Rebirth 99 to become a car giant.

Unmanned factories are not very special for factories in the Nanshan system.

After all, efforts have been made in this regard a few years ago.

Objectively speaking, if some products are produced in unmanned factories, the cost in the implementation phase may not be advantageous.

After all, the investment in various automated production equipment is not low at all.

However, through the construction of this kind of factory, it will promote the development of sister companies such as Nanshan Equipment and Nanshan Robotics, and help these companies obtain unmanned factory orders from other customers. The final benefits will be considerable.

After several years of technological iteration, various unmanned factory projects jointly promoted by companies such as Nanshan Equipment and Nanshan Robotics have become relatively mature.

The artificial diamond unmanned factory currently invested by Nanshan Equipment is the latest project.

The first batch of dozens of devices has been installed and is in use.

Other production equipment is being produced continuously on the assembly line. In just one month, there will be 300 more pieces of equipment in this unmanned factory.

The large six-sided pressing machine is one of the core equipment for artificial diamonds.

This kind of equipment is not unique in the industry, but Nanshan Equipment has made full use of its advantages in the equipment industry, and finally produced a large six-sided press with higher efficiency and better performance.

"Mr. Cao, it is not very difficult for our artificial diamonds to replace natural diamonds in industrial applications."

“However, the most profitable part of the diamond industry is in the jewelry field, which is currently basically monopolized by De Beers.”

In the morning, I reported to Cao Yang about the diamond production equipment. In the afternoon, Cao Yang went to the production factory on a whim to check it out in person.

After all, if diamonds are to be used for special occasions, the output needs to be sufficient and the price must be cheap enough.

Otherwise, no matter how advanced a product is, it will be difficult to promote it if the price is too high.

Why can so many independent brand car companies in China survive and grow? Are their technologies more advanced than Mercedes-Benz and BMW?

This is obviously not the case.

For a product to sell well, it is very important to lower the price.

The contribution of China's various independent brands in promoting the reduction of automobile sales prices is absolutely huge.

This is a credit that no one can take away.

Otherwise, if you want to buy a Nissan Sylphy of 7.98 yuan or a Honda Accord of 14.98 yuan in the future, don’t even think about it.

"De Beers has made money for hundreds of years, and it's almost done."

"Leave the diamond market to us."

Cao Yang really doesn't have a good impression of De Beers.

In the early days, diamonds could only be mined in a few natural mines. The principle of scarcity and De Beers' successful advertising and marketing made rare diamonds highly sought after and sold for very high prices.

But on the other hand, the carbon element that makes up diamonds is one of the least scarce elements on earth. From this perspective, diamonds are actually nothing special.

"Mr. Cao, the global demand for diamonds is actually quite high."

"Although we have greatly improved the production efficiency and quality of artificial diamonds, it is still a bit difficult for us alone to completely make De Beers unviable."

"When we were studying this product, we also did some research."

"In Central Plains Province, the artificial diamond industry is actually developing very fast, but they mainly follow the mid- to low-end route."

"I think we can leave the mid- to low-end fields to them and leave the high-end fields to ourselves."

"By promoting these two methods together, China's artificial diamond output will eventually account for more than 80% of the world's production."

"Let those overseas man-made diamond companies find no room to survive."

To expand the market for artificial diamonds, the best way is obviously to lower prices.

As long as this method is used, at least in the field of industrial application, sales can be quickly opened.

As for the luxury goods market, this aspect is quite particular.

De Beers' advertisement used to be called: Diamonds are forever, a diamond is forever.

Under their publicity, diamonds are beautiful and rare, symbolizing love and loyal love.

They represent eternal and unbreakable love.

They are also often a symbol of expensive luxury, attracting countless people to be fascinated by the brilliance of diamonds.

But before the 18th century, diamonds were not great compared to other gemstones.

The golden bird turned into a phoenix and became the "King of Jewelry". This is actually a classic marketing case.

Objectively speaking, it is difficult to find another marketing method that can compete with it until now.

So after De Beers has made so much money for so many years, it still has its own reasons.

For a long time after the discovery of diamonds, they were just decorations of royal and Confucian wealth, with fixed sources and scarce production.

The situation changed at the end of the 19th century, when a diamond mine was miraculously discovered in South Africa, producing tens of millions of carats.

This is so surprising that businessmen who invest in diamonds are completely confused.

If these diamonds enter the market, the value of the diamonds will drop significantly.

This is why the English businessman Rhodes founded the famous De Beers company in 1888.

From then on, diamond marketing began for a century.

De Beers' first step was to take control of production.

They carefully control diamond production, mining only a small amount of diamonds for sale each year.

The market supply exceeds demand and diamond prices have stabilized.

At its peak, De Beers controlled 90% of market transactions and monopolized the entire diamond market.

The second step is to force everyone to buy diamonds.

Initially, diamonds not only displayed a noble aura but also had industrial uses.

However, since the advent of man-made diamonds, the diamond market has declined sharply, and most people have no need to buy diamonds.

If diamonds cannot be sold, the diamond price system will collapse.

To create demand for diamonds, the mighty De Beers did one thing: they associated diamonds with love.

After 1938, the Oppenheimer family, the real controller of De Beers, spent huge sums of money on advertising to create the so-called diamond culture.

It is said that hard diamonds symbolize eternal love, and diamonds are only accepted as engagement gifts around the world.

De Beers added diamonds to the film.

Whenever a handsome man proposes and kneels down on one knee in front of the beautiful girl he loves, he will definitely propose with a diamond.

Diamonds are the witness of their love.

With the help of various superior advertising methods, the connection between diamonds and beautiful love is strengthened.

In the wedding photos, the bride is wearing a beautiful wedding dress, with a happy smile on her face, and the diamond ring on her hand dazzles everyone.

De Beers' "Diamond Proposal" campaign, which has been heavily used in advertising, has been deeply rooted in the hearts of the people.