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Chapter 88 Designing Packaging
Shengshi Fanghua's products caused a sensation as soon as they were launched on the market, and the supply of the products exceeded demand. Once you have used Shengshi Fanghua's products, you will never be able to use the previous cleaning products again.
Since Shengshi Fanghua's products have just been launched and are specially approved by the above, Shengshi Fanghua's products do not require daily necessities coupons. In addition, Shengshi Fanghua's original positioning is to meet the needs of the daily public, so the pricing is very reasonable, which is a great stimulus. increased product sales. Even people whose family conditions are not particularly good are still willing to buy a bottle and go back to try it.
Then after using it, I can't live without it anymore. What are the previous ones? How come I have used them for so many years? It would have been nice if Shengshi Fanghua's products had appeared a few years earlier... These are the real thoughts of consumers.
But these have nothing to do with Tang Xin. She is still a primary school student who goes to and from school on time every day, and lives an extremely regular life.
In May, my uncle brought good news that the research on detergents was successful. And showed the sample to Tang Xin.
Sister Zheng tried it on the spot. It may be that the industrial level of this era is limited. In Tang Xin's opinion, the foaming effect of detergents is not good, and the effect of removing oil stains is also a bit poor. However, Sister Zheng likes it very much, "Who eats big fish and meat these days?" Yes, it would be nice to have a bit of a fishy smell once in a while. Isn’t this much better than alkaline noodles and plant ash? You see, you don’t even need to boil hot water, it can be washed directly.”
"Well, that's true, but uncle, you have to let the technicians in the factory continue to study it. I always feel that the effect of detergent should be better." As for how to study it specifically, I'm sorry that she can't help.
"And doesn't it have flavors now? You can put some fruity flavors in it, which can improve the user's experience." Tang Xin continued to make suggestions.
"This is a good idea. The kitchen is full of smoke every day. If the cleaner has a fragrant smell, I will definitely be more willing to use it." As a user, Sister Zheng was the first to agree.
"Okay, I will ask them to continue their research when we get back and tell Xiao Chen your ideas." If not for saying that he is willing to come to his sister's house, he will always gain some inspiration or gain after talking to his niece.
"Are you done talking? We can start dinner." Tang's mother called from outside.
"Yes, yes, yes, hurry up and eat first. If you have anything to do, we can talk about it after dinner." The uncle hurriedly took Tang Xin out. It was also strange that when he came here, he hurriedly dragged the sugar baby to the kitchen. He hadn't done it yet. It’s time to eat.
After lunch, my uncle told the Tang family some good news.
"Next month, my country's first export commodities trade fair will be held in Guangzhou. The above means that we are allowed to participate in the trade fair with our Shengshi Fanghua series of products. But time is a bit tight. This detergent is The packaging hasn't been designed yet, and I don't know if there will be enough time." My uncle actually wanted to take this detergent to the trade fair.
"Uncle, are there any requirements for this packaging design?" Tang Xin asked curiously, how simple this is, is there any regulations above?
"That's not true. It's just that this is a new thing. We can't find its location for a while, and there's no reference sample. No one dares to do it." The uncle explained.
"By the way, Tangbao, please help uncle again. The packaging idea for the shampoo last time was very good. Please help uncle think about the packaging design for this detergent." The uncle said to Tang Xin, getting more and more The more I think about it, the more reliable it seems.
"Anyway, I don't bother you two." At this time, he didn't even consider that Tang Xin was just a first-year elementary school student.
Tang Xin was a little speechless, what the hell, her uncle thought too highly of her, she was just a child, but there was nothing she could do, since her uncle had already spoken, she might as well think about it.
In this era, there is no computer graphics, PS, etc. of the previous life. Today's product packaging is all hand-drawn pictures, and the designs of the previous life are completely useless. Black and white won’t work, you have to use color, and the effect must be realistic. It would be best to use oil paintings or photos. Tang Xin suddenly thought of a good idea, and she immediately looked at her mother with bright eyes.
Looking at her daughter's sudden gaze, Tang Ma understood. "Tell me, is there anything you need me to do?"
"Hey, my dearest daughter, Mo Ruomu, how did you know, Mom, that I have something to ask for?"
"You haven't said anything since your uncle said it. There must be some evil idea running through your little head." Tang's mother knocked on her daughter's head. "Tell me, what do you think?"
"That's right, sister, tell me what you think. My sister must have a good idea." My brother also looked curious. He said that my sister's little brain is really amazing. There are always many genius ideas, which I have to admire.
"Well, I just thought that since it is to participate in the trade fair, the outer packaging of the detergent should be designed to be different from the shampoo, and should be more international. So I wonder if I can use oil painting?" Tang The heart speaks its own thoughts.
"Oh? Tell me more specifically." My uncle also became interested.
"The word "cleaner" is simply written in the middle of the package. It is best to write it in English below, also to coordinate with this trade fair, and then draw an oil-covered plate next to it, and the upper part is clean. , the lower part is greasy, draw a small detergent on it, indicating that this detergent made the upper part of the plate clean. Well, it is best to draw a fruit pattern next to it, which represents The smell of this bottle of detergent." Tang Xin said.
"I think the detergent should develop a few more flavors, but there is no rush and we can slowly add more flavors in the future." Tang Xin explained.
"The idea you mentioned is not difficult. Well, let me try to see if I can draw it." Tang Ma thought for a while and thought that it was not particularly difficult, so it should be possible.
"Little sister, thank you for your hard work. I leave the packaging design of my brother's detergent to you." Uncle said to Tang's mother. "Don't worry, when your design is approved, my brother will definitely give you a reward."
"Okay, you said it, we have agreed. Don't worry, leave it to me, I will definitely design it for you." Tang's mother confidently assured her brother.
This matter was settled, and then it was Tang's mother's turn to get busy. Time was tight and tasks were urgent. Tang's mother spent all her time after get off work on packaging design, and from time to time she would have to discuss it with Tang Xin. It really seems like I have regained the enthusiasm I had when I first learned to paint.
After several days of hard work, Tang's mother finally came up with the design. In fact, the design this time was very simple. Tang Xin had already given her a clear idea. She just needed to draw it. However, Tang's mother was a very demanding person and always felt that drawing The effect was not satisfactory, so I judged my work to be dead. It took six or seven revisions before I was finally satisfied.
Tang Xin felt that her mother was really great, and the painting was completely beyond her imagination. If she were an ordinary consumer just looking at the picture, she would have the urge to buy it.
Now that the design was finished, he had to give it to his uncle as soon as possible, so Tang's father made a special trip to call his uncle. After receiving the call, his uncle rushed to Tang's house in the evening and looked at the packaging diagram designed by his sister. He was so complimentary at that time. I feel embarrassed to praise Tang Ma.
Since the factory was not his own, all decisions needed to be discussed at a factory meeting and approved by the superior supervisory authority, so my uncle hurried back and convened a meeting with the factory leaders.
Everyone was still very confident in Tang Ma's talent. Sure enough, only three days later, their uncle informed them that the design had been approved! This is a speed that has never been achieved before.
My uncle also specially sent some money and tickets that night. Tang Xin didn't know the exact number, but her uncle told her mother that this was a benefit specially obtained for designers and was approved by the factory leadership.
Looking at Tang's mother's satisfied expression, Tang Xin guessed that there should be quite a few.
The packaging was designed, and the factory worked overtime to produce it. Finally, they brought the new product detergent when they left for Guangzhou. The leaders were also very happy. This is another powerful flagship product.
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