Rebirth 99 to become a car giant.

Chapter 983: Honorable production, must be high quality

Honor Technology has standard procedures in place for various large-scale events, so there is no need to worry about being in a rush.

Although this "Night of Glory" event is a little special, it is ultimately somewhat similar to the process of previous new product launches.

Xia Qingqing was naturally adept at this kind of activity.

As for the celebrities participating in the event, they naturally used their own unique ideas and wanted to release their influence in such a special occasion.

Today is a very happy day for all media.

Not only are there delicious food and drinks available, but you don’t even have to look for all kinds of news yourself, as it will be delivered to your door.

Those big stars who are usually difficult to interview have been very active in cooperating with various interviews since this morning.

When we arrived at the event that evening, it went without saying.

And when Xia Qingqing came on stage and finished her speech and introduced the foldable phone, the atmosphere at the scene reached its climax.

Because next is the free party time.

They were all dressed neatly, holding red wine glasses, walking back and forth on the huge lawn.

"Mr. Zhang, thank you for your hard work today. You have introduced so many celebrity friends to our event."

Xia Qingqing chatted with a group of people for a while, and finally had time to hide in the backstage and rest for a while.

Zhang Songwen just happened to come here to hide from the proactive female star outside.

"Mr. Xia, you are too polite."

"The purpose of Mr. Cao establishing Nanshan Film and Television was to provide publicity services for sister companies."

"Honor Technology is now the most well-known consumer electronics company in China, and Honor smartphones are the best-selling smartphone brand in China."

"Even without the assistance of Nanshan Film and Television, we can still do all kinds of publicity work successfully."

Zhang Songwen's words were not modest.

With Honor Technology's current size and influence, naturally a lot of traffic will come to it.

If it were an ordinary enterprise, when traffic came in, it would have to worry about whether any negative news would spread quickly.

For Nanshan Group’s companies, negative news has no chance of spreading on a large scale.

On the one hand, the influence of Nanshan-affiliated companies on China’s Internet is enormous.

Nanshan Film and Television and Weibo are directly sister companies, and many other websites also have shares invested by Nanshan.

On the other hand, China’s official media will not report negative news about the Nanshan Group.

Even if you want to report, you still need to go through special confirmation and review.

This basically avoids the occurrence of incidents where someone is blackmailing companies in China's Hei Nanshan system.

This kind of treatment is definitely not something that ordinary companies can enjoy.

"General Manager Cao prepared for a rainy day and made various arrangements in advance, which led to our smooth progress."

Xia Qingqing and Zhang Songwen exchanged greetings happily.

However, other companies have had different responses.

"Lin Rong, do you think this foldable phone launched by Honor Technology is good-looking?"

"If you didn't work at Apple, would you consider buying it?"

The Night of Glory caused such a big fuss that Wang Ziming, as the general manager of Apple China, naturally stayed in the company to work overtime and keep an eye on the development of this matter.

By the way, we will hold a cross-ocean video conference after we get to work at the American headquarters.

"Mr. Wang, the situation may not be very optimistic."

"The designers at Honor Technology really understand Chinese women."

"A foldable phone like this will definitely be popular among women."

At this time, Lin Rong naturally did not lie.

If you don't explain the situation clearly, it will cause more trouble later.

She is also very clear about this principle.

Wang Ziming was not stupid. Even if Lin Rong did not directly answer some of his questions, he already knew the answers.

"Honor Technology's publicity ability is too strong. In fact, this foldable phone, apart from its fashionable appearance design, has no major breakthrough in terms of performance."

"It is nothing more than the product performance similar to what everyone expected of the new generation of Honor phones, or even slightly worse."

"But many consumers who buy this phone may not care that much about its performance."

Wang Ziming is also knowledgeable.

After watching the live broadcast of the Night of Glory and combining it with various news on the Internet, I already had my own judgment in my mind.

It’s not unfair that Apple lost to Honor Technology in China!

"They have the technology, know how to promote, and have a strong enough background, so it would be difficult for them to fail."

After Lin Rong said this, Wang Ziming couldn't help but nodded.

It would probably be difficult to see Honor Technology fail in China.

After all, their foundation is now very deep.

The fact that Apple phones have not been able to be sold in China until now explains a lot of problems.

Because if we just consider it from the perspective of the original infringement of appearance, the matter would have been over long ago.

The products that Apple sells now have nothing to do with the designs of those days.

But no matter how hard Wang Ziming tried, the relevant Chinese departments did not approve the continued sale of Apple phones in China.

Of course, Honor phones cannot be sold in the United States either.

This situation has been accepted by many people.

"Yes, but although they mainly target the Chinese female market, I am worried that women in Japan, Korea and other places may also be attracted by Honor's foldable phone."

"Especially in recent years, Honor smartphones have been developing rapidly in overseas markets, which has already posed a certain threat to our global market."

Although Lin Rong only needs to be responsible for the Chinese market, if Honor Technology, which has left China, causes great trouble to Apple phones in the global market, other branches will definitely find them.

In particular, the markets in Japan, Korea and Southeast Asia are all under the responsibility of the Asia-Pacific region, and they have common leadership.

"Sort out the relevant information in a timely manner, remind them to pay attention to the changes in this area, and it would be best if there are some response plans."

Wang Ziming naturally knew what Lin Rong was worried about.

In fact, he was more worried about this than Lin Rong.

After all, he is the general manager of the Huaxia branch.

While Apple China is very worried about the development of Honor's foldable phone, the situation at Samsung China is actually similar.

Li Zairin immediately called Chai Hang, the head of the sales department, to his office.

"Do you think Honor Technology's foldable phone will have any impact on our sales?"

Although Li Zairin already had the answer in his heart, there was still a glimmer of hope.

"It will definitely have an impact. Apart from other things, the fact that it is the world's first mass-produced foldable phone will greatly increase their influence."

"Especially in China, Honor Technology's influence is really too great now."

"One glorious night event brought together all the famous female stars."

"The influence of these people is actually very huge. There is basically no other brand in China that can be compared with them."

Chai Hang has now completely lost confidence in the performance of Samsung mobile phones in China.

There is no way to bring this back to life.

It is estimated that they will completely withdraw from the Chinese market in the future.

After all, the sales volume is only 200,000 or 300,000 units per month, which is really ugly.

For Samsung, which has annual global sales of more than 200 million units, the importance of the Chinese market has indeed declined significantly.

Of course, this is also a way for them to comfort themselves.

If they can really gain sales in the Chinese market, they will definitely not miss it.

"This is also what I am most worried about. This time, the Night of Glory only promoted the new foldable screen mobile phone."

"But other products of Honor Technology will definitely have a very adverse impact on us in the future, which is a situation we do not want to see."

Samsung's business in China is getting worse day by day.

However, at least there are other consumer electronics businesses such as computers and televisions. If this part of the business gradually shrinks in the future, it will be very difficult for Li Zairin to accept.

If he allowed the situation to continue in this way, he felt that his development prospects within Samsung Electronics would basically be over.

The headquarters will definitely not promote a person like this for a promotion.

"I think Honor Technology's rapid development must have offended a lot of competitors, and many other Chinese brands hope they will encounter some difficulties."

"It's impossible for them to be so smooth all the time."

Even Chai Hang himself didn't believe what he said.

But at this time, this is all he could say.

"I hope so."

"Please pay close attention to all the information about Honor Technology and adjust our response plan in a timely manner."

Li Zairin can't find any better way to deal with the current unfavorable situation.

Another company that also feels a bit overwhelmed is Warwick.

The pattern of the domestic mobile phone market has slowly changed.

The former foreign giants no longer have much presence.

Most of the competition occurs among domestic brands themselves.

Not to mention the leading position of Honor Technology, the competition among manufacturers such as Warwick, Lenovo, OPPO, VIVO, Xiaomi, etc. is also very fierce.

As the second largest company in the industry, it is very important for Warwick to position itself.

"Mr. Xu, should we also develop a foldable screen mobile phone?"

Lian Zhitian is a little confused now.

On the one hand, he was very aware of the strength of Honor Technology and did not want to provoke them.

On the other hand, the hot prospects of foldable screens are worth looking forward to. It would be a pity if we do nothing and other competitors get ahead of us.

After all, their position as the second is not that stable.

"Currently, there are not many manufacturers that can produce foldable screens. In China, it is basically BOE, and abroad, Samsung may have some technical accumulation."

"But we can't seek cooperation with Samsung. Basically, we can only look for BOE in the short term."

“But I heard that BOE’s foldable screen was actually developed in cooperation with Honor Technology.”

"If Honor Technology doesn't agree, BOE will not supply us with foldable screens."

Xu Jun knew a lot of information and was worried about a lot of things.

"Honor Technology's foldable screen phones are all priced above 5000 yuan, and there are no low-priced products."

"If our foldable phone is priced at around 3000 yuan, then we won't be in direct competition with them."

"If we try to convince them to agree from this perspective, I think it is possible."

Lian Zhitian actually wanted to make a foldable screen mobile phone. When he asked Xu Jun, he actually hoped to get recognition.

Otherwise, the product plan would not have been put forward.

"I'll find some time to talk to President Xia about this matter and see how she reacts."

Xu Jun was silent for a while and felt that he should communicate with Honor Technology first to avoid ruining the relationship.

This is a relatively stable solution.

Compared with the struggles on Warwick's side, BYD's side was full of laughter and joy.

"Mr. Wang, our foundry output value this year can increase by at least 20% compared to last year, surpassing Foxconn to become the world's largest foundry."

Zhong Qiang is quite excited now.

As the head of BYD's OEM business unit, I have witnessed the rapid rise of this field firsthand. This sense of accomplishment cannot be achieved anywhere else.

Today, BYD's OEM division alone has more than 50 employees, and this number is still increasing.

In time, it is possible that the number of employees in this business unit will exceed one million.

Not to mention other things, just in terms of solving the employment problem, no ordinary company can compare.

The most important thing is that after several years of development, the wages of workers in BYD's OEM division have been continuously increasing.

"Honor Technology's orders for foldable phones have increased significantly, and the market response is very good. We must not let them down."

Wang Fu naturally noticed the changes in the OEM division during this period.

Especially after Honor Technology's foldable screen mobile phone was launched in the past two days, the demand has been very strong.

The OEM unit price of this product is not low, and it is considered a relatively good project in BYD's OEM division.

So I don’t want any problems to occur.

After all, products like foldable screen mobile phones are more prone to failure during the production process.

If there is a large-scale market downturn at that time, BYD will also need to pay compensation.

"Our current production lines are all high-efficiency automatic assembly lines developed in cooperation with Nanshan Equipment. Not only has the production capacity of each line been greatly increased, but the yield rate has also been greatly improved."

"As long as the orders from Honor Technology increase significantly, we can quickly add production lines and increase production capacity."

Zhong Qiang had suffered losses from insufficient production capacity before, so he was naturally fully prepared now.

As long as it is a product of Honor Technology, the production capacity is arranged at at least 120%, or even directly required to reach 150%.

This will naturally greatly reduce the risk.

While all the peers were paying close attention to the development of Honor Technology's foldable screen mobile phone, Cao Yang, the big boss behind the scenes, had no time to deal with this matter.

Because he has more important projects to confirm.


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