Let you be a great man, not a scumbag

Chapter 470 Of course you are beautiful

Even when Jiang Cheng pulled Lin Qingxue around and left the store in front of him, he didn't dare to say another word.

He could only look at Jiang Cheng's back in silence and stare at him silently.

As soon as she got in the car, Lin Qingxue couldn't help but exclaimed in a low voice: "Jiang Cheng, you were so handsome just now! I was stunned."

"Look at Dai Yu's deflated look. Although I felt a little sorry for him later, when I think of his usual nostrils turned up, I immediately feel so good!"

"You don't know, he is usually pretty and ugly, and he is full of superiority to us students. There was even a male classmate who was ridiculed by him because he disliked the price of milk tea. He made his eyes wet. famous."

Jiang Cheng frowned: "There is still such a thing."

Judging from the situation just now, Dai Yu is a person who bullies the weak and fears the strong.

Even Jiang Cheng, who came here in a supercar, was ridiculed by him, let alone those ordinary students.

After getting excited, Lin Qingxue couldn't help but pouted and complained: "Yeah, I think he is just blindly confident. Every time he talks to me, I feel so oily. He keeps saying that it will be my loss if I don't choose him. That's right." , is it true that you just said that you will no longer rent to Dai Yu? Or are you just scaring him? "

Jiang Cheng knew that Lin Qingxue must be feeling sorry for the liquidated damages Dai Yu mentioned.

Jiang Cheng smiled confidently and nodded, then started the car.

"Don't worry, based on what I know about Dai Yu, he doesn't dare to ask for the liquidated damages. Even if he asks me for it, I won't give it to him. Since he is like this, why are you still working part-time in his shop?"

Lin Qingxue shrugged helplessly: "You also know the situation of my family. My mother got sick and my father lost his job. I have looked for all the part-time jobs around here. The ones that are closer to the school and the part-time fees are relatively high. That’s his store.”

"The price he gave was 15 yuan an hour, while other stores were 10 yuan and 12 yuan. Sometimes when there were no classes, you could teach for a whole day, and the price was higher. And I didn't know he was interested in me at first, and Later, after I rejected him, he never mentioned it again, so I have been working part-time with him.”

Jiang Cheng touched Lin Qingxue's hair distressedly: "Stop working part-time, study hard and enjoy college life, don't worry about the rest."

Lin Qingxue felt warm in her heart when she heard this, and said with a sweet look on her face: "If your store is no longer rented to Dai Yu, should you consider opening a store of your own?"

Jiang Cheng nodded: "Well, I have my own selfish reasons for not renting it to Dai Yu. Anyway, I have already spent a lot of money to buy it, and the location of this store is good. I plan to use it to open my own store."

Jiang Cheng is a businessman, and he has already paid a price to buy it.

In addition, Dai Yu had already done market research for him, so why didn't he use it to open a store himself.

The capital market is a competition between you and me. The profits are not yours, but mine.

"That's what I thought just now, so have you decided what store you're going to open?"

"It's still a milk tea shop. I plan to create my own milk tea brand, and then use the locations of the stores I just bought as the new storefronts of this milk tea shop."

When Lin Qingxue heard this, her eyes lit up.

Then he nodded in agreement: "I don't know about other stores, but Dai Yu's store usually has a good turnover. In addition to our school, there are two universities nearby. In addition to many regular users of the store, there are more There are also takeout orders, and there are also a lot of takeout orders from nearby office buildings. And I heard him say that the customer traffic at other stores is also good."

"Well, milk tea culture has become popular in the past few years and has gradually replaced the beverage market. I would not consider joining a milk tea shop. Not only is the franchise fee high, but the key is that it is mandatory to use their ingredients. I have tasted it in that shop before. Their milk tea is made from non-dairy creamer and saccharin, right?"

Lin Qingxue nodded: "You are so amazing, you can taste this?"

Jiang Cheng nodded confidently.

In fact, he would have to thank his ex-girlfriend Zhao Jia for understanding.

Zhao Jia always buys milk tea from a certain Hucha.

It is said to be purely natural and has no additives. The base material is pure milk, which is different from the non-dairy cream powder used by other brands.

This brand of milk tea tastes healthier and has a different taste.

Thinking of this, Jiang Cheng continued: "The taste of milk tea made from pure milk is different from that brewed from non-dairy creamer. There have been milk tea brands made from pure milk in the past few years, but the price is relatively high. A cup of milk tea costs almost They’re all around 20 yuan.”

"Although the price is very high, which milk tea shop is very good at advertising and invites navy to queue up to buy milk tea at their house every day, so their popularity spreads quickly. However, the price is a bit expensive for some office workers. , let alone students.”

"Based on the positioning of our store, this price is not suitable, so I plan to lower the price of pure milk tea to around 10 yuan. The base material is the same as theirs, and it is also a milk tea made from pure natural milk without additives. Student You can drink it with confidence.”

Listening to Jiang Cheng's plan, Lin Qingxue couldn't help but turn her head and look at Jiang Cheng with bright eyes, as if she admired him very much.

"It sounds very good. If it were me, I would buy it. After all, the health price is still low."

Jiang Cheng nodded and continued, "It's not enough to attract the market with low prices. If the response of these stores is good after opening, then more stores will inevitably be opened. By then, they will not only be opened near the university town. So we don’t just rely on low prices to attract customers. If we want this brand to enter the market, we need to inject some public awareness into this brand.”

Seeing Jiang Cheng start planning so quickly, Lin Qingxue was very surprised at the execution ability of the rich man.

Rich people dare to plan and act.

After all, their resources and finances support them in doing so.

Ordinary people usually start to stagnate at the first step of planning. After all, the first step of planning is money...

Lin Qingxue looked at Jiang Cheng and said, "If we want to inject awareness into the brand, we have to increase publicity."

Jiang Cheng nodded and said: "Besides asking the navy to queue up, the most direct publicity method is to invite celebrities to endorse, and invite Internet celebrities to visit the store to check in."

Lin Qingxue frowned slightly when she heard this. Jiang Cheng saw that she was hesitant to speak and stretched out his right hand to pinch her cheek: "Just say what you want to say."

Lin Qingxue said cautiously: "I actually think your idea of ​​​​this milk tea shop is very good, because I have worked in this store, and its monthly turnover is quite considerable. However, after we took over, we created a new brand and positioned it The price has been reduced, which has led to a reduction in profits. At this time, we still need to invite celebrities to endorse? Will this cost too high? If we add endorsement fees, the initial investment seems to be too high? It may take time to recover the funds It would be too long.”

Jiang Cheng understood what Lin Qingxue meant.

Today's celebrities often pay sky-high endorsement fees.

It would cost at least several million to ask those slightly famous celebrities to endorse you.

A milk tea shop excludes rent, water, electricity, materials, and labor costs.

It will take at least several years to make a net profit of several million.

So this calculation is really not cost-effective.

Jiang Cheng nodded and praised Lin Qingxue: "As expected of a finance major, I have already considered this aspect."

"Don't worry about this. I have already thought about the celebrity endorsement. Su Wan, who is being favored in my company recently, is from my own family, so there is no need for endorsement fees. After all, it is just a matter of taking a few photos. As for visiting the store, that is also It’s quite easy. I opened an Internet celebrity media company a while ago. Although there are not many big Internet celebrities now, Qiao Yinyin’s Douyin fans are not bad and she already has millions of followers.”

Lin Qingxue didn't pay much attention to Internet celebrities, so she didn't know Qiao Yinyin.

But when she talked about Su Wan, she couldn't help but curl her lips slightly.

Lin Qingxue suddenly turned sideways, holding her cheeks in her hands and blinking at Jiang Cheng.

"Su Wan? I've seen the scandal between you two before. It's rumored that she is being kept by her boss... Actually, I think she is very beautiful, and she has a good acting performance and a great figure. The key is You don’t even know how envious I am, just like the other passers-by and netizens, that you are so willing to praise her handsome boss.”

Hearing this slightly sour tone, Jiang Cheng smiled and asked directly: "After saying so much, what do you actually want to say?"

Seeing that her petty thoughts were exposed, Lin Qingxue asked playfully: "Do you think she is beautiful or me?"

When asked this question, Lin Qingxue even straightened her chest unconsciously.

Looking at the red light at the traffic light intersection ahead, Jiang Cheng stepped on the brakes.

While looking at Lin Qingxue's chest, his right hand subconsciously covered the roundness of her chest.

The soft touch came from the palm of his hand, and Jiang Cheng couldn't help but smile with satisfaction: "Although you are a little smaller than the panda, in my eyes, of course you are more beautiful."

Lin Qingxue shyly pushed away Jiang Cheng's hand that was drawing circles, and said with a blushing face: "Oh, someone will see it later. I'm not too young, am I? Is she really that big?"