Reborn on top of football
Chapter 686 The Approach of the Two Giants (2)
Li Jun had no expression on his face, and his mind was spinning quickly: Why can't I even understand Chinese?
"What about our principles?" Wang Ai asked.
"There is no problem in principle." Schlappner showed his simple and honest smile: "It is also the first time that I help a star of your level do things. If you didn't insist, I would have difficulty saying it."
Leonie frowned and thought deeply, Wang Ai smiled calmly, Li Jue's eyes sparkled, Shilapuna looked sad, Li Jun... looked left and right: No one can explain to me?
Li Jue saw that Li Jun was interesting, so he asked Wang Ai, "Can I tell you?"
Wang Ai nodded, and picked up a bunch of grapes to share with Leoni. Li Jue was about to speak when footsteps came from outside. Dad Yan Zhu hugged the child: "Are you hungry?"
Li Jue got up to look at it, and waved his hand: "Pull it up, go clean it up."
Yan Zhu turned around and left, Li Jue sat down and said calmly: "Our principle is very simple, whoever gets what belongs to him. Unlike ordinary players, the transfer of star players is usually only a part of the competitive value, and more importantly, the commercial value You can see it as a merger of two companies, um, a temporary merger."
Li Jun asked unexpectedly: "Is it so complicated?"
"Of course." Li Jue nodded seriously: "Bayern Club earned 1 million U.S. dollars last year. My boss, and of course your boss, earned 1.5 million U.S. dollars, which may increase to 3 million U.S. dollars this year. How can the two parties come together? Without considering their respective incomes?”
Li Jun opened his eyes wide, and although he was not very big, he showed the shock of the protagonist in his eyes: "If you say this, Wang Er can earn more money than Bayern?"
Li Jue and Leoni looked at Wang Ai together: Wang Er?
Wang Ai unhappily peeled a grape from Sereoni's mouth, and glared at Li Jun viciously. Li Jun knew that he had made a slip of the tongue, and hurriedly said: "I always thought that the relationship between the star's part-time job and the boss came to the club."
Li Jue shrugged his shoulders: "Under normal circumstances, our boss was the same at the beginning, but not now. He is a living legend recognized by the whole of Asia. He has a fairly solid market base, whether he goes to a wealthy family or Going to ordinary teams, brands that need the support of top stars in Asia will not be left behind. So although he seems to be a wage earner when he goes to the club, he is actually a partner. His income does not depend on the club's tickets, broadcasting or even the club itself. The advertisements he gets, but relying on himself, what the club provides is just a platform."
Li Jun frowned: "You mean, Wang Er's advertising revenue belongs to himself, Bayern's advertising revenue belongs to Bayern, and the two sides clearly divide it. Then, why does Bayern want him? I remember hearing Sister Huang say However, the first year of coming to Inter Milan brought tens of millions of income growth to Inter Milan?"
"At that time, they were high-level workers. Chelsea was not a wealthy family, but Inter Milan was." Schlapner took over the conversation: "Dr. The five-time champion, the six-time champion, and the World Cup champion have already eaten up this part of the market. In addition to Inter Milan’s own problems, he has to go to a new giant to exchange markets with the other side. For example, Bayern’s world market, Dr. Wang joined After that, they will get part of it, and Bayern will get China and Asia, a market that Bayern didn't care about in the past."
Li Jun got a headache when he heard it, but he also knew that this was something Wang Ai's assistant must understand. Several people specially called him to talk about it, just to help him make up lessons.
After a long time, Li Juncai said: "But according to the initial cooperation model formed by Inter Milan, Bayern should not want all the increased revenue after Dr. Wang joined to enter Dr. Wang's pocket through various means, and there is no growth for themselves."
"Of course." Schlappner nodded: "No one is afraid of a lot of money, so the cooperation terms proposed by Bayern at first were very greedy, such as 50% of the portrait rights, haha."
Several people in the back hall laughed together, and Li Jun frowned: "It seems that this is the general pattern, right?"
"That's why there is a huge gap in salary." Li Jue said again: "The former star players, such as Beckham, are the most typical. Why did he reject Real Madrid's one-year contract extension of tens of millions of euros and go to the Los Angeles Galaxy to accept 300 million? The annual salary? Because the two parties have different sharing agreements. He is 50% in Real Madrid, and Real Madrid distributes some of his income to him, so he has an annual salary of tens of millions. In Los Angeles Galaxy, although the annual salary is only 300 million, it belongs to him. Personal advertising revenue, the club does not share. So, he actually earns more."
Schlapner said with emotion: "When I was young, the players were really workers. Only very few players, such as Michel Platini and Cruyff, could barely be considered senior workers. They often asked for leave to take part in some activities. , and then reach an agreement or communicate with the club through various methods. But in modern football, especially the promotion of live TV broadcasts, the influence of stars has been greatly enhanced, and the right to speak has also been greatly enhanced. The Beckham mentioned by Xiao Li just now Dr. Wang is an example. If he stayed in Real Madrid, his status would have been close to that of a partner. But at that time, he was already old and far from what Dr. Wang is now. There has never been a star like Dr. Wang in world football. , A star with a huge market that can be carried almost anywhere. So his appearance is enough to change the rules of cooperation between stars and clubs, at least for him.”
Li Jun rolled his eyes: "Workers, you get paid for your hard work and accept exploitation. Partners share interests, and each divides them according to their strength. If it is a temporary cooperation, not only should each of them retain their original customers, but also strive to maximize their interests. Increase their respective incomes. So, what can Dr. Wang and Bayern each provide?"
"Bayern provides platforms, one is the exposure platform of the giants themselves, and the other is the Champions League qualification platform. Dr. Wang provides Bayern to expand its influence in China and Asia, increase the sales of jersey souvenirs and broadcast fees, as well as his competitive ability." Shi La Puna replied: "So, what we want is the status of a partner, not the status of a worker. Only when Bayern accepts this, we will continue to talk about it, and we will talk about specific Asia, China, and Asia. There is the issue of advertising in the market, and of course the issue of salary. Today, we will no longer accept the model of dividing tens of millions of personal advertising revenue into clubs. If Bayern does not accept this condition, we can change to other clubs.”
Li Jun took a deep breath and looked at Wang Ai: "Are you like this now?"
Wang Ai casually dumped a pile of grape skins in his palm, and said concisely: "Any terms of cooperation are the product of the comparison of the strengths of the two parties."
"What about our principles?" Wang Ai asked.
"There is no problem in principle." Schlappner showed his simple and honest smile: "It is also the first time that I help a star of your level do things. If you didn't insist, I would have difficulty saying it."
Leonie frowned and thought deeply, Wang Ai smiled calmly, Li Jue's eyes sparkled, Shilapuna looked sad, Li Jun... looked left and right: No one can explain to me?
Li Jue saw that Li Jun was interesting, so he asked Wang Ai, "Can I tell you?"
Wang Ai nodded, and picked up a bunch of grapes to share with Leoni. Li Jue was about to speak when footsteps came from outside. Dad Yan Zhu hugged the child: "Are you hungry?"
Li Jue got up to look at it, and waved his hand: "Pull it up, go clean it up."
Yan Zhu turned around and left, Li Jue sat down and said calmly: "Our principle is very simple, whoever gets what belongs to him. Unlike ordinary players, the transfer of star players is usually only a part of the competitive value, and more importantly, the commercial value You can see it as a merger of two companies, um, a temporary merger."
Li Jun asked unexpectedly: "Is it so complicated?"
"Of course." Li Jue nodded seriously: "Bayern Club earned 1 million U.S. dollars last year. My boss, and of course your boss, earned 1.5 million U.S. dollars, which may increase to 3 million U.S. dollars this year. How can the two parties come together? Without considering their respective incomes?”
Li Jun opened his eyes wide, and although he was not very big, he showed the shock of the protagonist in his eyes: "If you say this, Wang Er can earn more money than Bayern?"
Li Jue and Leoni looked at Wang Ai together: Wang Er?
Wang Ai unhappily peeled a grape from Sereoni's mouth, and glared at Li Jun viciously. Li Jun knew that he had made a slip of the tongue, and hurriedly said: "I always thought that the relationship between the star's part-time job and the boss came to the club."
Li Jue shrugged his shoulders: "Under normal circumstances, our boss was the same at the beginning, but not now. He is a living legend recognized by the whole of Asia. He has a fairly solid market base, whether he goes to a wealthy family or Going to ordinary teams, brands that need the support of top stars in Asia will not be left behind. So although he seems to be a wage earner when he goes to the club, he is actually a partner. His income does not depend on the club's tickets, broadcasting or even the club itself. The advertisements he gets, but relying on himself, what the club provides is just a platform."
Li Jun frowned: "You mean, Wang Er's advertising revenue belongs to himself, Bayern's advertising revenue belongs to Bayern, and the two sides clearly divide it. Then, why does Bayern want him? I remember hearing Sister Huang say However, the first year of coming to Inter Milan brought tens of millions of income growth to Inter Milan?"
"At that time, they were high-level workers. Chelsea was not a wealthy family, but Inter Milan was." Schlapner took over the conversation: "Dr. The five-time champion, the six-time champion, and the World Cup champion have already eaten up this part of the market. In addition to Inter Milan’s own problems, he has to go to a new giant to exchange markets with the other side. For example, Bayern’s world market, Dr. Wang joined After that, they will get part of it, and Bayern will get China and Asia, a market that Bayern didn't care about in the past."
Li Jun got a headache when he heard it, but he also knew that this was something Wang Ai's assistant must understand. Several people specially called him to talk about it, just to help him make up lessons.
After a long time, Li Juncai said: "But according to the initial cooperation model formed by Inter Milan, Bayern should not want all the increased revenue after Dr. Wang joined to enter Dr. Wang's pocket through various means, and there is no growth for themselves."
"Of course." Schlappner nodded: "No one is afraid of a lot of money, so the cooperation terms proposed by Bayern at first were very greedy, such as 50% of the portrait rights, haha."
Several people in the back hall laughed together, and Li Jun frowned: "It seems that this is the general pattern, right?"
"That's why there is a huge gap in salary." Li Jue said again: "The former star players, such as Beckham, are the most typical. Why did he reject Real Madrid's one-year contract extension of tens of millions of euros and go to the Los Angeles Galaxy to accept 300 million? The annual salary? Because the two parties have different sharing agreements. He is 50% in Real Madrid, and Real Madrid distributes some of his income to him, so he has an annual salary of tens of millions. In Los Angeles Galaxy, although the annual salary is only 300 million, it belongs to him. Personal advertising revenue, the club does not share. So, he actually earns more."
Schlapner said with emotion: "When I was young, the players were really workers. Only very few players, such as Michel Platini and Cruyff, could barely be considered senior workers. They often asked for leave to take part in some activities. , and then reach an agreement or communicate with the club through various methods. But in modern football, especially the promotion of live TV broadcasts, the influence of stars has been greatly enhanced, and the right to speak has also been greatly enhanced. The Beckham mentioned by Xiao Li just now Dr. Wang is an example. If he stayed in Real Madrid, his status would have been close to that of a partner. But at that time, he was already old and far from what Dr. Wang is now. There has never been a star like Dr. Wang in world football. , A star with a huge market that can be carried almost anywhere. So his appearance is enough to change the rules of cooperation between stars and clubs, at least for him.”
Li Jun rolled his eyes: "Workers, you get paid for your hard work and accept exploitation. Partners share interests, and each divides them according to their strength. If it is a temporary cooperation, not only should each of them retain their original customers, but also strive to maximize their interests. Increase their respective incomes. So, what can Dr. Wang and Bayern each provide?"
"Bayern provides platforms, one is the exposure platform of the giants themselves, and the other is the Champions League qualification platform. Dr. Wang provides Bayern to expand its influence in China and Asia, increase the sales of jersey souvenirs and broadcast fees, as well as his competitive ability." Shi La Puna replied: "So, what we want is the status of a partner, not the status of a worker. Only when Bayern accepts this, we will continue to talk about it, and we will talk about specific Asia, China, and Asia. There is the issue of advertising in the market, and of course the issue of salary. Today, we will no longer accept the model of dividing tens of millions of personal advertising revenue into clubs. If Bayern does not accept this condition, we can change to other clubs.”
Li Jun took a deep breath and looked at Wang Ai: "Are you like this now?"
Wang Ai casually dumped a pile of grape skins in his palm, and said concisely: "Any terms of cooperation are the product of the comparison of the strengths of the two parties."
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