Rebirth 1984: Starting with the development of Hanka

The next day, Zhang Xuanlong from Jinshan came to Imagine Technology Company again to discuss more in-depth cooperation details.

In Wang Anshi's office.

Zhang Xuanlong introduced the cost of super microcomputers: "The cost of super microcomputers is very low, about 1.8 yuan, and the recommended retail price is yuan. The price of IBM-PC microcomputers is to yuan. Our prices are far higher." It’s lower than the price of IBM-PC, so it has a price advantage!”

Wang Anshi couldn't help but nodded when he heard this.

If 1.8 yuan could buy a computer, I think many people would be tempted.

Having said that, the profits of microcomputers are so high! !

……

In the afternoon, Imagine Technology Company officially signed a contract with Hong Kong Kingsoft.

The relationship between husband and concubine hit it off immediately, so it didn't take much time.

Of course, the main reason is that Hong Kong Jinshan Company offers more profits, so Zhao Ye has nothing to be picky about.

Zhang Xuanlong put away the contract at this time and said to Zhao Ye: "Mr. Zhao, I will notify Hong Kong to produce the first batch of 200 super microcomputers soon. What do you think?"

Zhao Ye thought for a while and nodded: "Okay!"

It’s your first time to test the waters, so don’t be too aggressive. 200 units is actually a lot.

There are very few people in China who can afford to buy a microcomputer, and it is a no-name brand. To be honest, if it weren't for the low price, no one would buy it.

After receiving Zhao Ye's affirmative reply, Zhang Xuanlong left Imagine Technology Company with excitement.

Zhao Ye looked at his leaving figure and couldn't help but think that Imagine Technology Company's agency for Kingsoft SUPER microcomputers seemed to have created a precedent for China's compatible computer market. He was quite excited when he thought about it.

It's a pity that Imagine Technology Company does not have its own brand of microcomputers, otherwise it would be better.

For now, let's finish the Chinese typewriter and BB machine first.

In the previous life, Lenovo also represented foreign microcomputer brands, but it still did not make money with Chinese typewriters.

In 1988, Lenovo's revenue was only 8000 million, but Stone Company relied on Chinese typewriters to create sales of 10 billion, of which profits were to million.

At this stage, microcomputers are really insignificant compared to typewriters.

Thinking of this, Zhao Ye went to the second floor and invested in product research and development.

……

Zhang Xuanlong then returned to the hotel and immediately called Hong Kong to inform the factory to produce SUPER microcomputers.

In the 1980s, Hong Kong's economy was prosperous, but only a few people could afford a computer.

Hong Kong is a free port, and Jinshan Company has to face fierce competition from foreign brands and is in a difficult situation.

Therefore, Zhang Xuanlong thought of going to the mainland to open up the market.

Early the next morning, Zhang Xuanlong came to Imagine Technology Company again.

"Boss Zhao, I'm going to go back to Hong Kong. On the one hand, I will personally supervise the production, and on the other hand, I have to deal with some company affairs!" Zhang Xuanlong said.

"Well, since that's the case, then I won't keep you. I wish you a safe journey! Oh, by the way, I asked Manager Wang Anshi to go to Hong Kong with you. He just happened to have already applied for a visa."

Hearing this, Zhang Xuanlong asked doubtfully: "Why did Manager Wang go to Hong Kong?"

"I asked him to go to Hong Kong to establish the Imagine Technology Branch. The main purpose is of course to strengthen exchanges and cooperation with Kingsoft. By then I hope to get help from Kingsoft so that the Imagine Technology Branch can gain a foothold in Hong Kong!"

Zhao Ye explained to Zhang Xuanlong.

However, the branch is not just to strengthen exchanges and cooperation with Jinshan Company. Its main purpose is to open up the market in Hong Kong, Taiwan, and even Southeast Asia for the head office.

Yes, that's right, Zhao Ye wants to sell Hanka, Chinese typewriters and BB machines to these areas.

Zhang Xuanlong was stunned. In fact, he knew Zhao Ye's purpose well. To strengthen exchanges and cooperation, it may not be necessary to establish a branch in Hong Kong. How much would it cost.

However, there is no harm to Kingsoft for Imagine Technology to establish a branch in Hong Kong.

So, Zhang Xuanlong immediately nodded and agreed happily: "No problem, don't worry, Boss Zhao, Jinshan Company will help Imagine Company gain a foothold in Hong Kong!"

When Zhao Ye heard this, a smile appeared on his face: "Thank you very much, Mr. Zhang!"

Kingsoft's network resources and channels in Hong Kong can allow the Hong Kong branch to quickly open up the market and gain a firm foothold, thereby saving a lot of time and money.

……

Wang Anshi left, and Zhao Ye took care of the marketing matters himself.

Now, Hanka sales are a little soft.

The main reason is that the popularity of Hanka has decreased, and many people don’t know that Hanka exists.

In this era, information transmission is too slow, and the channels for people to receive information are too single. If you want to increase the sales of Hanka, you must advertise.

Advertising is the only way to win in marketing.

He had advertised in newspapers before, but this time he was going to advertise on television.

The few minutes at the beginning and end of "Xinwen Lianbo" are the most valuable prime time in China.

But now it seems that it has not attracted the attention of TV stations and manufacturers.

Zhao Ye leaned in front of the window, looked into the distance, and said to himself: "The Institute of Computing Technology of the Chinese Academy of Sciences has basically completed the design of Hanka. Hanka may be launched in August or September. I just take this opportunity to severely suppress the opponent." !”

...

At this time, the Institute of Computing Technology, Chinese Academy of Sciences.

The faces of Ni Guangnan and others looked a little heavy.

They have indeed developed Hanka, but compared with Imagine-Hanka, its functions are far behind, especially in the phrase association function, which feels a bit retarded.

"Old Ni, can we get this thing...by then? Will we be criticized by reporters or colleagues? Are we saying that the elites from the Institute of Computing Technology of the Chinese Academy of Sciences can't compare to Zhao Ye alone?" The middle-aged man said with a wry smile.

Ni Guangnan's face didn't look good either.

Their team has worked very hard, but the developable Hanka is just not as good as Imagine-Hanka.

The Imagine-Hanka developed by Zhao Ye seems to be the ceiling of the Hanka world. No matter how hard people like himself try, it is in vain.

"No matter how much we improve this Hanka, we must not put it on the market now, otherwise the reputation of our Institute of Computing Technology, Chinese Academy of Sciences will be lost, and others will laugh at us. The key is that we cannot compete with Imagine-Hanka in the market." Ni Guangnan said in a deep voice.

Everyone nodded after hearing this.

Zhao Ye didn't know what the Chinese Academy of Sciences was thinking at this time, otherwise he would have laughed happily.

At this moment, while he was thinking about TV advertising, he was also thinking about how to optimize Imagine-Hanka.

Originally, Zhao Ye had no plans to update Hanka, but Hanka can be sold bundled with PC, which reflects the importance of Hanka.

Lenovo’s successful experience in its previous life is worth learning from.

"By the way, add the word processing software WPS to Hanka. After users install Hanka, they don't need to install other word processing software! Let users develop the habit of using WPS first, even if Hanka is useless in the future. Land, but they promoted WPS!!!" Zhao Ye couldn't help laughing when he thought of this.

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