Rebirth 99 to become a car giant.

Chapter 785 Jaguar’s different way of exerting force opens a new era

China's semiconductor industry is now attracting global attention.

Whether it is Intel, Samsung, TSMC, Infineon, Qualcomm, STMicroelectronics, TI and Apple, they are all paying close attention to the investment in production equipment and new factories in China's semiconductor industry.

The global semiconductor industry has experienced a downturn for several years, and now it is finally coming out of the situation.

If this trend is reversed again due to China's crazy expansion of production, it will definitely have a huge impact on the entire industry.

When Wang Jing said this, Paul became even more angry.

"And in addition to mobile phone chips, there are also many Nanshan Semiconductor patents in touch screens, fingerprint locks, appearance and other aspects of smartphones."

It took Jaguar several years of hard work to produce satisfactory motorcycle products, and these motorcycles were developed under the leadership of Jaguar Land Rover's Modu R&D Center and have nothing to do with Anglia.

However, motorcycles are new to Jaguar and Nanshan Automobile Group.

Pan Jianghui is now the global vice president of Jaguar Land Rover and the general manager of the China branch.

Is the "Qualcomm tax" on mobile phones paid in vain?

Is this a "tax" that can be recovered from pure business competition?

But it soon switched to producing cars.

At that time, Jaguar Land Rover's headquarters will be transferred directly from England to Shanghai.

"I think anyone who likes motorcycles would definitely want to own such a motorcycle."

"Otherwise I wouldn't have spent so much money to buy such a motorcycle."

"The image of the leaping jaguar is vigorous and brave, with both form and spirit. It has a sense of the times and visual impact. It not only represents the name of the company, but also shows the power and speed of running forward. It is unforgettable."

"But when it comes to BMW motorcycles, there are still some similarities."

On the one hand, some manufacturers in China can produce similar products.

Pan Jianghui gave a eloquent introduction for several minutes, which gave Cao Yang a relatively preliminary understanding of Jaguar motorcycles.

This is no longer cheaper than a Jaguar F-TYPE.

The ultimate goal is that none of the models and parts of Nanshan Automobile Group are imported from overseas.

After listening to Dai Hanbiao's report, Cao Yang listened to Zeng Tingting's report on the development of companies such as Xingchen Automobile and Future Automobile in the past month.

"Besides power, do our motorcycles have any other advantages?"

This "sense of face" cannot be ignored in China's consumer market.

Especially after the rise of smartphones, Qualcomm's influence in the mobile phone chip industry has become even more frightening.

"It's true. As long as you drive a Jaguar motorcycle on the streets of Yangcheng, everyone will know that this person is worth a lot and is a rich man."

Before that, she heard that Jaguar was going to produce motorcycles.

"As long as we have advantages in technology and cost, mobile phone manufacturers will eventually choose Qualcomm."

“How do we set our pricing?”

But Jaguar Motorcycles is different.

It is estimated that many people will find it very surprising.

“我们的F1000、F1500和F2000的价格区间从29.99万人民币到49.99万人民币之间。”

He Ling is obviously very confident in Jaguar motorcycles now.

Therefore, there is absolutely no problem in pricing it at several hundred thousand RMB.

“Today we have not only invited some industry media related to motorcycles, but we have also invited all kinds of automotive media.”

"Car companies that produce motorcycles like Jaguar include BMW and Honda."

If you just produce relatively ordinary motorcycles, it doesn't make much sense.

"Now Jaguar Motorcycles has perfectly integrated the image of this Jaguar into the exterior design, which is really admirable."

"Mr. Cao, this time our Jaguar motorcycle completely borrows the styling elements of F-TYPE. From the side, it looks like a running leopard. Its headlight is placed in the leopard's mouth. It flashes very eye-catchingly. "

"The lawsuit will then be protracted and may not result in results for many years."

Jaguar also announced the exterior design of the Cullinan before, and it is expected to be officially launched this year.

“Starting from 10000rpm, the increased torque and acceleration can make your blood boil.”

Because now its users cannot enter the American market.

Whether it is from the experience of litigating a lawsuit, the financial strength to litigate, or the will, they all have very rich experience.

He Ling naturally agreed with what Yu Yu said.

On the other hand, these components are produced by relatively many manufacturers in the international market.

Otherwise, there will be no chance to report to Cao Yang in the future.

<divclass="contentadv">After all, there are too many companies in the Nanshan Group, and Jaguar itself is not particularly influential in them.

Put aside the sales volume first and let’s talk about establishing your own brand style.

After all, there are too many professional motorcycle companies.

In recent years, I have had direct lawsuits with relevant departments in the United States, as well as protracted lawsuits with Apple and other companies.

If Jaguar motorcycles can achieve this level, be so recognizable, and have the Jaguar brand added to it, then it should be very possible to occupy a place in the luxury large-displacement motorcycle market.

Not limited to motorcycle cities, the demand for large-displacement luxury brand motorcycles is actually relatively low.

Isn’t this diverting misfortune to the east?

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"Just do it according to your ideas."

Although Qualcomm does not have any chip factories of its own, no one dares to ignore Qualcomm's position in the chip industry.

This directly caused motorcycles to lose a very huge market.

Qualcomm has never wanted to expand the market simply through commercial competition.

Wang Jing's answer was obviously not what Paul wanted.

Not to mention Jaguar motorcycles.

“Coupled with a tuned chassis and Dynamic Damping Control system, as well as fully adjustable suspension components, adjustable steering damper and milled stem, the rider and the ride become one, delivering clear road feedback and control. Astonishing driving precision.”

But it does not mean how high the production threshold of these components is.

So there is no need to worry that this price will affect Jaguar's brand power.

……

"If Nanshan Semiconductor jumps out to seize the Chinese market with us, the losses it will bring to us will be very huge."

If you want to engage in high-end brand activities, you cannot be afraid of spending money.

This requires people with money and interest to buy it.