Rebirth 1984: Starting with the development of Hanka

Under Ni Guangnan's insistence, the Institute of Computing Technology of the Chinese Academy of Sciences did not copy Zhao Ye's Hanka, but the idea of ​​developing Hanka became clearer, which led to a significant increase in project development progress.

The Institute of Computing Technology of the Chinese Academy of Sciences may soon enter the Hanka market, but this is within Zhao Ye's expectation.

Zhao Ye has many means to compete with each other in the market.

To say what advantage the other party has, it is probably the identity of the Chinese Academy of Sciences.

But it doesn't matter, Zhao Ye doesn't have to monopolize the Hanka market, and he can't monopolize it at all. As long as he can get a share of the market, it's enough.

Hanka is just Zhao Ye’s first pot of gold.

If he wants to really rise, he has to look at his next development project, which is a Chinese word processor, also called a Chinese typewriter.

There is data from the previous life to prove that from the end of 1988 to the beginning of 1989, Science and Technology Daily ranked the national electronics industry. In the sales rankings, Sitong Company, which makes word processors, ranked first with 10 billion. All state-owned and central-owned electronics factories were ranked first. Pass the back. Lenovo only had sales of 8000 million yuan at that time. At that time, Sitong contributed 70% of the tax revenue of Zhongguancun Electronic Street. Sitong is known as the No. IT company in Zhongguancun, and it is indeed well-deserved.

Of course, Stone Group misjudged the development of the personal computer market. Just like Wang An Company in the United States, it believed that word processors could continue to be popular. The results can be imagined.

Both companies make word processors. Wang An Computer Company made Wang An the richest man in China, and Sitong became the number one IT company in Zhongguancun.

Fate is unpredictable and regrettable!

Zhao Ye sat in the office, resting his chin on his hand, thinking about the development plan for a Chinese typewriter.

The earliest electronic printer was a computer-driven ASCII character printer, which could only print fixed-size Western letters and numbers, but could not print graphics or Chinese characters. Later, a printer appeared that concentrated 24 columns and 2 rows of striker pins on a 12 mm square print head. The computer drove these 24 striker pins onto the ribbon, and any graphics could be printed. Naturally, these 24 dots could be used. All Chinese characters can be combined by arranging them continuously up, down, left and right, and the font size can also be changed, so the printer with this technology is called a 24-dot matrix printer.

It is based on 24-dot matrix printing technology that the Chinese typewriter can be developed.

For the processor chip of the Chinese typewriter, Zhao Ye still chose to use the Z80 microprocessor. Not only is the Z80 cheap, it's also powerful. They are widely used and applied in everything from household appliances, Nintendo's FC red and white game consoles, to industrial collection systems, automatic control devices, motors and transmissions, etc. Various large and medium-sized colleges and universities have also opened courses on Z80 microprocessors. The research and application of Z80 microprocessors and Z80 single-board computers have a broad foundation in China.

Zhao Ye's plan is to develop a Chinese typewriter that can display 4 lines on the LCD screen. It can not only print Chinese characters on A4 white paper, but also print on A3 format wax paper, which is convenient for mimeographing.

Zhao Ye believes that the emergence of this Chinese typewriter will definitely enable Chinese word processing to bid farewell to the era of type printing and hand-engraved wax paper, and step into the epoch-making era of electronic information processing! ! !

……

In the next few days, while Zhao Ye was working on product development plans, he went to the market to do some research.

His original plan was to purchase the hardware he needed directly on the market, which would speed up the development of Chinese typewriters.

But Zhao Ye soon gave up this plan.

Because he found that most of the hardware needed to be imported from RB, but the hardware sold by RB people was too expensive. In the end, even if he made a Chinese typewriter, he would not make much, but the RB people would make a lot of money. .

Therefore, Zhao Ye decided to develop a complete word processor by himself, making both the software and hardware himself, completely getting rid of the technical control of RB people.

"After Hanka becomes famous, I will recruit talents directly from the Computer World newspaper, and all the talents recruited will be directly added to the Chinese typewriter project!" Zhao Ye murmured.

He could indeed develop a Chinese typewriter by himself, but it would take a long time.

After all, individual strength is not as powerful as the strength of a team.

……

At 1: in the afternoon, Zhao Ye returned to the company from outside. As soon as he walked in, he heard Fu Xiaoyue say: "Boss, you are finally back! Mr. Zhou Zian, the editor-in-chief of "Computer World" just called to see you. , since you are not here, I have no way to contact you, so I can only wait for you to come back. Editor-in-chief Zhou said that after you come back, call him back immediately! "

"Ok!"

Zhao Ye walked to Fu Xiaoyue's desk, flipped through the phone book, found the phone number of Zhou Zian's office, and dialed it.

The call was quickly answered.

"Hello, Editor-in-Chief Zhou, I am Zhao Ye from Imagine Company. Sorry, I was not at the company when you called me before. Do you have anything important to do with me?"

"Boss Zhao, based on our newspaper's analysis of readers' feedback, I think now is the time to publish Imagine-Hanka's advertisements. If it takes too long, the popularity will decrease." Zhou Zian suggested.

"Well, then tomorrow we will publish this sentence in the newspaper: 'Imagine-Hanka, an epoch-making breakthrough!!!'" Upon hearing this, Zhao Ye followed the good example and nodded in reply.

This sentence is enough to remind people of the sentence "Humans have lost their imagination, what will happen in the future".

Imagine means "imagination". People who can afford computers in this era have relatively high quality. Most people can understand English. If you can't understand English, what kind of computer do you need to buy? Today's computers But it's all in English.

"This sentence should also be published as a full page. It will be published for a week first, and then pictures of Imagine-Hanka will be put up and the functions of Hanka will be introduced in detail!"

At the moment, few people know about Hanka.

Therefore, the sentence "Imagine-Hanka, an epoch-making breakthrough" is a suspense, but it continues the previous sentence to let people know that Imagine-Hanka is a product, which in turn arouses strong curiosity among readers. Again, the purpose of advertising is to make people remember the brand Imagine.

One week is the fermentation time estimated by Zhao Ye, after which Hanka will explode in the computer circle.

Not everyone reads newspapers every day. Maybe he has not seen the advertisements in the first week, but the advertisements in the second week can also arouse his strong curiosity.

In doing so, Zhao Ye also drew on Shi Yuzhu's advertising and marketing methods when he promoted Hanka.

In the first week, they imitated Lenovo, and in the second week, they imitated Shi Yuzhu, and they lost their way. After all, they were sure to win, and they also blocked their way. If they used the same method again, the effect would not be That's great.

When Zhou Zian heard this, he was amazed by Zhao Ye's arrangement. He immediately agreed and then discussed some details. For example, the new advertisement could include the address of Imagine Company in the newspaper so that some people could come to consult. and discuss cooperation.

After ending the conversation, Zhao Ye frowned slightly. He would go out often. If the company had important matters but could not contact him, it would be more troublesome.

"Motorola mobile phone, which is also the 'Big Brother' often mentioned in Hong Kong movies and TV dramas... seems to have not entered the Chinese market at this time, and will have to wait until 1987. Now, BB phones should enter the Chinese market, and I think Zhongguancun will There is someone selling this thing, so I’m going to buy one right now, in case you can’t contact me if anything happens.”

Zhao Ye greeted Fu Xiaoyue, saying that he had something to do outside, and then left the company.

Walking on the road, Zhao Ye couldn't help but sigh. There are business opportunities everywhere in this era, such as the BB machine he is going to buy now. Anyone who invests in building a factory to produce BB machines at this time can make a lot of money...