Rebirth 99 to become a car giant.

Chapter 77 Change the direction of attack

The American auto market is in turmoil, and all kinds of negative news are suddenly flying all over the place.

At the beginning, except for Ford Motor and Toyota Motor, which were causing a lot of trouble, other car companies basically had nothing to do.

But when Honda, Hyundai and Volkswagen were exposed to some defects one after another, and even had to review and recall, the situation began to change.

I don’t know if it’s just a coincidence or someone wants to fish in troubled waters.

Soon, negative news about American giants such as General Motors, DaimlerChrysler, and Dodge Motors began to appear on the market.

Although their news is not as popular as Toyota's "brake door".

But it can be regarded as greatly easing the pressure on Toyota Motor.

Invisibly, they escaped a disaster.

The remaining nonsense will take years and months to deal with.

As the instigator, Cao Yang was now on a flight back to China.

"Mr. Cao, although several companies have expressed their willingness to learn about our wheel bearings."

"But so far, there is no certainty."

"In this case, after the company's production line is installed, won't there be no orders to maintain production?"

In the past month or so, Nanshan Technology Co., Ltd. has gained real benefits from General Motors and Ford Motors.

DaimlerChrysler and Dodge Motors have also made breakthroughs and began to review the use of nut plates.

But at present, the latest products, wheel hub bearings, have not made any progress at all.

“The importance of hub bearings is several notches higher than nut plates and wheel bolts.”

"It seems that we have underestimated the importance that OEMs attach to key components before."

Although Cao Yang felt a little disappointed, he could accept it.

If a simple sales pitch could get key parts like wheel bearings, then sales would be easy, right?

"Then what shall we do?"

"Counting the time, after we go back this time, the hub bearing production line will almost be installed."

Although the company does not belong to Zeng Tingting, she has always been very caring.

This is also an important reason why she has been trusted by two bosses in succession.

"Lao Tzu said: Rule the country with integrity and use military force with surprise. This time, we in Nanshan will also use a surprising method."

For Cao Yang, continuously expanding the business of various parts and components has been the most important thing in recent years.

Of course, it is inevitable that equipment will develop simultaneously.

"Rule the country with integrity and use military force with adversity?"

"Mr. Cao, are you going to use any special tricks?"

Zeng Tingting is a smart person, and she got Cao Yang's point immediately.

"The mass production support for OEMs will not be available in a short period of time, but our production lines cannot be left empty."

"In this case, we will change to another area to expand the market and start running our production line."

Cao Yang looked confident, which made Zeng Tingting even more curious.

"If auto parts cannot be approved by the OEM, what other ways can we open up the situation?"

"After-sales parts!"

"Huh? After-sales parts?"

Zeng Tingting looked at Cao Yang in disbelief.

What’s so great about after-sales parts?

"That's right, it's after-sales parts."

"The domestic automobile after-sales market is still very immature."

"Car sales of various brands do not entirely rely on 4S stores."

"There must be a living space for our wheel bearings to be found here."

The concept of 4S stores was just brought to China by Yangcheng Honda in 98.

Although other OEMs soon followed suit, it was impossible to completely eliminate the original sales and after-sales system.

Whether it is the imperial capital, the magical capital, or Yangcheng, there is a dedicated auto parts market.

and a variety of auto repair shops.

It is obviously unrealistic to expect all these stores to use original parts from the OEM.

An air conditioning filter bought for 20 yuan will cost 40 yuan when sold by the OEM to a store.

The store has to make money, and the final sale to consumers costs 80 yuan.

Even if it is cheaper at a roadside car repair shop, it still costs 60 to [-] yuan.

As a result, the profit margin of using original parts is obviously far less than buying them in the market yourself.

Cao Yang obviously took a fancy to this market and planned to sell wheel bearings to various auto repair shops.

Of course, this can be facilitated through agents or other partners.

But the ultimate goal is to take the path of "rural areas surrounding cities, after-sales surrounding pre-sales".

He didn't believe it. If Nanshan won a large number of after-sales market orders for wheel bearings, it wouldn't attract everyone's attention.

"Mr. Cao, are you serious?"

Zeng Tingting quickly analyzed the feasibility of this plan in her mind.

It seems that it is not impossible to attack in another direction.

It’s just that the sales market doesn’t seem to be able to support the volume of one production line.

"Of course!"

"We must work on the bearings."

"It may seem easy to make this thing, but it is very difficult to do it well."

"Each bearing manufacturer generally has its own specialties."

"Our bearings adopt a very unique heat treatment process. Whether we compare with NTN, JTEKT or SKF in terms of quality, there is no problem at all."

"At that time, we will simply imitate other people's sizes, but we will make better quality than other people's original parts."

"Do you think if this news spreads, will it be a good thing or a bad thing for us?"

When Cao Yang said this, Zeng Tingting immediately imagined that scene.

It seems very exciting.

"Mr. Cao, if we want to do this, then our purchasing and sales department will need to expand its recruitment."

"I even feel that the organizational structure of the purchasing and sales department is somewhat unable to meet the needs of the company's development."

"Are you considering splitting it into a purchasing department and a sales department?"

"After all, the purchasing department now not only needs to purchase raw materials, auxiliary materials and mold accessories for parts, but also needs to purchase component parts used on various equipment."

“Their business volume has also increased tremendously.”

"The sales department not only has to deal with the OEMs, but also needs to sell our various presses."

“We even need to sell our products to the aftermarket later.”

“That’s a lot of effort.”

Zeng Tingting cut Zhang Fugui's power in half with a backstab.

In her view, as a loyal little secretary, Zhang Fugui has too much power, which is not a good thing for the development of Nanshan Technology Co., Ltd.

Although Zhang Fugui is loyal to his boss now and has not done anything extraordinary.

But who knows if he will be able to persevere in the face of more temptations in the future?

"Let me think about this."

Cao Yang did not refuse directly, but Zeng Tingting actually already understood what he meant.

To be a secretary, you must have enough understanding.