Siheyuan: A Cook in the 60s

"After all the hassles, no one dared to buy it, so he bought your formula at a low price."

"Ah?!" Qin Jingru was surprised: "Is there any now?"

"There should be some, but we are not afraid in this Forty-Nine City."

"Why aren't you afraid?"

"In the past, those gangsters all had connections. If they wanted your recipe, it was because someone was instructing them from behind. But that's not the case now. Besides, there are quite a few people behind this brat." Liu Sandao pointed at Cao Wei with his chopsticks.

Liu feels ashamed of himself for the connections Cao Wei has built up over the years.

Qin Jingru talked about the sufferings here.

On the other side, Qin Jianguo and Qin Jianjun’s family couldn’t sleep.

We returned to the house, counted the money, and had a lively discussion at the dinner table.

Finally, go back to your room and sleep.

Then, while they were sleeping, they all came out of their rooms.

The place they rented was actually an independent small courtyard, which was bought by Qin Jingru herself.

However, Qin Jingru didn't tell them and just said that she found the house through her connections.

Although this courtyard is small, it is basically complete.

In the yard, several people looked at each other.

"Brother, you can't sleep either?" Qin Jianjun asked.

"Yeah, I can't sleep." Qin Jianguo replied sullenly, "You guys think we made too much money today, don't we?"

"My goodness, I only earned a hundred dollars a day, but I couldn't sleep at all." The sister-in-law couldn't help but touch her chest and felt her heart beating a little faster.

She remained like this after we finished our meal and settled the bill.

My heart is beating too fast.

That kind of joy, happiness, and a bit of confusion are always intoxicating.

"We haven't sold many houses today, and many people haven't bought any yet." The second sister-in-law murmured, "According to Jingru, if we continue at this pace, we will be able to buy a house in the city in just one year."

The sound of swallowing saliva could be heard all around.

One year, one house...

Owning a house means you can gain a foothold in the city.

"Let's do more tomorrow."

"Well, it seems that vegetables are selling better today. Let's buy more vegetables. They are not expensive."

"Jingru said that the real money-maker is the vegetables. The radish is so delicious after being soaked in water."

"Yes, yes, yes, buy more radishes and peanuts, too. They love to buy those..."

The whole family discussed countermeasures together.

Unlike Qin Jingru's dissatisfaction with those weird customers today, they are full of hope and happiness.

"Actually, to do business, you have to be good at statistics."

After the beginning of spring, the weather gradually became less cold. The windows on Lou Xiao'e's balcony were all opened, and Cao Wei's tea set could be placed outside on the balcony to feel the natural smell of coal smoke.

There was no way. The pollution in the old city in the 80s was very serious.

"Most of the profit from this dry braised meat is not from the meat itself."

"Why? Is the meat not tasty?" Qin Jingru lacks market sensitivity in terms of how to sell.

"You, you got married just to enjoy a good life, how would you know how ordinary people live?" Qin Huairu nodded at Qin Jingru.

"Hehe." Qin Jingru laughed, picked up the enamel cup, and took a sip of tea for herself: "Then sister, tell me."

"How can ordinary people afford to eat so much meat? Most of the time, it's best if the dishes have some oil in them. Braised meat is not about the meat, but the meaty taste. The real money you make is from those braised dishes, right?"

"Well, actually, braised pork is used as a psychological price anchor." Cao Wei slowly made the tea.

“What is a psychological price anchor?”

"Normal people will have an estimate when buying things. For example, our Samadhi Restaurant has good taste and good service, so even if the price is a little higher, they will think it is reasonable. But if this price is moved to an ordinary small store, it will be a bit unworthy. The same is true for selling braised meat."

"When you sell braised meat, people will think about it first: how much does pork cost per pound? How much does the braised meat cost per pound? Most people will allow you to make money, but they won't allow you to make too much money. At this stage, most people are very sensitive to the price of meat. Therefore, using braised meat as an anchor will give people the impression that the braised meat tastes good and is priced well. If they can't afford it, it's not because it's too expensive."

This kind of psychological price anchor point has been widely used in later generations.

Give a simple example.

When you enter a canteen or convenience store, what is the most likely price anchor?

Naturally, it is drinks, such as cola. A bottle of cola may cost 3 yuan or 2.5 yuan. When customers see the price of cola, they will have a first impression of the store: at 2.5 yuan, the things in this store should be expensive. At yuan, they will think that most of the things in this store are relatively cheap.

This is the so-called psychological price anchor.

This anchor point will be specifically reflected in the things that you care about more or are more familiar with.

At this stage, the best anchor is pork.

Therefore, Cao Wei's pricing for braised meat, including offal, would probably not exceed RMB 1.50 per pound, and some cheaper offal would be even cheaper. I just want to tell you that the price here is fair.

"With an anchor point, we can tell everyone that our restaurant is not expensive, so the price of vegetables can be sold. Even though radishes on the market are only a few cents or seven or eight cents per pound, we only sell them for ten cents. In fact, the meat shrinks after being marinated, and the radishes absorb the broth. This way, the profit will at least quadruple. The meat doesn't make money, but the radishes and vegetables are where we can really make money."

"My goodness, you are really a dishonest businessman." Qin Jingru couldn't help but speak.

"How dare you talk about your husband like that?" Cao Wei pinched her cheek unhappily.

"Is the Samadhi Canteen similar to this?" Qin Huairu asked.

"Yes, about the same. Samadhi Canteen is actually better. The essence of Samadhi Canteen is to make small profits but quick turnover, but our decoration and service are much better than those outside, and the dishes are also fair and cheap. Overall, the price anchor is not that important. A meal costs only a certain amount of money. If you want to eat better, you can eat better. If you want to save some money, you can eat half full with two or three cents. There are dishes that make money, but not many."

"So, we can make a lot of money from selling braised meat in the future."