After rebirth, I want to destroy my original family

The Internet industry develops faster than other industries because it can ignore space and time.

But similarly, if such a company dies, it will die very quickly, just like if it is hungry.

If there are no orders and there are few riders, the food delivery will be slow if there are few riders. If it is slow, it will annoy users, and if they don’t like it, there will be no orders.

Once such a vicious cycle begins, the company will collapse like a domino.

Not long after Ele.me stopped spending money on discounts, it suddenly issued an announcement to postpone the sales settlement cycle. The 5% off carnival originally scheduled for 8 days also came to an abrupt end on the 7th day.

No company can afford endless money burning, let alone poor results.

After the news came out, there was an uproar in the industry.

You should know that this is only Douyin’s first commercialization attempt, and this attempt only added a port and updated a prompt, but it started to crumble when it was hungry.

Many people in the circle talk about Gu Ming, and they all think that 2012-2015 was the peak period of Gu Ming's dominance.

Group buying, takeout, supply chain, and taxi-hailing are all blooming.

But only now did they realize that Gu Ming's dominance over the market was still increasing and had not yet reached its peak. This time, even Ali couldn't stand it anymore.

So, what's next?

People who do business are not stupid. Some things will become clear if you think about them. This is just the beginning.

"Boss Cui, please find a skilled manicurist to help my wife make beautiful nails!"

"Hey, Mr. Luo? Long time no see."

In the Beijing city, at Baihua Valley Mall, in a nail salon, Robin, the former manager of Lashou.com's Donghai district, walked in with his wife.

Cui Yiting came out after hearing the news and was a little surprised to see her old friend.

LaShou.com and Suixin Group are the most hostile in the group buying war, but as years have passed, the former fight to the death has become a joke.

Robin and Cui Yiting chatted briefly, then looked around the store and asked, "How is your recent business going?"

"We have opened 2 branches and made a lot of money. But this is also thanks to Mr. Gu's kindness in choosing us to be the Baihua Valley brand store."

"Then do you play TikTok?"

Cui Yiting nodded: "We have a task within Baihua Valley to make a marketing video every month, which has a very good effect in attracting traffic."

Robin turned to look out the window: "I'm so hungry that I can't hold on anymore."

"Boss Luo, why are you still so involved in the Internet circle?"

"Because before the New Year, Chen Jiaxin called me and said that Ele.me didn't plan to take over half of the market this year. By the time the scale increases, the management will definitely be short of manpower, so she wanted me to help."

After hearing this, Cui Yiting smiled slightly: "Don't you think it's really suspenseful? Fortunately, you had the courage to give up and didn't choose to continue working on the Internet?"

"Yeah, really hanging..."

Robin couldn't help but speak and looked at the popular Douyin video playing on the big screen outside the window.

When did he first meet Gu Ming? It was the year when an unknown college student group buying website suddenly announced that it would enter Donghai.

That was the first time he heard the name Gu Ming, and also the first time he heard the name group buying. In the five years that followed, the development of the entire Internet could no longer avoid these two names.

They were the first group of people to retreat bravely from the rapids, and they couldn't help but feel lucky at this time.

Time flies and it is Mid-Autumn Festival. Many people come to visit Gu Ming's home.

The Internet industry, the supply chain industry, the catering industry, and the physical industry are countless.

After all, group buying is now one of the biggest capitals in China, just like in ancient times when you had to pay homage to the masters before doing business, you have to choose one from Alibaba, Tencent, or group buying.

For example, Zhang Danian, the president of Lianshang Company from Jinling, Dai Meng, the president of Backlock Technology Company...

Many people came together without any prior arrangement, and the gifts they sent piled up into a small mountain.

"Mr. Zhang's Wi-Fi Master Key is very good. I like it very much. I noticed this software as soon as it was launched."

"You guys just tricked users into downloading your software, and then secretly memorized their wifi passwords. When there were more and more passwords, you finally cracked them?"

"Such a stupid software should be vigorously promoted so that everyone around the world can use WiFi. If I don't have enough money, I can invest."

Everyone looked at Gu Ming, who had a high bun on his head, sitting on the sofa and talking animatedly, with his daughter standing behind him, busy with her little hands.

Gu Aiyao is very naughty now. She uses her mother's rubber band to braid her father's hair.

After a while, Gu Ming's hair was full of tufts.

The people who came to visit looked at each other in confusion, and looked at Gu in dad mode, obviously in a trance.

He was beaten up right under their noses. They thought Gu Ming's character should be like a powder keg, but they didn't expect him to be so easy-going and not fussy about details.

Such a sense of contrast is too strong.

When everyone was leaving, some people even saw Gu Ming impatiently opening the gifts they brought.

"What did you give me?"

"Mooncakes..."

"Hide it quickly, don't let your mother see it, I'm afraid my lips will be damaged."

And what happened next was just as everyone expected. Ele.Buy’s crushing defeat was not the end, and Pintuan’s counterattack against Alibaba had just begun.

If you want to hit a dog, you must be prepared to be chased and bitten by the dog.

So on the third day after the Mid-Autumn Festival, Douyin launched a latest version, and Cloud QuickPass was officially connected to Douyin. After entering the menu bar in the upper left corner, there is Cloud QuickPass scanning and payment QR code.

In addition, after clicking the plus sign in the lower bar, you can also directly recognize the UnionPay QR code and jump to the settlement.

You go to a convenience store to buy something, or you go shopping with your wife, and you can scan and pay directly while browsing Douyin.

This one-step update instantly threw the entire Alipay into a panic and made payment feel like it was facing a formidable enemy.

TikTok is the software that occupies the most fragmented time of users. When users have payment needs, they tend to stay on the TikTok page more, so UnionPay QuickPass naturally becomes the first choice.

WeChat Pay is better off because it is still able to compete with Douyin in terms of traffic, but Alipay is not so lucky.

It is a tool software in itself, and users will not just open it to play with it.

And when users encounter payment needs, the possibility of them staying on Douyin is much greater than that.

This has always been Alipay's most fatal shortcoming, and now this shortcoming has been fully exposed after Cloud QuickPass was connected to Douyin.

Subsequently, the group purchase of the group purchase was also connected to the main interface of Douyin in the form of a mini program, and at the same time, the Douyin video channel was opened on the group purchase side.

Merchants who want to promote their stores can directly upload videos to the Douyin group buying page.

Users don’t like watching advertisements, so the advertisements of group buying merchants generally will not enter the short video traffic pool on the homepage to affect the user experience.

But it’s different for users who have needs. You may want to go out to eat, but you don’t know what to eat.

So you click on the Douyin group buying page, and after a quick look, you can see the dining environment and signature dishes at a glance. Click the lower left corner to go directly to the package purchase page.

Especially the check-in videos of attractions allow users to intuitively know whether they should go to this place.

This formed a closed loop with Gu Ming's previous layout of promoting city songs and inviting officials to promote local culture and tourism.

Douyin, crazy!

“It is said that not long after the group-buying war ended, Gu Ming acquired Huayu Film and Television. Some people said that he had already finalized the Douyin project at that time.”

"In other words, this is the final form of the spell."

"Looking back, we were really stupid when we started group buying. Even if Dianping.com has survived until now, could we have survived after TikTok appeared?"

Yang Xueyu looked at Zhang Tao and couldn't help but speak his mind.

Dianping originally thought of many means to deal with group shopping, such as restrictions on payment tools and public opinion wars.

But think about it now, even if they succeeded at that time, and were lucky enough to eat up part of the group buying market, how could they possibly withstand the entry of group buying into Douyin this time?

As for the reputation of being restarted twice, it is even worse.

They failed to succeed in the group buying war, and later they were restarted once to do food delivery, and again when Alipay wanted to integrate its functions.

Now, at the moment when group buying was connected to Douyin, it has completely gone cold.

At this point, the sniper war that Ali had been planning for a year was completely over. Zhang Xuhao was like a god, accurately predicting the time when the war would be over.

But it was settled, and the result was very different from what they imagined.

The entire Alibaba team launched an attack, including its own projects and godson projects. However, they failed to defeat the group buying and all the projects were wiped out.

But before Ma Yun had time to get angry, another piece of news came, making his scalp numb.

"Boss, a manager from the group buying business department went to Gree today."

"Gree?"

"Yes, Dong Mingzhu received me personally. I visited the assembly line and factory in the morning, and in the afternoon I focused on looking at several new products that Gree will be launching later."