Rebirth in 1989: Creating the Chinese Technology Empire

The sudden price war directly blinded some home appliance brands.

Japanese brands are the first to bear the brunt, followed by some American, European and other niche brands that have also been affected. However, compared with the market share of Japanese brands in the United States, the market share of other brands is relatively small.

These brands used to be mainstream brands in the United States, but then Japanese brands came and took away a lot of their market, so now the market share of these brands is very small. And with the rise of Wo Sheng, Robertson, and Bailian brands, their market share has further decreased.

After Chinese brands entered the market and started a price war with Japanese brands, they were affected again, and their market share in the US market dropped even further.

The sales volume was not good to begin with, but after the price war started, it was nothing more than a display of bad products. Besides, domestic American brands all follow the mid-to-high-end route, and the price war starts in the low-end market and has little impact.

The same is true in the European market. European brands occupy the mid-to-high-end market. Although the price war between Japanese and Chinese brands in the low-end market has an impact on them, it is not fatal.

In the Japanese old man's manor, the American marketing managers of Japanese brands are here.

But after arriving, their opinions differed.

"Lower prices? How to lower them? Do you want to lose money? How long can we keep up with our strength? Our current prices are already at cost. In the last quarter of last year, Sony suffered a lot of losses..."

Sony representatives said angrily.

Follow the price reduction? How to follow? Damn, how long can we keep up the price war with Chinese brands? If Huaxia Brand loses money selling goods and loses as much as itself, then the price war will be a war of attrition to see who can afford to lose the money first.

In this way, Japanese brands can rely on their deep pockets to fight a war of attrition with China to see who can hold on first. But that is not the case at all now. After the price reduction, China may still maintain a meager profit, or at worst it will not make any money.

In such a situation, if you lose money and engage in a price war, you are simply seeking death. You are cutting the flesh with a slow knife. In the end, not only will you not win the price war, you will also have to put in the money you have earned in the past. If this situation is not resolved, Sony would rather withdraw from the US market than continue to cut prices. Sony now no longer wants to play in the electronics industry.

"What will we do if we don't lower prices? Do we have to withdraw from the global market and return to the local market? How big is the local market? Can it support us? The price war launched by Chinese brands this time is on a global scale, not just in the United States..."

whispered the Toshiba representative.

"Shut up, if you Toshiba hadn't been selling things indiscriminately, would we have been deceived by the Americans?"

The Panasonic representative retorted to the Toshiba representative, which made the Toshiba representative want to curse. Damn it, even if I don't sell things blindly, do you think the Americans can let us go? Even if it doesn't happen, the United States will find other reasons.

As a Japanese company, what kind of company can it be if it doesn’t even have this understanding?

Quarrel, this time representatives of Japanese brands started to quarrel.

Everyone has different opinions this time. Some say they cannot lower prices, some say they will die if they don’t lower prices, and some brands have already given up and want to withdraw from the US market. There are also some brands that want to cooperate with Chinese brands, and some companies want to transform and no longer be in the home appliance industry.

In short, everyone in the manor was in a row.

"Okay, everyone, there is no point in arguing. As for what to do, you can decide for yourself. What we have to do is to unite, mobilize our resources to let the country come forward, and let the United States launch an anti-dumping investigation against Chinese brands as much as possible. Increase the cost of Chinese brand products in the US market, otherwise it will be difficult for us to win this war..."

Finally, the old man in the manor sighed and said.

The matter has reached this point, and the national level must step forward to solve it. If the problem cannot be solved at the national level, things will be difficult.

Although the hope is not great, they still need to fight for it. After all, a strong China is not in the interests of the United States, and they must make this clear to the U.S. government and U.S. capital.

No matter how powerful Japan is, it will still be your American leek field. If China is strong, then it will be really strong. Raising tigers is a recipe for disaster.

The United States can easily harvest Japan, but it is difficult for the United States to harvest China. Moreover, China is a red country, and when it becomes stronger, it will definitely be a mortal enemy of the United States.

Moreover, the Chinese market is not yet fully open, especially the financial market. The strict financial market prevents U.S. financial institutions from cutting China like they did Japan.

A shopping mall is like a battlefield, where all available resources need to be mobilized.

Japan, Toshiba headquarters, after the meeting in the United States ended, Toshiba immediately held the highest-level board of directors meeting, and all directors came.

"Everyone, now may be an opportunity for us. We have cheap parts channels. We can follow this price war. Not only that, we can also conduct a price war in our own country and seize the opportunity to seize more Many local markets.”

The Toshiba president's eyes were shining, Toshiba's opportunity had come.

Toshiba now has access to cheap parts, and there are a lot of them. Today's Toshiba quietly imports even the simplest shells from Takarashima Hisori Seiko.

Even if tariffs are included, the price of these parts is much cheaper than those produced in Japan.

"President, can we assemble our products for overseas markets directly in Xisen? In this way, the overall cost of our products may be lower."

Matsuzaka Tianyi's words made the president immediately think deeply.

"You can ask. You can contact Xisen and ask what the price will be if our products are assembled there. If the cost is much lower than in Japan, we will put our production lines for overseas markets in Baodao. ”

The president's words made Matsuzaka Tianyi nodded and immediately walked out of the conference room to make a phone call.

Baodao, Xisen Seiko, Li Minghui's cell phone suddenly rang. After seeing the number, Li Minghui swallowed and answered the phone.

"Mr. Li, I have something to ask you. If our Toshiba products are assembled in your factory, how much will the OEM fee be?"

Matsuzaka Tianyi's voice came from the mobile phone.

"Mr. Matsuzaka Takeshi, can you wait a moment? I'll let the production department do the calculations."

Li Minghui said directly.

"Okay, hurry up, I'll wait for your call."

Matsuzaka Tianyi hung up the phone. After hanging up the call from Matsuzaka Tianyi, Li Minghui took a deep breath, pondered for a while, and then directly dialed a phone number that he usually least wanted to call.