Rebirth 99 to become a car giant.

Chapter 787 Sales surge, the dividends gained by the first generation of Internet celebrities

News about Jaguar motorcycles has been on Weibo’s hot search list for several days.

The main reason is that the shape is so special that people cannot forget it after just one look.

And this special look is hugely attractive to some young wealthy people.

As long as you ride such a motorcycle, everyone knows that this motorcycle is not simple.

Phillips added an idea of ​​his own.

After putting on the special riding uniform, Milai looked heroic and gave people a very different feeling.

"Mr. Li, I heard that Jaguar motorcycles are selling very well, and their sales in China have already surpassed BMW's."

This is where Land Rover still needs to continue to work hard.

"Because these videos have a high number of clicks on the Internet and attract the attention of Internet celebrities, people immediately followed them and imitated them."

Riding on the popularity of Jaguar motorcycles, some Internet celebrities gained hundreds of thousands of followers in just a few days, and one "amateur" Internet celebrity even gained millions of followers in a short period of time.

鍏紴.卜屼簩涓氩涔浜汼簼簲涓

A motorcycle worth 30 yuan may have a profit of 10 yuan, or even 15 yuan.

"Even in Southeast Asia, Jaguar's influence is not much worse than BMW's."

In his view, selling products is a very important thing, but improving brand influence is also an issue that needs to be considered.

After the first week's sales data came out, Pan Jianghui couldn't wait to report to Cao Yang.

If you want to enter the high-end market, you must seize the market with the original king.

"The production difficulty of bicycles is much lower than that of motorcycles, so there is no problem in launching them now."

Some companies even bought Jaguar motorcycles to rent to people for taking photos.

Of course, he will definitely not give up so easily.

"It would be more beneficial to us if we could find problems in their products themselves and attack them."

Even people in these areas have a certain preference for Jaguar when buying high-end models.

Some wealthy car owners need bicycles that can improve their own style. The Land Rover brand can obviously meet the needs of many people.

So she immediately took the initiative to go to the Jaguar Land Rover 4S store to buy a Jaguar F2000, and then made an appointment with the company's professional photographer team to help shoot some videos and pictures.

Phillips felt that Jaguar Motorcycles would pose a huge threat to BMW Motorrad.

"It is estimated that other celebrities will be more enthusiastic about cooperating with our promotion."

"Ai Moha, our motorcycle sales in China dropped by half last week. What is going on?"

But luxury goods do not mean there is no sales. If they are marketed well, they may bring unexpected surprises to everyone.

"For example, the price of Jaguar F1000 starts at 29.99 yuan. If we produce a motorcycle with the same displacement, the cost is estimated to be less than 2 yuan. Even if it sells for 3 yuan, the profit will be considerable."

After Nanshan Automobile Group acquired Jaguar Land Rover, it did not launch a Land Rover model with a price of less than 50 yuan in China.

With these achievements, he is one step closer to the position of global president of Jaguar Land Rover.

"Over in Europe, a brand new motorcycle brand, no matter which company founded it, is not so easy to develop."

"Although China's motorcycle sales have been declining in recent years, the sales of large-displacement motorcycles are increasing."

Jaguar is no exception now.

Motorcycles are actually nothing new to Geely Automobile.

Jaguar motorcycle products have become an instant hit.

"This is certainly a way, but if people know about it, it will feel like BMW Motorcycles is afraid of Jaguar Motorcycles. It will be very difficult for our brand power to surpass Jaguar Motorcycles in the future."

"Millet has achieved such good publicity with Jaguar motorcycles, I think some other people will also consider working on Land Rover bicycles."

"On the other hand, not all brands have the publicity capabilities of Nanshan Automobile Group and can quickly open up in the Chinese market."

She has appeared in many TV series of Nanshan Film and Television, and even played the leading role in some youth-themed movies. She can be regarded as the top-notch existence among China's second-tier stars.

……

Previously, most of Jaguar Land Rover's advertisements were placed on traditional TV stations and magazines, and relatively few were placed on the Internet.

The impression given by Land Rover vehicles is that they are capable off-road.

Geely entered the motorcycle industry in April 1994 and built China's first luxury scooter that year.

"This is why Jaguar motorcycles became so popular."

A bag can still have collectible value. You can still make money after buying it for a few years and then reselling it. This can be regarded as a waste of money.

Of course. At this time, whether he can accept it or not, he actually has very few choices.

The number of fans of Milai is not comparable to that of first-line superstars, but it is still quite large and the popularity is quite high.

If 20 units are sold globally a year, that would be a profit of to billion yuan.

The launch of mountain bikes is also in line with its own brand positioning.

By then, this market may become an area coveted by many companies.

"I think the company can also consider launching similar high-end large-displacement motorcycles?"

These pictures are even circulated among many penguin colonies.

In the first week of Jaguar Motorcycles' launch, BMW Motorrad sales fell, but not that much.

So there was no need for anyone to give special orders. Jaguar took the initiative to help promote these videos and pictures.

After this information spread among Internet celebrities, it immediately caused a huge response.

But the situation is different now.

This situation completely exceeded his expectations.

"In addition, they are now a company under the Nanshan Automobile Group, and you have seen their influence in the field of Chinese publicity."

When the time comes, a few sudden stops will come, and the relationship will be deepened, right?

As soon as that kind of impact spreads among wealthy people, the appeal of Jaguar motorcycles suddenly increases.

After all, many things often lack a fuse. Once the fuse appears, the situation will immediately change dramatically.

The price can easily reach tens of thousands, or even hundreds of thousands, which can satisfy the expectations of many rich people who love outdoor activities.

"After Jaguar's marketing team noticed this change, they quickly adjusted their publicity strategy and took advantage of this wave of popularity."

He had vaguely heard about Jaguar's plans to develop motorcycles before, but he didn't take it too seriously.

"Not to mention that China already has a publicity advantage, even in Europe, the influence of the Jaguar brand is not low at all."