Reborn on top of football

Speaking of it, the endorsement fees paid by domestic businesses are not low, but Wang Ai knows that these years are the era of domestic companies "I will show up after you sing". In the next ten years or so, the cards will be frequently shuffled, and some will explode. Scandal, of course Wang Ai has to choose.Try to choose those partners with stable business performance and long-term cooperation.

In business cooperation, there are many and complicated things, which often require long-term running-in between the two parties.For example, to attend business activities, how much to attend?how long?Who are the contacts?The longer the cooperation time of these things, the smoother the cooperation and the lower the cooperation cost.It is also conducive to the creation of Wang Ai's personal image.

Therefore, Wang Ai is very picky about the choice of domestic enterprises.Most cooperative endorsements are just endorsements for a certain product of the company, not for the company.There is a big difference here. For example, Wang Ai intends to endorse ICBC Peony Card, but not ICBC.In other words, other products of ICBC cannot use the image of Wang Ai. This is to avoid being dragged down by some products with a short life cycle and poor market response.After all, there are only five companies that Wang Ai endorses with full authority, including three family companies and two leading Internet companies in the future.

A rough calculation shows that the total of 12 overseas corporate contracts can bring back at least 2000 million euros in endorsement fees for Wang Ai in one lump sum, and if calculated on an annual basis, the annual average is 600 million.What Wang Ai meant was to sign as short a contract as possible, which happens to be the intention of most companies. After all, Wang Ai is underage, and it is hard to say what kind of growth will happen in the future. Signing a long contract has potential risks for both parties.A domestic company can get back a total of 1 million RMB, an average of 9000 million per company, and an average of 500 million per year.Because domestic companies generally choose one-year short contracts.

One of the more typical is the Gree air conditioner.

Before the Chinese team qualified for the group stage last year, Oaks Air Conditioning, the younger brother of the air-conditioning class, found Milu and signed a contract at a price of 200 million yuan for 10 months.As a result, in the past ten months, the sales of Oaks air conditioners have jumped from an average of 90 units per year to 160 million units, and the net profit has increased by nearly 10 billion yuan, which has shaken the pattern of the air conditioner industry in one fell swoop.For this reason, other companies became anxious after knowing it. Chairman Dong of Gree Air Conditioning went to the national team's residence and found Shi Wenjun.

According to calculations by well-known metrics, Shi Wenjun proposed a standard of 300 million yuan in endorsement fees per year. As a result, Chairman Dong gave a condition of 500 million yuan in annual endorsement fees: "Although we require a one-year short contract, we don't want to It ruined the friendship between each other. Milu is a foreigner and will leave China sooner or later, while Wang Ai is a Chinese. His performance in the World Cup has surpassed Milu’s influence and will continue to have an impact on Chinese society.”

The implication is that I am optimistic about Wang Ai's future growth.I don't want to take advantage of a little advantage in front of me and cause the two parties to be unable to cooperate in the future.

In the following time, Schlappner and Shi Wenjun carried out specific business negotiations in Germany and China respectively, Huang Xin was in charge of the general manager in Beijing, and Wang Ai devoted himself to playing with Xu Qinglian to make up for her summer vacation.

A few days later, the results of the college entrance examination were released, and Xu Qinglian became the top student in the provincial liberal arts with a total score of 652 points.This time, Xu Qinglian also became busy. After Wang Ai filmed two commercials in Beijing, he hurriedly flew to Germany. On the one hand, many negotiations with Schlappner went smoothly, and he also began to enter the signing and specific performance of the contract. On the other hand, Xu Genbao called to ask Wang Ai to participate in the upcoming German League Cup at the end of the month, also known as the German Super Cup.

The current League Cup has not yet been restructured, and the Bundesliga Champions are invited to participate, but the top five Bundesliga players plus the German Cup champions. Among them, the Bundesliga champions and German Cup champions will only participate in the second round and finals as seed teams. The four Bundesliga teams other than the champion will fight each other to determine the two semi-finalists.

The German League Cup is equivalent to the preseason of the German Football League. It not only has the purpose of warming up the league, but also has the purpose of warming up the team. It is also one of the three major cups of German football.

Last year, the Tübingen youth took Schalke 04's German Cup championship as an amateur team, so they were able to join them, and looked at Bayern Munich, Schalke 04, and Dortmund as a seeded team. Hertha Berlin, Leverkusen four teams fight.Werder Bremen, sixth in the Bundesliga last year, would have won the League Cup because Schalke 04 was the German Cup champion. Unfortunately, they ran into a Tubingen youth and were excluded.

When Wang Ai arrived in Germany to join the Tubingen youth, he was already