Rebirth 99 to become a car giant.

Venusstar Technology’s official announcement of the number of launches in 2015 marked the beginning of Nanshan-affiliated companies’ official announcement of their outstanding achievements in 2015.

As the founding company of the Nanshan Group, Nanshan Automobile Group is naturally unwilling to lag behind.

On January 2016, 1, Xingchen Auto, Jaguar Land Rover and Future Auto all officially announced their sales figures for last year.

Xingchen Auto's global sales last year were 98 vehicles, just a small step away from 100 million.

As expected, this year the brand achieved a breakthrough, directly reaching 122 million units, becoming a luxury brand with significant global influence.

Jaguar Land Rover's global sales last year were over 60 units. Thanks to the rapid growth of the Chinese market, global sales this year have soared to 78 units. The mid- to long-term goal of 100 million units is just around the corner.

Future cars are also flourishing all over the world. Even in Japan, where Chinese car brands have no presence, more than 1 units were sold last year.

Last year, Future Auto's global sales reached 43 units, a greater increase than that of Star Auto and Jaguar Land Rover.

The combined sales of the three companies have reached 243 million vehicles, a level that has already put them among the top 10 in global car sales, and surpassed BMW to become the eighth-best selling automaker.

"Mr. Cao, even if we don't count the sales of Nanshan Engine, Nanshan Transmission and Nanshan Auto Parts Group, our Nanshan Auto Group has surpassed Toyota and Volkswagen to become the world's largest auto group in terms of revenue."

"I think this news can be well publicized so that everyone can have a deeper understanding of Nanshan Automobile Group."

“At this stage of development, we no longer need to hide our brilliance, but need to let everyone know our brilliance.”

Zeng Tingting actively proposed the next promotional idea to Cao Yang.

In the past two years, the limelight of Nanshan-affiliated companies has basically been snatched away by Honor Technology and Venusstar Technology.

As a start-up, Nanshan Automobile Group's popularity has not changed much.

Zeng Tingting felt that this situation needed to be changed.

Cao Yang thought this made sense.

"You should discuss the promotional language with Autohome. Since you want to promote the topic of being the world's number one, then promote it well."

"The Chinese auto industry is now completely on the rise. Whether it is our group or other independent brands, everyone's performance is completely different from ten years ago."

"We can take this opportunity to work with China TV to make a documentary about the development history of China's automobile industry. I think Spring City Automobile Group and Westwind Automobile Group will be very interested."

Either don’t do it, or do your best if you do it.

Since you have already decided to stand on the stage, there is no need to be polite.

"No problem. I'll go directly to Autohome and have a good talk with Mr. Yu."

Zeng Tingting certainly doesn't need to discuss the details with Cao Yang again. What she needs is to determine the direction of her efforts.

After all, choice is more important than hard work. If the direction is wrong, no matter how hard you work, it will be meaningless.

At the same time as Nanshan Automobile Group officially announced its sales, the sales of Nanshan Hongqi were also announced.

"Mr. Cao, Nanshan Hongqi's global sales this year reached 108 million vehicles, of which exports accounted for 16%. This result is better than we expected last year."

Zhu Zhengfeng is in a very good mood now. Nanshan Hongqi has finally become an independent brand car company with sales exceeding 100 million vehicles. This achievement was hard-won.

Previously, Chery, Geely and BYD had all reached the 100 million vehicle sales threshold, but they have fallen back in the past two years, and their sales this year are not as good as Nanshan Hongqi.

In other words, Changan Automobile can still suppress Nanshan Hongqi.

"The global auto market has great potential. Whether it's Toyota, Volkswagen, General Motors, or Hyundai Kia, their sales volume overseas exceeds 50%."

"The situation is similar for several brands under Nanshan Automobile Group."

As long as Nanshan Hongqi can achieve 50% of its total sales volume from exports, I think it is entirely possible for the final sales volume to reach 300 million units.

"By then, Nanshan Hongqi will be able to become one of the top 10 in the world."

Once Cao Yang made this promise, Zhu Zhengfeng became even more motivated.

He plans to visit the relevant departments again after the New Year, and take the opportunity to travel abroad and visit various embassies.

Nanshan Hongqi's various products need to be further developed in overseas markets.

However, Zhu Zhengfeng was excited, while Great Wall, Chery and BYD were a little depressed.

"Mr. Wang, in the current fierce automobile market, it is not easy for us to maintain our current sales volume."

As the sales director of Great Wall Motors, Lian Furong feels it is necessary to explain his efforts.

Just because Great Wall Motor's sales in 2015 dropped by one percentage point compared to 2014, it doesn't mean that the sales department is not working hard.

"Old Master, I understand what you said, but the board of directors must understand it."

"The boss's daughter will be returning from studying abroad soon, and she will definitely join the group to work then."

"I heard that she is very dissatisfied with many of the practices we are doing now."

“If the performance is good, there is nothing to worry about.”

"It just so happens that the current performance is not very ideal, and it will probably be more troublesome in the future."

As the general manager, Wang Ying has a lot to consider.

She had a vague feeling that the time was not far away for her to leave Great Wall Motors, where she had worked for more than 20 years.

In particular, the domestic automobile market is changing very quickly and competition is becoming increasingly fierce.

In this case, it is definitely not possible not to make some changes.

However, we cannot change just for the sake of change. It is worth considering carefully how to grasp this degree.

"In China, only a few automakers that are very close to the Nanshan Group are seeing continued sales growth, while others are experiencing more or less declines or limited growth."

"How about we just turn to Nanshan Automobile Group and learn from Changan Automobile and Nanshan Hongqi?"

As soon as Lian Furong proposed this, Wang Ying immediately shook his head and said, "The situation is different. Nanshan Hongqi has shares in Nanshan Automobile Group, while Changan Automobile has handed over all the core components such as engines, gearboxes, and three-electric systems to Nanshan Automobile Group for production."

"It can be said that these two companies are, to a certain extent, affiliated companies of Nanshan Automobile Group."

"But what about us?"

"We obtained authorization from Nanshan Engine very early on to develop our own engine."

"Among the models we sold last year, 80% had engines we produced ourselves, and only 20% were purchased from Nanshan Engine."

"We have even started to produce some of the gearboxes ourselves."

"Unless we completely abandon these businesses, we will never be able to gain the same status as Changan Automobile in Nanshan Automobile Group."

Wang Ying has a relatively thorough understanding of the problem and knows the strengths and weaknesses of Great Wall Motors.

These changes are not so easy to make.

"If we don't follow the pace of Nanshan Hongqi and Changan Automobile, we need to consider launching more brands and models if we want to increase sales."

"Otherwise, it would be difficult to achieve a significant increase in sales with the current models alone."

Of course, there is some truth to what Lian Furong said.

However, Wang Ying was a little hesitant.

Because adding more car models means increasing development costs and other costs.

If sales do not ultimately increase, the situation faced by Great Wall Motors will worsen.

"I'll discuss this with my boss to see what the next step should be."

As it concerns the future development strategy, it is definitely not something that Wang Ying can make the final decision on his own.

Discuss more and report more.

There's certainly no harm in that.

The same thing happened to Chery and Geely.

Everyone has begun to take various countermeasures in order to change their unfavorable situation.

Competition in China's automobile market is becoming increasingly fierce.

"Mr. Cao, we analyzed the data of various car companies last year. In 2015, the penetration rate of new energy vehicles has reached 12%, and the growth rate is very fast."

"According to our estimates, the proportion of new energy vehicles this year could exceed 15%, or even reach 20%."

"Both Nanshan Auto Parts and Nanshan Battery need to further prepare for capacity expansion."

As the general manager of Autohome, Yu Yu naturally had to think of various ways to find opportunities to report to Cao Yang.

Otherwise, Cao Yang, who no longer cares about the affairs of Nanshan Automobile Group, would definitely not take the initiative to inquire about the affairs of Autohome.

"I heard that BYD is now placing all its bets on new energy vehicles, and that almost all new models to be launched in the future will be plug-in hybrid and electric versions?"

In the field of new energy vehicles, Cao Yang only has one competitor that he values, and that is BYD, which has close ties with Nanshan Group's companies.

Although it is not worried about BYD surpassing itself, it must pay attention to their changes to avoid adverse effects on Nanshan Automobile Group.

"Yes, the new models they put into production since 2016 no longer have pure fuel versions."

"Of course, existing fuel vehicles are expected to continue to be sold until around 2018 or 2019."

"It's just that the new model will not be available in fuel version."

Yu Yu deals with various automobile OEMs and suppliers every day, and is very clear about the movements of each OEM in the industry.

"This is also a choice to overtake others. If the penetration rate of new energy vehicles really reaches 20% this year, then BYD's choice is very correct."

"It is estimated that BYD's sales will usher in a period of rapid growth in the future, and Changan Automobile and Nanshan Hongqi may not be able to match it."

"Unless they can adjust their pace quickly."

After hearing what Cao Yang said, Yu Yu was a little bit unconvinced, but he nodded anyway.

Whatever the boss says goes!

This is a quality that a mature and sophisticated professional must possess.

Otherwise, it will be easy to lose your position.

Naturally, Nanshan Automobile Group has also realized what Cao Yang meant.

Except for Star Auto and Jaguar Land Rover, which focus on the global market and are no longer focusing on electric vehicles, other companies such as Nanshan Transmission and Nanshan Engine are adjusting their production line layouts.

The gearbox used on PHEV is different from that used on fuel vehicles.

If the sales of PHEV models increase rapidly, there will likely be problems with Nanshan Transmission's production capacity.

At the same time, the situation is similar in engine production.

Even Nanshan Battery is appropriately adjusting its production line layout, freeing up part of the BEV battery production capacity for PHEV batteries.

Some people think that the difference between the batteries of BEV, PHEV and FHEV is just the amount of power they can hold.

In fact, the difference in power is just a result, not the main difference between these three batteries.

BEV batteries are energy-type batteries whose main function is to store electricity to power the car.

The FHEV battery is a power-type battery, and its main function is to cooperate with the engine to intervene in the power output when additional power is needed.

PHEV is somewhere in between the two, and both energy and power need to be considered at the same time.

Due to different functions, the proportions, processes and material usage of battery cells are all different.

For example, for FHEV battery cells, the compaction density of the positive and negative electrodes is required to be higher because it needs to be charged and discharged frequently.

There are many other differences as well.

These things will make the production lines non-universal and need to be planned in advance.

Why was there a period of battery supply shortage around 21 years later?

In addition to the fact that the development speed of electric vehicles is a bit beyond everyone's imagination, the unreasonable distribution of production lines is also one of the reasons.

However, the phenomenon of overcorrection appeared later, and battery manufacturers were frantically expanding their production capacity.

In addition to making battery equipment manufacturers earn a lot of money, a very bad consequence is overcapacity.

The growth rate of electric vehicles in China cannot keep up with the growth rate of battery production.

This makes the situation very troublesome.

Many battery manufacturers have begun to suffer losses.

Even when you are the industry leader, things will become less comfortable.

If Nanshan Battery responds to this situation in advance, it will be able to handle it with ease.

There will not be a situation of insufficient supply or overcapacity.

No matter which one it is, it is very uncomfortable for manufacturers.

"Mr. Cao, the meeting at Honor Technology is about to start. We can go there now."

I have been busy listening to relevant matters of Nanshan Automobile Group these two days, and Honor Technology is also sorting out various global sales data.

Now that the annual summary and this year's plan have come out, it is natural to give Cao Yang a detailed report.

"Let's go and listen to President Xia's outstanding achievements."

Cao Yang is full of expectations for Honor Technology, the company that makes the most money.

Although other companies can also make money, they also spend a lot of money.

In order to maintain sufficient cash flow, Honor Technology's contribution is very important.