Rebirth in 1989: Creating the Chinese Technology Empire

Chapter 442: Ultra-luxurious top-notch luxury cars: Who has enjoyed luxury more than China!

"Xu, how much will the final price of this car be if it goes on the market? What is the approximate research and development cost of this car? How long will it take for this car to be officially launched?"

In the car factory, Salman couldn't help but ask after learning about the model Xu Huasheng took out.

"Your Highness, the research and development cost of this car will be about US$15 billion, and the research and development cycle will be two years. The final selling price of the car will not be low, and may even exceed US$100 million. The cost of this car is too high, and the technology They all use the most advanced technology, and many things are handmade, such as the wood grain veneer inside. Just one veneer requires a master worker to make it by hand for two months..."

Xu Huasheng began to introduce many special features of this car. Many things need to be customized by hand. The several wooden decorative panels used inside the car are completely made according to the lacquerware techniques used in ancient Chinese palaces. The materials are expensive and the techniques are complicated, but once they are made, they will not deform or change color for hundreds of years.

Moreover, many of the accessories in the car are made of precious jade or even jade, which are very expensive. When it comes to luxury, who has played with the Chinese ancestors? Now Xu Huasheng has put these things into this car, using this method to increase the class and luxury of this car.

"Your Highness, the complex craftsmanship and price of this car are destined to be unable to be sold on a large scale, so the research and development costs shared by each car are very high. However, I can guarantee that after this car is released, it will surpass all top luxury cars on the market. Everyone has to look up to this car. This car will be a benchmark for ultra-luxury brand models. In terms of the technology and configuration of this car, it will not be outdated even if it is not updated in twenty years. This car will become a status symbol... …”

Xu Huasheng said confidently. This car is definitely the benchmark for all cars of this era. It is a technical benchmark, a design benchmark, a luxury benchmark, and of course the price is also a benchmark.

The price is $100 million, which is a sky-high price. You must know that the top luxury car Rolls-Royce sells for only a few hundred thousand dollars overseas.

There are only a handful of cars that exceed one million US dollars, and only a few special top-level supercars dare to set such prices. But only a few or even one of each of those cars are produced. But now this luxury car is a mass-produced model and it is on the market. Even wealthy people in the Middle East can buy many of them.

"Your Highness, if it is not luxurious enough, we can also launch an extended model in the future, which will be tens of centimeters longer. This will make the rear space larger and more luxurious. Of course, the price will also be more expensive..."

Xu Huasheng continued, which made Salman laugh happily.

"Xu, we want this car. It doesn't matter if it's more expensive, as long as it's luxurious enough. A longer version can also be launched at the same time. Money is a small issue. If it's not enough, we'll add more."

Salman said directly. Money is a small issue, and 1.5 billion US dollars is nothing. If the Royal Saudi Automobile Company had this brand and this model, it would be so honorable. This is Saudi Arabia’s top domestic luxury car. It would be so honorable to tell the truth.

When the time comes, the Saudi royal family will directly give a few cars to other royal families, and it will feel comfortable to spend money.

"Your Highness, there is another question. Even if this car is developed, I'm afraid you will have to import the entire car from our Shanhai Automobile in a short period of time. The technology of this car is very high, the parts are very difficult, and even the assembly process is very difficult. The requirements are all very high..."

Xu Huasheng looked at Salman and said, Saudi Arabia cannot produce this car. It can't even be assembled. The system inside is too complicated and the assembly is very difficult. Those workers in the Saudi factory may not be able to complete the assembly.

Besides, even if the workers at the Saudi Royal Automobile Factory can assemble it, Xu Huasheng doesn't want them to assemble it. Shanhai Automobile Group will not teach the production process of this kind of top luxury car casually.

At the same time, if this car is mass-produced, the production of this model will allow Shanhai Automobile to cultivate many high-end workers with top skills. European and American ultra-luxury companies like to use handicrafts to promote the luxurious attributes of ultra-luxury cars. Shanhai Automobile can also use this method, and it can be even better.

Once China's top luxury goods become extravagant, they are inhumane. A simple car horn cover can be turned into a top-notch work of art. This is a premium price. At that time, all these things can be displayed with this car.

Xu Huasheng also hopes to promote the development of China's intangible culture through top luxury cars, so that the craftsmanship left by many ancestors can be carried forward in another way.

If you can get an umbrella in the door of a Rolls-Royce, you can also have an umbrella in the door of this car. And this umbrella can be a top-notch handmade umbrella made with traditional Chinese craftsmanship, which is better than the handicrafts made by Rolls-Royce. More awesome, higher value.

"Xu, can the assembly factory be placed in Saudi Arabia? All your engineers can be sent here. We will pay the wages. We will never treat these engineers badly. We will pay for all the equipment and other equipment used, and the factory management can also be left to you. We I just hope that this car is produced in Saudi Arabia..."

Salman looked at Xu Huasheng and said. Xu Huasheng thought about it carefully and finally nodded and accepted the suggestion. He can understand the intention of Salman's request. After all, Saudi Arabia's top luxury cars are produced in China, which is a bit unpleasant to say.

After inspecting the car factory, Xu Li and Salman returned to Riyadh again.

At 8:30 tonight, the Huasheng brand press conference will be released in Riyadh. These conferences will release a lot of things, and tomorrow these products will go on sale in Saudi Arabia, Egypt, the United Arab Emirates, Oman, Iraq, Turkey and many other countries.

As night falls, many people in the Middle East are waiting in front of the TV to watch the press conference.

This press conference has been publicized for a long time, and now people in the Middle East have a very high awareness of the Huasheng brand. After all, Huasheng is the only brand selling mobile phones in the Middle East. So far, no second mobile phone brand has appeared.

Although Nokia also has mobile phones, Nokia's mobile phones are currently only sold in Europe and not in the Middle East at all.

During this period, Huasheng not only sold mobile phones, Huasheng also began to build its own direct stores in the Middle East, bringing many high-end products to the Middle East.

Therefore, consumers in the Middle East are looking forward to the new products of the Huasheng brand. They are looking forward to the different new products brought by the Huasheng brand.

At 8:30 p.m., many media from the Middle East were invited to broadcast the press conference live.

"Hi, everyone, I am Xu Huasheng, president of Huasheng Group. I am very happy to meet you here..."

Xu Huasheng appeared on the stage and greeted everyone in authentic Arabic. This proficient Arabic made the people in the Middle East feel very familiar and comfortable. Look at how much President Huasheng respects them and directly uses proficient Arabic to develop releases. Yes, and comparing it to some brands that don’t even bother to provide Arabic instructions, Huasheng Brand does respect consumers in the Arab world.


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