Rebirth 1984: Starting with the development of Hanka
Chapter 249 Acquisition of Volvo Group (page 12)
The Zhanma brand motorcycle sells for only RMB 1.2, which can be said to be very cheap at the moment. It can even be said to be a bargain price. The main focus is small profits but quick turnover.
The appearance of the War Horse motorcycle is directly copied from the BMW motorcycle R1200GS, so it is still very cool.
Tiangong Technology's motorcycle brand is named after a horse. Many people will definitely compare Tiangong Technology's motorcycles with BMW motorcycles. The two will be the biggest competitors.
Therefore, Zhao Ye doesn't mind using some classic models of BMW motorcycles, and the R1200GS happens to be BMW's best-selling motorcycle.
Sure enough, when the "War Horse Motorcycle" appeared on the stage and its price was announced, the audience burst into cheers like a tsunami.
Millions of viewers in front of the TV were also excited.
Obviously, they love the "War Horse Motorcycle" very much and can't wait to buy one now.
A few minutes later, at the end of the press conference, Zhou Huicheng announced loudly: "Tiangong Technology Company has established motorcycle stores across the country. Users who want to buy motorcycles can go to Tiangong Technology Motorcycle Stores. .Okay, today’s press conference is over, goodbye everyone!!!”
Zhou Huicheng waved his hand, bowed again, and then walked towards the audience.
……
However, at this moment, more than 3,600 Tiangong Technology motorcycle stores across the country are open for business at the same time.
This scale is unprecedented in the motorcycle industry.
It is because of the comprehensive support of Wujiang Group that we can open motorcycle stores all over the country.
Of course, the area of a motorcycle store does not need to be too large, a hundred square meters is enough.
For Wujiang Group, the cost of opening a motorcycle store is not high.
Not long after, users came to Tiangong Technology Motorcycle Store in an endless stream, and soon the door of the store was blocked, causing passers-by to look at them.
"The "War Horse Motorcycle" is so beautiful, and the price is so cheap, it's hard for me not to buy it~"
"The "War Horse Motorcycle" is the most cost-effective motorcycle I have ever seen. It is really affordable. Other motorcycles that are not as good-looking as it cost more than 2, but the "War Horse Motorcycle" only costs 1.2, which is very affordable. Isn’t it exciting? "
“‘War Horse Motorcycle’ also cooperates with major banks to allow us to pay in installments when buying a car. The down payment is only 3000 yuan, and then you have to repay the bank 200 yuan every month. You can pay it all back in 5 years, and the total is only 1.5 yuan! "
"Currently, everyone's salary is generally more than 800 yuan per month, and many people earn more than 1000 yuan. They still pay 200 yuan per month. The pressure is really not too great."
Tiangong Technology Company’s installment pricing for users has been carefully calculated. As we all know, Chinese people prefer to save money. Therefore, many families have a certain amount of savings and can easily come up with a down payment of 3000 yuan.
As a result, sales of “War Horse Motorcycles” exploded.
Countless families who want to buy motorcycles flock to Tiangong Technology Motorcycle Store.
In just one week, Tiangong Technology sold 28 "War Horse Motorcycles."
In addition, the sales volume of "Red Rabbit Horse Motorcycle" and "Wuzhuima Motorcycle" were also very good, with 1943 and 2632 units respectively.
……
"While the motorcycle sales are booming, we must strike while the iron is hot and advertise on TV and the Internet!" At the meeting, Zhao Ye looked at Zhou Huicheng and other more than a dozen Tiangong Technology executives and said loudly.
"There are still many people in the country who don't know about the "War Horse Motorcycle"... We must spread the word. If necessary, we can even win the 1995 CCTV title!" "
"Isn't Jet Li very popular now? Ask him to be the spokesperson."
"In addition, while developing the domestic motorcycle market, we must also find ways to open up foreign markets. The quality and design of our products are no worse than other motorcycle brands, and they will definitely sell well abroad."
Zhao Ye felt that just making money from his own country was not a skill, but being able to make money from foreigners would be awesome!
Zhao Ye has always pursued the principle of "making up for the excess of losses". China is very poor now, while Europe, the United States and Japan are very rich, so bring the money, foreigners...
Zhou Huicheng said: "Director Zhao, our company has sent a large number of manpower to explore foreign markets. In the early stage, we mainly looked for agents to cooperate, and then gradually turned to direct sales."
Foreigners still read too little, don’t understand Chinese history, and don’t know the meaning of red rabbit and black rabbit, so they can’t feel it.
Tiangong Technology Company wants to rely on its brand name for marketing, so the effect will definitely not be good.
Therefore, Tiangong Technology Company chose to play it slow and take the lead in cooperating with agents. After slowly building up brand awareness, it can do direct sales without middlemen to make profit. Or, direct selling and consignment selling are carried out at the same time.
"Well, that's good! Then let's focus on the development of cars!"
After Zhao Ye finished speaking, he nodded to Li Aojun and motioned for her to distribute the information, and then said, "These are the information I asked people to collect related to the Volvo Group... What I mean is to let Tiangong Technology Company acquire the Volvo Group. !!!"
Acquire the Volvo Group? ? ? Everyone couldn't help but be shocked when they heard this.
Zhou Huicheng and others quickly looked through the information, and then they knew why Zhao Ye wanted Tiangong Technology Company to acquire the Volvo Group at this time.
It turns out that Volvo's development has not been smooth sailing. In the 90s, Volvo encountered a great economic crisis. Now is the best time to acquire the Volvo Group!
"Director Zhao, judging from the information, now is indeed a good opportunity to acquire the Volvo Group!" Zhou Huicheng said excitedly.
Zhao Ye smiled and nodded.
In its previous life, the Volvo Group relied on selling its Volvo Car Company to the Ford Group to survive the crisis.
But now, it is not known whether the Volvo Group has contacted Ford.
But no matter what, Wujiang Group can throw money at it, which will definitely make the shareholders of Volvo Group surrender.
However, the most critical question is whether the acquisition of Volvo Group can pass European approval...
However, the opportunity was rare, so Zhao Ye decided to try to acquire Volvo Group. If the acquisition was successful, Tiangong Technology Company's automobile industry would be sublimated.
In addition to the Volvo Group's automobile department, Zhao Ye also likes Volvo's trucks, buses and Volvo construction equipment departments.
China is now in a period of rapid economic construction, and the truck and construction equipment sectors are very critical.
"Director Zhao, the market value of Volvo Group is about 150 billion U.S. dollars. If we want to acquire it, we will definitely pay a premium, maybe 200 billion to 250 billion U.S. dollars." Zhou Huicheng said in a deep voice, "And the West is not interested in us. If you are too friendly, your acquisition plan may not be approved!”
"Do your best!" Zhao Ye thought for a while and continued, "You can promise Europe that if Tiangong Technology Company is approved to acquire Volvo Group, then Wujiang Group will increase its investment in Europe!"
Wujiang Group has a lot of investments in Europe, and its influence itself is huge.
If investment is used as bait again, many European countries should vote on the side of the Xinjiang Group.
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