Rebirth 99 to become a car giant.

On New Year's Day 2015, all walks of life were as bustling as ever.

At 2014: a.m., Nanshan Hongqi officially announced its full-year sales figures for .

The sales data of 81.34 is absolutely impressive.

This is completely consistent with the fact that those who release sales data first are those with good performance.

On New Year's Day, major automobile companies such as Changan Automobile, Xingchen Automobile, Future Automobile, Jaguar Land Rover, and BMW China also released relevant sales data one after another.

By January 1, most mainstream automakers had released their sales data, and employees had returned to work.

"Mr. Cao, our Xingchen Automobile's global sales in 2014 reached 98 units, almost breaking the 100 million mark."

“其中大G系列的三款车型贡献了36万辆的销量，G9是120340辆，G8是101020辆，G7更是达到了142200辆。”

"It can be said that our G series is very successful and has become famous all over the world."

As Cao Yang’s first secretary, Zeng Tingting is considered a veteran of the Nanshan Group.

This year's New Year's Day, Cao Yang did not work overtime.

So when Cao Yang came back, she immediately came to report the good news about Nanshan Automobile Group.

Of course, some related publicity has actually been launched on the Internet.

The popularity is also high.

If Cao Yang had paid attention, he would have known it more or less.

However, the boss himself already knew about it, and whether or not to report it to Zeng Tingting was another matter.

Besides, the data released in the past two days often contain large numbers without data on vehicle types because they need to be confirmed in more detail.

But now Zeng Tingting has to report very detailed data on each brand and model.

"Except for the G series, the performance of other products has been stable and improved."

"The sales volume of Xingtu 215600 continues to make it the only single model of Xingchen Auto with annual sales exceeding 20 units."

"It was followed by Yangwang and Lanyue, with 176690 and 166030 vehicles respectively."

“The performance of Dreamer and Ziweixing was also stable as always, with 31200 and 23360 units sold respectively.”

"Among them, the Galaxy and Starry Sky also achieved sales of 5120 and 768 units respectively."

"Based on this result, our Xingtu Automobile has performed very well globally."

“Among luxury brands, only BMW and Mercedes-Benz can surpass us in sales, but their prices per vehicle are far lower than ours.”

"Mercedes-Benz and BMW rely on entry-level low-end models to increase their sales to the 200 million level."

Zeng Tingting knew that Cao Yang’s expectation for Xingchen Automobile was to make it a luxury car brand with annual sales of more than one million vehicles and a significant influence in the world.

Although there is still a small gap between us and the sales figure of one million vehicles, the overall goal has actually been almost achieved.

It is not so easy to continue to make huge breakthroughs.

In fact, everyone is very clear about this.

Unless Xingchen Auto follows the same path as Mercedes-Benz and BMW and launches more low-priced entry-level models.

In that case, it is not impossible for sales to reach 200 million, or even more.

But if that happens, the brand power will definitely decline, and the money earned in the end may not be more.

This obviously does not conform to Cao Yang's positioning of it.

Nanshan Automobile Group has not only Xingchen Automobile as its subsidiary, it also has other brothers with different positioning.

"This result is very good. In terms of sales, Xingchen Automobile's global sales last year should not be much worse than GM and Ford."

Xingchen Automobile's excellent performance is definitely worthy of praise.

As the first complete vehicle enterprise of Nanshan Automobile Group, although Cao Yang has not devoted too much energy to it in recent year, he has always paid great attention to it.

After all, Xingchen Automobile is considered a major profit-maker among Nanshan-affiliated companies.

The annual profit is in the hundreds of billions.

"Mr. Cao, if you mention sales, then this is another piece of data that is really worth promoting."

"I have confirmed with the Finance Department this morning that Xingchen Auto's sales for the whole year of 2014 have successfully exceeded RMB 10000 trillion, making it the second single company in our entire group to have a turnover of over RMB trillion."

“This achievement is definitely worth writing about.”

Zeng Tingting's face was full of smiles.

Nanshan Automobile Group’s sales have long exceeded one trillion yuan.

But the situation is different this time. The sales of one of its subsidiaries has exceeded one trillion yuan, a result that only Honor Technology has ever achieved.

Needless to say, this is an absolutely excellent performance.

"Xingchen Automobile's turnover has exceeded one trillion?"

Cao Yang's face lit up with joy. He had not received any news about this matter yet.

Last year, the entire Nanshan Group of companies caused quite a stir, and the international environment began to deteriorate.

Under such circumstances, Xingchen Automobile rose to the challenge and achieved even better performance, which is definitely a great joy.

“Yes, it has exceeded one trillion.”

"Today, the performance of all sectors of Nanshan Automobile Group was excellent."

"Jaguar Land Rover's global sales have also exceeded 60 units, of which domestic sales have reached 30 units."

"The Jaguar brand, which has not been performing so well, finally sold more than 10 units in China last year, while Land Rover sold more than 20 units."

“Although this sales data cannot be compared with Xingchen Automobile, it is still very good.”

Zeng Tingting is now very satisfied with Jaguar Land Rover.

When Cao Yang decided to acquire Jaguar Land Rover, many people were a little worried.

After all, this company had been sold to several bosses in the past, and no one had been able to run it well.

Will the group suffer losses after acquiring Jaguar Land Rover?

The achievements in recent years have proved that Cao Yang has a very good vision.

Since the second year after the acquisition, Jaguar Land Rover's profits have been improving.

Nowadays, it can contribute tens of billions of RMB in profits every year.

It can be said that the profit in just one year has exceeded the price of acquiring Jaguar Land Rover that year.

This business is definitely a very worthwhile investment.

If Nanshan Automobile Group wants to sell Jaguar Land Rover now, the estimated sales price can reach more than 200 billion yuan.

This is definitely a high-quality asset.

What’s even more amazing is that through various efforts over the years, Jaguar Land Rover’s R&D centers have basically been moved to Shanghai.

The R&D center and headquarters in England are already just for show.

As for production, if you look at the fact that out of the 60 global sales, 50 vehicles were produced in the Shanghai factory, you will know to what extent the focus has shifted.