Rebirth 99 to become a car giant.

Chapter 688 Lowering the threshold, MINI is coming

New product launches are nothing new, whether it is for the entire Nanshan Group or Honor mobile phones.

Both the official Weibo account of Honor Mobile and the official WeChat account of Nanshan Group have carried out some publicity in advance.

Media from all walks of life were also invited to attend the annual important event of Honor Mobile.

Producing mobile phones is not like producing cars. You can also conduct test drives every now and then, or go to the West or visit XX places.

Basically, after a new product is released, mobile phone manufacturers will not conduct any large-scale activities for this product.

"Editor-in-chief Wu, Apple's iPhone 4S has disappointed everyone a bit. Do you think the performance of HONOR 3 will surprise everyone this time?"

Although we have arrived at the event site, the press conference has not officially started yet.

Xie Min simply started chatting with Wu Xuebin next to him.

"The rapid rise of Honor mobile phones is inseparable from their innovative spirit."

"So far, the appearance of HONOR 3G is still the most classic among all smartphones."

"Whether it is Apple or Samsung, or companies such as Warwick and OPPO, even if their smartphone sales are high, the appearance is not as good as Honor phones."

"Of course, relying solely on appearance will definitely not work."

"Honor mobile phones can also find entry points that others have not discovered in terms of various configurations and operating systems."

"Especially some of the apps on mobile phones are developed by companies owned or invested by Nanshan Group. This is very remarkable."

"The rapid development of smartphones in China is closely related to these interesting apps."

Wu Xuebin is obviously looking forward to Honor mobile phones.

So far, Honor mobile phones have not disappointed everyone.

This situation is still very rare among Chinese companies.

"I hope that Honor mobile phones can continue to bring surprises to everyone this time, but I always feel that with the development of mobile phones, it is very difficult to surprise everyone."

Xie Min's understanding can be regarded as representing the views of many people.

After all, there are so many mobile phone manufacturers, and everyone has racked their brains to use every good idea they could think of.

There are also many people who, like Xie Min and others, want to know whether Honor’s new mobile phone products are competitive.

Among them, Apple China's group is even more anxious.

After the iPhone 4S was released a few days ago, they naturally saw the reaction on the Chinese Internet.

Obviously, this situation was a little different from what they expected.

In other words, the situation is worse than they imagined.

Although Apple's top executives are always arrogant when dealing with China, the people below are very concerned about sales in the Chinese market.

After all, this is the world's largest market. It will be difficult to become the world's number one after giving up.

"Mr. Wang, I don't think there are anything new that can be done with smartphones. It's just updating the size of the chip and memory, improving and upgrading the camera, etc. The other things that can be done are very small."

"We are like this, and Honor phones must be like this too."

Lin Rong felt Wang Ziming's anxiety and spoke comforting words beside him.

Of course, this is also the situation she wants to see most in her heart.

Everyone's performance is half-measured, and consumers have nothing to say.

If you are poor and others are excellent, you will be in trouble.

"I don't know why, but my eyelids have been twitching since I got up this morning. I always feel like something bad is going to happen."

"Honor mobile phones are now the best-selling smartphones in China, and the second-ranked mobile phone is also a Samsung mobile phone, not us."

"We haven't even secured the third place yet, and we are competing with Warwick and Lenovo."

“If the new product of Honor Mobile today is amazing, then our pressure will be even greater.”

Wang Ziming looked a little sad.

There is no way, as a leader, sometimes the pressure you bear is very high.

Many people only see his beautiful side and fail to see the pressure behind his beautiful scenery.

Of course, the pressure only existed occasionally, and most of the time he was still very happy.

Even if he wants, he can have fun every night.

"We have never been the number one in China. As long as the sales volume can increase every year, we can explain it to the headquarters."

Lin Rong really doesn't dare to easily make a promise within the company to challenge the number one position in the industry.

Because she didn't have the confidence to do it.

So on various occasions, she tried her best to promote the idea that as long as sales increased, it would be a success.

I have to say that most of the time, everyone’s butt determines their head.

"That's what it says, but once a company becomes number one in the industry in the United States, it will naturally pursue number one in the industry globally."

"We will be under a lot of pressure then."

When Wang Ziming said this, Lin Rong had no way to refute.

After all, this is something that is very likely to happen.

Just because the headquarters doesn’t have a requirement now doesn’t mean there won’t be one in the future.

In this somewhat depressing atmosphere, the new product launch conference of Honor mobile phones officially began.

Xia Qingqing wore exquisite makeup, a dark green professional suit, and small high heels, and she came on stage neatly.

"Logically speaking, I should first thank everyone for attending today's press conference and thank everyone from all parties."

"But I think everyone would prefer me to go directly to the topic and not waste my time there."

Xia Qingqing's current field control ability is also very strong.

Standing in the middle of the stage, he started his speech with a smile.

In the middle of the first row, Cao Yang and Fang Sisi were sitting there, neither of them had any plans to go on stage.

One year after giving birth, Fang Sisi's figure has completely recovered, and she can't even tell that she has given birth.

I have to say that as long as wealthy people pay attention to maintenance and exercise, there is no problem at all if they want to look younger, not to mention eternal youth.

"Mr. Xia can now take over the management of Honor mobile phones on his own."

Fang Sisi was naturally quite familiar with the senior executives of Nanshan Group, and even made a special investigation and understanding.

Especially beautiful female executives like Xia Qingqing, she will pay more attention to them.

After all, she doesn't want her main task in the future to be fighting mistresses.

"She is indeed growing very fast. In the past two years, in addition to the research and development of new Honor mobile phones, I have been in charge of it. She has basically been responsible for other things."

"She still deserves credit for the achievements that Honor Mobile has achieved today."

Although Xia Qingqing is not a particularly outstanding management talent, her overall ability is definitely passable.

Coupled with her own resources, she is very comfortable in the field of publicity, which has solved many obstacles for the development of Honor mobile phones.

Whether it is on the Chinese Internet or other media, it is rare to see negative news about Honor mobile phones.

Of course there are reasons for this, such as the quality of the Honor phone itself, but other reasons cannot be ignored.

After all, no matter how good your product is, there will definitely be some flaws.

Not to mention that there are still some competitors who are trying to cause trouble.

"According to the current development pace, Honor Mobile will become a large enterprise with a turnover of hundreds of billions of yuan next year."

"If we just rank Honor phones, they can be among the top 500 in the world."

"Among the entire Nanshan Group, only Xingchen Automobile can compare with it."

Fang Sisi is somewhat envious of Xia Qingqing's current position.

After all, although the Weibo she is responsible for is a listed company, its market value is less than US$100 billion.

Of course, in terms of influence, Fang Sisi, the CEO of Weibo, will definitely not be lower than Xia Qingqing.

"In terms of development speed, I guess there is really no sector that can compare with Honor mobile phones."

"Especially in the future, there will not only be mobile phones and PADs, but also computers, watches and smart home products."

"If we simply compare sales, I estimate that no company in the entire group can match it."

"If it goes public in the future, it is possible that the market value will exceed one trillion."

Cao Yang is naturally very optimistic about the future of Honor mobile phones.

If you can't figure out the general direction of development by yourself, then it would be a shame for you as a time traveler.

While Cao Yang and Fang Sisi were chatting, Xia Qingqing had already formally introduced the performance of HONOR3 on the stage.

At the same time, there is also a large photo of HONOR3 on the screen behind it.

This HONOR 5, which refers to the design style and configuration of the later iPhone 3S, is not as stunning as the HONOR 3G when it first appeared, but it is still quite eye-catching.

Especially since Apple has disappointed everyone once before, everyone’s expectations for this new product launch of Honor mobile phones have become lower.

In this way, HONOR3 actually feels like a surprise.

"The body of HONOR3 is made of aluminum alloy and comes in three colors: space gray, gold, and silver."

"In this generation of products, we innovatively equipped it with a fingerprint recognition sensor."

"Using fingerprints can better protect the security of our mobile phones, and there are also many convenient operations that can be completed through fingerprints."

When Xia Qingqing introduced this place, it immediately attracted the attention of many people.

Fingerprint recognition is the first mobile phone manufacturer to officially put it on its products.

With this selling point alone, HONOR3 is half the success.

"The first function of fingerprint recognition is what we often use - screen unlocking."

"In the past, when using digital passwords, it was very helpless if someone else guessed the password. However, if you use fingerprint unlocking now, it will be very difficult to leak it!"

“And it’s safer for mobile phones!”

Xia Qingqing held the prototype in one hand and motioned for everyone to look at the screen behind with the other hand, with a smile on her face.

<divclass="contentadv">"The second is fast payment. Its application in the smartphone industry will definitely become more and more widespread in the future."

"Use fingerprint recognition for quick payment, so you don't have to worry about others using your phone to pay. It's also more convenient and faster, and you don't have to worry about being seen by people next to you when you enter your password!"

"At the same time, the encryption of some applications can also be encrypted through fingerprints, thus ensuring the security of mobile phone information and files. Compared with traditional digital password encryption, fingerprint encryption is more worry-free and labor-saving!"

When Xia Qingqing introduced this place, the media in the audience were already frantically busy.

This function alone is enough to form an article.

This news must be released as soon as possible.

However, Wang Ziming and Lin Rong, who stayed in the office to watch the Honor mobile phone launch conference, had ugly expressions on their faces at this time.

The screen of HONOR3 is larger than that of iPhone4S, and it innovatively uses fingerprint recognition function.

In terms of cameras, although everyone has 800 million pixels, HONOR3 has a larger photosensitive element, so the size of each pixel will also increase when taking pictures.

Even though the pixels are still 800 million, the shooting effect is better, and it also has dual flashes, which can still take clear images in dark environments.

These will affect the sales of iPhone4S.

"Mr. Wang, I think it is necessary to ask the senior executives from the headquarters to visit China more and understand the market situation here."

"China's mobile phone market is larger than the markets in many other places, and more proactive plans are needed to achieve success."

"If the headquarters cannot develop new products that are competitive in the Chinese market, it will be very difficult for us to become the number one in the industry."

Lin Rong now doesn't dare to challenge the first place easily.

This is simply a hopeless thing.

Honor phones are so powerful, how can this compare?

"It is indeed necessary to let people at the headquarters know how powerful Honor phones are, otherwise they will always think that the phones they design are the best."

After listening to Lin Rong's words, Wang Ziming planned to make a call to communicate with the American headquarters later and let them know the latest status of Honor mobile phones.

While the two of them were communicating, Xia Qingqing personally compared the camera effects of HONOR3 to everyone at the Honor mobile phone launch conference.

The camera effects of Apple and Samsung's flagship mobile phones have been compared.

Even HONOR2 was brought over for comparison.

Needless to say, HONOR3 definitely wins.

This kind of publicity plan of stepping on competitors' products was used by Xingchen Auto back then.

Now Xia Qingqing is naturally learning and applying now.

As for whether this would offend Samsung and Apple phones, she didn't care at all.

Everyone is the main competitor, and offending is inevitable.

Is it possible that we still expect everyone to be polite and harmonious in the future?

How can it be!

Everyone wants the other person to fall down tomorrow!

"Mr. Li, this Honor mobile phone approach is too much. No other brand's mobile phone launch event is directly conducted like this."

People who use Apple phones are watching the launch of Honor phones, and Samsung is naturally not idle either.

As the main competitor of Samsung mobile phones in China, the situation of HONOR3 is naturally something that both Li Zailin and Chai Hang attach great importance to.

"Immediately arrange for people to go to the market to buy a few HONOR3 units at high prices, and then ask people from the technical department to conduct comparative analysis from software, hardware and other aspects to see if there is any nonsense in the things promoted by Honor mobile phones tonight. "

"Especially those scenes where the photo effects are compared, you must compare them carefully."

Li Zailin attaches great importance to HONOR3, which is the flagship model of Honor mobile phones.

If this product continues to be popular, Samsung mobile phones will be in trouble in the future.

"I have already arranged for people to prepare in advance. When the time comes, I will directly purchase a few units from scalpers at a high price and bring them back for testing."

Chai Hang also has relatively rich experience. He has already started some work in advance without Li Zailin's instructions.

I have to say that this can also be regarded as a manifestation of work ability.

"This press conference of Honor mobile phone, when promoting the mobile phone chip, seemed to be a bit of a brushstroke. I think there is something a little abnormal."

"From what we have learned from our current investigation, the HONOR3 chip should be produced by Nanshan Semiconductor."

"I'm very curious whether this chip was produced in their latest factory."

Chai Hang had discussed many response plans with Li Zailin regarding Nanshan Semiconductor before.

Naturally, we are now very concerned about whether the new products of Honor mobile phones use the latest chip technology of Nanshan Semiconductor.

"When the time comes to dismantle and compare it, just make sure it's done."

"I believe Apple must be doing something similar."

"As long as we can find a place to criticize the other party, then we should contact the media that has a better relationship with us and promote it vigorously."

Li Zailin naturally knows the importance of publicity.

However, the promotion of Samsung mobile phones in China has always been inferior to that of Honor mobile phones.

Even if Samsung spends more money on advertising, the final effect is not that good.

This is also an area that Li Zailin hopes to continue to improve.

……

“Next, everyone will definitely pay the most attention to our selling price.”

Xia Qingqing directly introduced the situation of HONOR3 for more than ten minutes without script.

"We have two versions, 32G and 64G, priced at 4999 yuan and 5999 yuan respectively."

Since there is some updated information on HONOR2 and HONOR3G later, as well as the introduction of HONORPAD3 and HONORMINI, there are quite a lot of products.

So Xia Qingqing had no intention of showing off when announcing the price.

Some brands' press conferences have to go back and forth for five or six minutes at this time, leaving the media in the audience speechless.

Xia Qingqing would not do such a thing.

"As everyone knows, in addition to the HONOR3 launched today, we also have the HONOR2 and HONOR3G that everyone is familiar with before."

"These two products will continue to be sold in the future, but we will make certain upgrades to their memory and camera pixels. Specifically..."

Honor Mobile has no plans to further lower the prices of HONOR2 and HONOR3G.

But if some hardware upgrades are not made, the competitiveness will be somewhat reduced.

Especially in the comparison of HONOR3, it seems that the gap between everyone is a bit big.

Therefore, it is a more appropriate choice to upgrade appropriately and then increase the price of HONOR3 by 1000 yuan to reserve a price range for two seniors.

"In addition to mobile phone products, everyone is also familiar with our PAD."

"This time we also bring you HONORPAD3 and HONORPADMINI."

On the stage, Xia Qingqing continued to introduce the company's new products to everyone.

No one is surprised about HONORPAD3, its performance is similar to HONOR3.

But the sudden launch of HONORPADMINI made many people's eyes brighten.

Especially for many girls, they felt that the size of the PAD was a little too big before, and it would be better if it were smaller.

Now Honor mobile phones have responded to consumers’ needs and launched the MINI version, which naturally captured the hearts of a lot of people immediately.

The key is that the launch of the MINI version has also lowered the threshold for consumers to purchase a machine, making a greater contribution to the increase in PAD sales.

"Mr. Xu, this launch of Honor mobile phones can be said to have a crushing advantage over Apple mobile phones."

"Whether it is a mobile phone or a PAD, Honor mobile phones have not disappointed everyone."

"Especially the MINI version, this is a project that no one knew about before."

"I estimate that the sales of Honor mobile phone PADs will hit new highs in the future."

Lian Zhidian is very envious of the achievements of Honor mobile phones.

For current Warwick mobile phones, this gap cannot be bridged in a short while.

"Honor mobile phones did not disappoint everyone this time, but whether they were introducing mobile phones or PADs, they consciously downplayed the issue of chips produced by Nanshan Semiconductor."

"I feel this is likely to be seized upon by competitors such as Apple and Samsung and used to make a fuss."

Xu Jun's vision is naturally good, and he can find the entry point to attack the Honor mobile phone in one go.

Of course, whether this entry point is really that easy to attack depends on whether Nanshan Semiconductor is powerful.

"The competitiveness of Honor mobile phones is so strong, I'm worried that the United States may use some shady methods."

"After all, a Chinese company has suppressed the United States. Many of them will definitely not be able to accept it."

“I just don’t know how Honor Mobile will be prepared to deal with it then.”

Even Shida's guess was obviously not unreasonable at all.

Apple's interests are Wall Street's interests.

They are listed companies.

Because of the launch of the Honor phone, Apple's iPhone 4S sales will definitely be affected.

This is unacceptable to many people.

"I'll call Mr. Cao later and mention this to him."

"Whether they take it seriously or not depends on their own judgment."

"Nanshan Group has been involved in lawsuits in the United States over the years. As long as the methods of the Wall Street gang are not particularly exaggerated, they should not be unable to deal with them."

"It's just the market in the United States. I think Honor phones may not be able to win in the future."

Don't think that the United States shouts about trade freedom every day. In fact, freedom is relative.

My products must come and go freely. If your industry is competitive and affects me, then sorry, people can find countless ways and reasons to deal with you.

In the end, this market will definitely be left to their own companies anyway.

Only relatively low-end industries such as clothing and footwear are excluded, which they themselves do not like.