optimization, as well as safety protection to be the best.

Even if new maps and gameplay are developed later, plus publicity and distribution expenses, it will not exceed 80 million.

A million sales in a week is equivalent to earning back the production cost.

Only a fool would leave such a profitable project alone.

soon.

An overwhelming number of advertisements appear on all major platform websites.

It even invested heavily to hold an offline competition of "PlayerUnknown's Battlegrounds", which was mainly based on a 4-person team competition.

All of a sudden.

Various gaming clubs set up teams to compete for the championship prize of up to 10 million.

This bonus pool was decided by Chen Lin.

Because he knows very well how huge the e-sports potential of this game is, and it is not an exaggeration to even start an entire e-sports live broadcast industry, so the first time must be big!

It’s not just about being big.

The bonus is even bigger!

When the news was announced and spread, the entire Internet was in an uproar.

"What the hell? 10 million bonus?"

"Even the second-place team has 5 million!"

"Hit me quickly to see if I'm dreaming."

"Honghuang's handwriting is too exaggerated!"

“Is the e-sports industry so profitable??”

"Participate! Must participate!"

"I'll contact a few friends to sign up right away!"

A bonus of tens of millions is absolutely unimaginable for ordinary people.

Even if the four-person team is divided equally, the total after tax deduction is nearly 2 million, which is already money that many people will never earn in their lifetime.

Exploded.

The whole gaming circle exploded.

It even became popular among the fans. A large group of netizens looked at the exaggerated bonus and screamed in shock.

They never thought that they could make money by playing games, and it would still be so much money.

even.

This is just the prize money for one event.

It won’t last more than a month!

This has also led to many people who have never played games to start asking about news about Prehistoric and "PlayerUnknown's Battlegrounds", wanting to test whether they have that talent.

This move.

It has undoubtedly attracted more new players to join the game and expanded the base of the gaming industry.

At the same time, the attention of the e-sports industry has also soared, becoming the hottest topic of discussion.

"What do you mean by Honghuang's move? With the bonus set so high, plus the cost of holding a large-scale competition, aren't you afraid of losing all your money?"

"This may not necessarily be the case. I heard that the sales of "PlayerUnknown's Battlegrounds" have increased again. Yesterday it just passed 1 million, and today it has exceeded 2 million. If this trend continues, 5 million will only be a matter of time."

"But even so, it won't be such a big move, right? Domestic e-sports has always been tepid."

The gaming industry has just flourished for just two years, and many manufacturers don't pay much attention to the e-sports industry derived from it, and only regard it as a channel to promote games.

Every time I did it, I basically couldn't make ends meet, and if I did it on a small scale, it would be ineffective.

Over time, it has become what it is now, and not many manufacturers are willing to do it.

However.

What they don't know is.

At this time, Honghuang Studio was already bombarded with calls from various companies.

At this time, Honghuang Studio was already bombarded with calls from various companies.

A large number of companies are eyeing the traffic popularity of Honghuang's competition and have called to discuss advertising franchises.

There are everything from outdoor survival supplies, toy dealers, pharmaceutical dealers, building materials, knives and kitchen utensils, cars... all kinds of things.

Several of them were even well-known domestic manufacturers, and were personally visited by Chen Lin and Lao Song.

Even Su Peng from Station B received a mission from the headquarters and called to discuss cooperation.

"Mr. Chen, for such a big event, please don't forget our station B. You must give us the broadcast rights no matter what. I can also help contact the venue."

This time, the headquarters gave Su Peng a death order. He must win the broadcast rights of this event. It would be better if he could get an exclusive broadcast.

certainly.

He also knew that Station B was not as good as Dousha in terms of live streaming.

So I don’t have high hopes for solo broadcasts.

"It just so happens that I also plan to broadcast live on multiple platforms. Let's send someone over to talk about it then. Remember to help me find a larger venue." Chen Lin said into the phone.

"Okay! I guarantee your satisfaction!"

Click——

Su Peng hung up the phone and got ready to go.

Chen Lin was busy from morning to night, negotiating hundreds of millions of dollars in advertising and franchise fees alone.

The most arrogant among them is a company called Siling Motors, which spent 30 million to win the position of the main franchisee, which instantly covered their bonus expenses.

Later, we also talked about the cooperation of implanting Sisubing Motors in the game, but the price could not be negotiated for the time being.

"Just trying to win advertising placement with millions of dollars would be a bit too underestimated for our game."

Looking at the representatives of various companies leaving in the elevator, Chen Lin smiled and did not feel regret at all.

Now that "PlayerUnknown's Battlegrounds" has just been launched, its reputation has not yet been fully revealed, so naturally no one is willing to pay a high price.

But it will be different in the future.

If you want to advertise, I'm not happy with it.

"Mr. Chen, the rules of the competition have been drawn up. Do you want to take a look?"

At this time, an employee from the planning department hurried over with a form.

"Has it been done?"

Chen Lin took the form and took a look at it.

Their competition this time is for the whole world, and it is also their first attempt to face foreign markets.

At that time, 32 teams will be determined through online qualifiers, and then enter the final offline knockout to determine the champion team.

The entire process, including the qualifiers, will last about half a month, which is considered a very long schedule.

Although the investment is relatively large.

But the rewards are also huge.

At least "PlayerUnknown's Battlegrounds"'s status among battle royale games will not be easily shaken by anyone!

It also breaks Penguin's dominance in shooting games.

"Well, you did a good job. Let's take it to Director Song and ask him to ask someone to organize the event."

"receive."

After the employee finished speaking, he hurriedly left and went to the Liming team to find Lao Song.

Now that the operation is under the control of Lao Song, Chen Lin can rest assured that it is left to him to arrange things.

As for Lao Li, he is mainly responsible for the production. If he is asked to do it, I don’t know what it will look like in the end.

Finish explaining everything.

Chen Lin turned around and left to deal with other matters.

...

In a blink of an eye.

A week passed.

Just as the qualifiers for the "PlayerUnknown's Battlegrounds" global competition are in full swing.

The extremely lively Internet has begun to flood with news about new battle royale games.

Seeing the success of Honghuang, many manufacturers have come up with the idea of ​​​​this new gameplay and are preparing to develop their own battle royale games.

Some people even used this as inspiration to add similar gameplay to their own games in operation, setting off a battle royale trend.

"I really didn't expect that Honghuang won in the end. Penguin lost such a large shooting game market. It is estimated that the MMORPG project will be postponed."

At Changyou headquarters, a group of senior executives gathered in the conference room to discuss this important matter.

As the leading representatives of Xianxia MMO, they naturally knew that Penguin had plans to get involved in this category, and they were prepared for the impact.

But who would have thought.

The emergence of Honghuang broke Penguin's undefeated myth in the online game industry, and also tore out the FPS market that Penguin valued most.

Although it won't break the penguin's muscles.

But it was enough to slow down their expansion.

Speaking of which, manufacturers like them really have to thank Honghuang.

"Penguins are powerful, so it would be best if someone could restrain them, but I heard that Yaoguang Studio under their subsidiary is developing a martial arts game, so don't be careless."

"Yaoguang Studio? Isn't that the company that Penguin just acquired?"

"That's right, their martial arts game has been in development for several years, and now that there is another injection of funds, I'm afraid it won't last long."

Anyone who knows the game industry knows it.

In order to seize the market in the past two years, Penguin has acquired a large number of game studios, as well as the IP of projects that those studios are developing.

Coupled with the games that are represented from abroad from time to time, even those old game manufacturers have to avoid three points.

There are only a few companies with strong foundations that can compete with it.

"Therefore, we can't just rely on Honghuang to exert its strength. We must make two-handed preparations and develop a brand new MMO."

"To put it bluntly, the gameplay has basically been fully explored in the past few years, and it is not easy to innovate."

"Indeed, these types of games now mainly follow the gameplay of Legendary and Journey, and there hasn't been a major change in a long time."

MMORPG (massively multiplayer online role-playing).

It can almost be regarded as something of the same era as FPS.

Even the most popular CF today is imported from abroad.

Although the domestic development level has caught up, it is still very difficult to innovate on the original basis.

It's not just about money.

It's a matter of mind and vision.

Can't think of what you can do?

And even if they think of it, no one dares to try it easily.

After all, it is impossible to determine the market reaction. Who will bear the loss?

No one dares to be a trailblazer!

This is the dilemma facing the domestic game industry today, and it is also the root cause of the continuous introduction of foreign games.

Most manufacturers are still more willing to stand behind their predecessors and imitate, so that at least they can guarantee that there will be no mistakes.

But right now.

Penguin is pressing harder and harder, and there are more and more competitors.

Even if they don't want to, they have to start to work around.