Siheyuan: A Cook in the 60s

The person who came from the Ministry of Textile Industry this time was named Si.

As soon as I got off the plane, I saw Cao Wei.

He walked over quickly and held Cao Wei's hand tightly, saying, "Oh, Boss Cao, thank you for taking the trouble to come and pick me up in person. I am very grateful. I am very grateful."

"You're welcome. You're welcome. Jing Yu spoke to me before you came over. He told me that he would cooperate with your work."

"Oh, no, no, I'm still far behind in this area. I have a lot to learn from you."

"Well, let's not talk too much. My wife just happened to have an appointment with the old men and women. Let's have a meal together."

"That's great. I go to Samadhi Tower often. The smell there is so comforting."

There are not so many requirements for old men and women when eating.

There are quite a few people, about ten or so.

Cao Wei specially made a large plate of dry-fried beef noodles, and ate the beef noodles first before the hot pot.

"Tsk, if you ask me, an old man, you don't have to eat this hotpot. This is what Master Cao's beef noodles are for." Old Xu gave Cao Wei a thumbs up.

"No one else can do this with Niuhe."

Sun Jiacheng stood nearby, looking envious.

If we talk about what is a classic in Cantonese cuisine, then stir-fried beef noodles must be on the list. It is simple and quick, but it is not so easy to make it well.

Sun Jiacheng was completely convinced by Cao Wei's control of the situation.

After so many years, he still can't catch up with his boss's level.

"Hey, please don't think I'm being rude. I'm Xiao Cao, and I don't have anything else to do, just a good meal. There are many classic Cantonese dishes, and this beef noodles is on the list of dishes suitable for all ages. Originally, I was planning to treat you to some Cantonese-style snacks. Later I thought it would be better to get this. And then we can have hot pot, so it's fresh..."

Delicious food can always quickly bring people closer together.

But the food, while too pretty, is not good.

Everyone has eaten so much that it's up to their throats.

Now, the old men and women who had originally wanted to talk about things after dinner all left, saying they were going to digest their food.

But Lao Xu stayed and said to Cao Wei: "As for this matter, you guys just decide, we will definitely cooperate. When the time comes, we will do whatever you want us to do. As long as we can get out, we can do it."

After saying this, he left.

Si Jiu and Cao Wei were left staring at each other.

"Okay, let's talk. Let's go to my office. I'll buy you some tea. It'll help you digest your food."

"to make."

Inside the office.

Cao Nian and Qin Jingru were standing by, listening attentively.

The person in charge is making tea.

While making tea, we talked: "Originally, I didn't plan to make a big deal about this. But my wife has big goals and pulled me down in an instant. To be honest, I just happened to be here yesterday."

When Si Jiu heard this, he felt a little numb.

In fact, if we talk about the impact, it really has an impact. The higher-ups are in urgent need of a role model. We can’t just take the lead in everything from foreign countries. Do we have to give up our national self-confidence? We must at least achieve something better than foreign countries, right?

Cao Wei's words didn't sound like he really wanted to take the lead, but rather wanted to just play around. This wouldn't work.

"Brother Cao, you..."

"Hey, since you're doing it, then do your best. I don't mean to say that I don't want to do it. Don't worry."

"That's fine..."

"This is going to be complicated. Do you know the brand operation model abroad?"

"Ah?" Looking at Si Jiu's confused eyes.

Cao Wei understood that this person didn't understand at all.

“Value determines price.”

"The so-called value does not refer to the price, but the 'perceived value' it brings to consumers. Let me give you an example." Cao Wei put the cigarette box on it and asked, "How much is this cigarette worth in your eyes?"

"How much is it worth? It's worth the same as what it sells for outside."

"Yes." Cao Wei nodded: "What about this?"

Cao Wei took out a box of "special supply" and placed it on the table.

"This..." Si Jiu was speechless. Can this thing be sold? Sell it for a hammer. If you want to sell it, there will be hundreds or thousands of people rushing to buy it. This is not a joke.

"Logically speaking, this so-called 'special supply' is actually not much different from this. You said the craftsmanship here may be a little different, and the tobacco used is also good. But no matter how good it is, how much better can it be? Can the cost price be more than twice? It can't exceed it."

"That's the reason." Si Jiu frowned, as if he understood something.

"But this." Cao Wei picked up the "special supply" and placed it on top of the box of ordinary cigarettes: "It's at least a hundred times the price of this box of cigarettes. Sometimes, it can even be worth ten thousand times more. You don't deny this, right?"

"Um……"

"This is 'perceived value'. This price is related to cost, but it is also unrelated to cost. Value is artificially given, and cost is only one part of it. The so-called need to send culture abroad, the key point of the problem is not the clothes, but the culture on the clothes. For foreigners, Chinese culture is worthless."

"This..." Si Jiu was sweating, so there was no need to say it so bluntly.

"They don't understand, so they don't recognize it. This is inevitable. There is no possibility for the strong to understand the weak. So, this is what I said. It is still a bit difficult to really get the brand out there. But then again, if they don't understand and recognize a 5,000-year-old brilliant culture, will they still recognize it after understanding it? Not necessarily."

Si Jiu nodded repeatedly when he heard this. That's right. The foreigners have only been here for a few years. To put it bluntly, they are just a bunch of nouveau riche who don't even know how to eat. They are still talking about Western dining etiquette all day long. Don't make fun of me.

"After you figure out the essence of this, Lao Si, you should know what I need."

"You have to go out and tell everyone the origin of culture, but how do you insert this?"

"Well, clothes are the best storytelling objects. They complement each other, but before that, I think I need a little help."

Si Jiu left, feeling confused.

help?

In fact, he didn't come to help Cao Wei from the beginning.

Because anyone with eyes knows that Cao Wei is not in trouble.

If you want money, you have money.

As for connections outside, they have their own, and some of them are even very reliable.

The main purpose of coming here is to express concern and, by the way, to express my own attitude.

But he didn't expect that Cao Wei could really give him a difficult problem.

Cao Wei told him that he needed a master, a master of Chinese studies.

It's okay if you don't have a master of Chinese studies... In this era, the value of a master is still quite high. It's not that easy to get them all.

I came yesterday and left today, without any delay at all.