Rebirth in 1989: Creating the Chinese Technology Empire

"Xuanwu Big Dipper, starting from 1.68 yuan..."

"Xuanwu Starlight, starting from 3.68 yuan..."

"Xuanwu Fit, starting from 5.68 yuan..."

"Xuanwu Star Crown, starting from 7.68 yuan..."

"Basaltic Sea Beast, starting from 9.68 yuan..."

"Xuanwu Raptor, starting from 21.68 yuan..."

At the press conference, when Zhou Ye announced the price, all the Chinese people watching the live broadcast were stunned. Darling, is this price real? Can cars really be that cheap?

The Xuanwu Big Dipper is only 120 years old. Although this thing is small, it is a real car. It can be used as a sign and can run at a top speed of kilometers per hour.

Other models are also very cost-effective. The Xuanwu Starlight, a big seven-seater, only costs 36,800. This price is too good.

The Fit costs over 50,000, the Star Crown costs over 70,000, the Sea Beast costs over 90,000, and the Raptor costs over 210,000. This time the Xuanwu brand has completely knocked down the price.

The real price butcher, and such selling prices also make the profits of these cars no longer huge profits. Except for the Raptor, the net profits of the other five cars are controlled at around 2000 yuan.

Although it is much more than Xu Huasheng's original planned profit of 1000 yuan, this profit is still very low. You know, based on this profit calculation, it will take a long time just to recover the research and development costs.

"In addition to price, our Shanhai Automobile Group has also launched a good financial system, with low-interest installment loans for up to five years..."

After announcing the price, Zhou Ye began to announce various car purchase policies.

Among them, the installment loan policy has made many people excited. For example, a three-year interest-free loan requires a minimum down payment of 20%.

If you follow this policy and buy the lowest-equipped Beidou Star, you only need a down payment of 3360 yuan to drive the car home.

With three years of interest-free installments, you only need to pay back 374 yuan per month.

This installment loan has given some ordinary people the hope of buying a car. The wages of many people have been raised in the past two years, and many people's wages are as high as 500 to 600 yuan a month.

If you are a couple and it costs more than 1,000 yuan a month, you can still consider buying a Beidou Star in installments.

Price butcher, real price butcher.

When people from other car companies watching the press conference saw this price and this financial policy, their faces were completely darkened.

Damn it, how can you play with this price? They can't even reach this cost price. Shanhai Automobile is flipping the table.

Now Shanhai Automobile's cars sell for more than their cost price, and in the Chinese market, the so-called brand effect has not yet formed. Even if it did, Shanhai Automobile's brand would be stronger than theirs. How can they compete?

The press conference is over, but many Chinese people are hotly discussing tonight's press conference. Many families who can afford to buy a car are even planning to go to a Xuanwu brand store tomorrow.

On Sunday, early in the morning, many Chinese people came to the Shanhai Automobile directly-operated store.

Shanhai Auto now has many stores across the country, and sales channels have been laid out in the past two years. Shanhai Automobile adopts a direct-operated model, and the initial investment in directly-operated stores is huge. So far, there are more than 600 directly-operated stores across the country.

These stores are very large, and each store is a car city, planning several brands under Shanhai Automobile, and they are fully functional, including sales, after-sales, car beauty, car modification, etc.

Shanhai Automobile's goal is to have at least one directly-operated store in every county-level unit in the future. All stores will adopt a unified management model and have high standards for employees.

Let consumers get the best service, let the quality of the product speak for itself, and the sales speak of the service. Although this model costs a lot of money in the early stage, it has huge advantages in the later stage.

Besides, Shanhai Automobile is not short of money now. Moreover, land prices across the country are relatively cheap now. Taking advantage of the cheap land prices, we can build up sales channels first to gain an absolute advantage in the competition in the future.

Early in the morning, after the car store opened, many people couldn't wait to come to the store.

After seeing the actual car, many people were even more excited.

Under the illumination of the lights, these cars are so attractive. And every car is very good. Even the cheapest Big Dipper can seat five adults. Moreover, the rear seats can also be folded down, which can not only accommodate people, but also can be used as a small truck to pull cargo.

The most important thing is that it is cheap. The lowest model with manual transmission only costs 16,800 yuan. Even if you add purchase tax, insurance, registration fees, etc., the total cost is less than 20,000 yuan, and it can still be used for three years. Interest-free loan.

For the automobile industry, price is the ultimate killer.

This time, the Xuanwu brand really turned the tables. Comparing Santana and Xuanwu Xingguan, these two cars can be regarded as direct competitors.

But in comparison, you will find that Xingguan beats Santana by two ways.

The Commander's Star Crown is longer than Santana, the vehicle width is wider than Santana, the wheelbase is also longer than Santana, and the rear passenger space is larger than Santana.

This is on the surface, but the internal gap is even greater.

In this era of Santana, only the driver has an airbag, but nothing else. The suspension is still a rigid board suspension, and the configuration is also very low. The seats are all cloth seats, and there is no ESP.

Let’s look at the Star Crown again. It comes standard with four airbags, standard ESP body stabilization system, the seats are made of artificial leather, the suspension is a three-link independent suspension, the engine is more powerful and fuel-efficient than Santana, and the gearbox is also better than Santana. .

Although both cost more than 70,000 yuan, the various configurations are completely crushed. To put it bluntly, these two products are not products of the same era, and are technically one generation behind them.

It’s lively. Xuanwu brand stores across the country are bustling with activity.

There was an endless stream of people looking at the car, asking about the price, and taking it for a test drive. Of course, many people made the decision to buy it after seeing it.

In the past two years, many people have learned to drive. Now among the Chinese people, ordinary people are preaching the three necessities for young people’s future.

You must learn computers, you must learn a driver's license, and you must learn English.

Everyone is saying that in the future, if you don’t know computers, don’t have a driver’s license, and don’t know English, you will not be able to keep up with social trends.

Under such circumstances, driver's licenses have mushroomed in China in the past two years. Many Chinese people have gone to learn to get a driver's license.

And some people are also rumoring that learning to drive a driver's license will become more and more expensive and difficult in the future. Under this situation, more and more people in China hold driver's licenses.

The Shanhai Automobile store became lively, and amid this excitement, sales increased crazily.

The most important thing is that many stores now have no existing cars at all, but only show cars. If you want to pick up the car, you must first pay a deposit and then wait. The deposit is paid on a first-come, first-served basis.

This situation has actually made many people who were originally hesitant decide to buy. Things in short supply are all good things. Now many people are still afraid that they will not be able to buy such a cheap car in the future.