Rebirth 99 to become a car giant.

Chapter 935: Who can escape the curse of one million cars?

"Many parts of our engines are designed and developed based on Nanshan Engine products. The problem is that the quality department and purchasing department did not allow the suppliers to produce the parts as required."

“No matter how good the design is, it is meaningless if the supplier cannot provide qualified parts.”

Zhang Wu supernaturally couldn't admit that it was the R&D department's fault.

If that happens, he might even lose his position.

He had already said it, and he felt that what he said was correct.

Even if the complete set of drawing data of the Nanshan engine is given to Chery Automobile, after they finally assemble the parts purchased from their own suppliers, the quality will not be as good as the Nanshan engine.

There are many methods here, and they are not easy to learn or even surpass.

In the previous life, Chery Auto also suffered a lot and invested a lot of resources, and finally achieved relatively good results in the engine.

"The suppliers we choose are all very good domestic suppliers, and many of them are also suppliers of Nanshan engines."

"And when these suppliers were introduced, they were confirmed by the quality department and R&D department, and it was believed that their capabilities in all aspects were satisfactory."

The Minister of Purchasing, Song Xianming, naturally had to stand up and speak out at this time.

The ball has already been kicked over, so he must kick it out.

Otherwise, the pot would have been purchased.

Although within the company, he often has to take the blame for procurement, but he can't take the blame.

"The parts delivered by our suppliers are only received if they meet the quality requirements."

"Each batch of parts has various inspection results, and all data can be traced and managed."

"If you have questions about which supplier's parts, you can organize various departments to jointly inspect them."

Naturally, the quality department has to stand up and say that there is no problem.

Anyway, no one thinks they are at fault.

Listening to the quarrels among the ministers below, Yin Chuan looked ugly.

"That's enough, now is not the time to shirk responsibility."

"What we need to do is how to change the current situation, how to increase our sales, and how to improve the competitiveness of our products."

According to Yin Chuan's original plan, Chery should now be firmly sitting at the top of the industry's sales volume.

Regardless of whether it is Geely, Great Wall, BYD or Changan, their previous sales were far behind their own.

After all, Chery is the first company among its own brands to have annual sales of more than 100 million vehicles.

However, if you only enjoy this joy briefly, you will no longer be able to do it.

Even part of the history of one million vehicles was achieved through inventory reduction.

But in the past August, Chery Automobile's sales just exceeded 8 vehicles, and the sales volume from January to August just exceeded 6 vehicles.

It needs to sell 4 vehicles in the remaining four months to stabilize sales of 50 million vehicles.

Judging from the current situation, it is obviously impossible.

It is even directly impossible to do.

That's why Yin Chuan held such a meeting specifically within the company.

Sales of 100 million units are like a curse.

Modu General once reached this number, and now it has been wiped out.

Both Modu Automobile Group and General Motors have given up on this joint venture and are discussing the dissolution of the company.

Spring City Volkswagen and Modu Volkswagen were once powerful contenders to hit 100 million units in sales. However, despite their efforts for many years, they have not successfully reached 100 million units. In fact, their sales even declined in the first two years.

Other car companies such as Zephyr Nissan and Hyundai Motor have also made slogans to sell 100 million vehicles annually.

Now let alone 100 million vehicles, it will be difficult to reach 50 vehicles.

If the curse of joint venture car companies is because Nanshan Automobile Group is suppressing them with its own brands, then the performance of car companies such as Geely, Great Wall, and BYD, which once claimed to exceed 100 million sales this year, undoubtedly illustrates the curse. It is common to everyone.

None of these car companies have any hope of selling more than 100 million vehicles this year.

Even if it is to achieve positive sales growth, it is very difficult.

"Mr. Yin, our sales department has analyzed the market situation and found that our sales are not the only one that is declining."

"Great Wall Motor's decline is no slower than ours, and BYD and Geely's sales are also declining."

"Even companies that are very close to Nanshan Automobile Group, such as Yangcheng Aian, are seeing a decline in sales."

"Among the mainstream car companies, namely Spring City Volkswagen, Modu Volkswagen, Shenlong Automobile, Changan Automobile and Nanshan Hongqi, as well as various luxury car companies, sales are increasing."

"This shows that the situation is not necessarily an internal problem within our company. It may be that the general environment has changed."

Wang Ze knew that if the internal strife continued at this time, Yin Chuan would definitely be unhappy.

So he quickly changed the topic.

Anyway, what he said were facts. Even if the conclusion he drew was incorrect, there was no need to worry about saying the wrong thing.

Sure enough, there were smart people present.

After hearing what Wang Ze said, he immediately changed the topic and said: "The increase in sales of luxury cars has suppressed our sales growth to a certain extent."

"In the past, everyone thought that luxury cars were only for a small number of consumers and would not have a big impact on the sales of the entire automobile market."

"But if we add up the sales of Xingchen Motors, Jaguar Land Rover, BMW, Audi, Mercedes-Benz and Lexus, Volvo, Infiniti and other car companies, we will find that the overall sales volume of luxury cars is not small at all."

"The sales volume of the luxury car market in one year has exceeded 200 million units, and the market share has reached 10%."

"This is something that cannot be ignored."

When Zhang Wuchao said this, everyone present couldn't help but nodded.

This is indeed the truth.

It just doesn’t solve the dilemma of what Chery Automobile will do next.

We can’t let Chery Automobile produce luxury cars, right?

Even if they want to do so, they still have to be approved by consumers.

"I analyzed the situation of Changan Automobile and Nanshan Hongqi, two independent brand car companies with relatively good sales performance."

"Actually, the paths taken by the two companies are not exactly the same. Changan Automobile has achieved very good results among low-cost models, and has gained a large market with low prices."

"Nanshan Hongqi is just the opposite. They have always promoted themselves as mid-range cars and are the closest to joint ventures among independent brands."

"The performance and price of various models launched by Nanshan Hongqi are in line with similar products from Volkswagen and Toyota."

"Coupled with the promotion of two special shareholders, Spring City Automobile Group and Nanshan Automobile Group, we have achieved the current results."