Rebirth 99 to become a car giant.
Chapter 666 Industrial software is an industrial product, not an IT product
Chapter 666 Industrial software is an industrial product, not an IT product
As the saying goes, good things don't go out, bad things travel thousands of miles.
Many people in the industry know that Nanshan Group lost more than 10 million to Dassault China.
After all, there are quite a few companies using CATIA in China.
Almost all major car companies are using it.
OEMs are using it, and parts suppliers are naturally following suit.
As for pirated software, it is definitely not used by Nanshan Group alone.
Many parts suppliers may only buy one set of genuine parts and use pirated versions for the rest.
Since these manufacturers are not very large, Dassault China is too lazy to litigate each one.
After all, mosquito meat has to be grown to be delicious.
"Mr. Cao, I heard that you are planning to develop your own CAD software?"
Wang Fu and Cao Yang are quite familiar.
The design software used by BYD Automobiles includes CATIA. Now that Nanshan Group has suffered a loss, he quickly arranged for people within the company to take stock.
Check to see if there is any use of pirated software.
Then I called Cao Yang out of curiosity, wanting to know whether Nanshan Group was serious about developing CAD software or was trying to scare Dassault.
"There is indeed this arrangement. In the past two days, I have asked people to take stock of the various industrial software used by Nanshan Group. Every one of them is developed by foreign software companies."
"Although this is a common situation in the domestic automobile industry, I don't think it is a long-term solution."
"Now our main market is in China. Even if those automobile giants face our competition, they can generally only compete normally."
"But in the future, when our cars continue to expand exports and conquer cities and territories around the world, the situation will be different."
"Maybe then people will use industrial software to stifle you."
All independent brand automobile companies are potential customers of Yangcheng Zhongwang in the future.
Although it was still a bit early, Cao Yang didn't mind instilling in them a sense of crisis first.
When our own CAD software comes out, it will not be so difficult to market it.
"This is the truth, but it is too difficult to develop industrial software."
Wang Fu sighed.
As a boss who was born in R&D, how could he not know the situation of industrial software?
Even in the battery development process, many software used are foreign.
The more subdivided the field, the more obvious this situation may be.
"It's a bit difficult, but the threshold for industrial software is actually not as high as everyone thinks."
“It’s just a matter of whether input and output are proportional.”
"Our Nanshan Group has made some money in the past few years. Even if we are losing money, I can't let those software manufacturers hold us back."
Nanshan Group will have more and more deployments in the military industry in the future, and many of the things it produces will be relatively sensitive.
Therefore, the possibility of further sanctions by then is very high.
Self-owned brand car companies such as BYD and Chery can not engage in industrial software, but Nanshan Group cannot.
Otherwise, if we spend huge sums of money to develop chips and 100% localize equipment and raw materials, we will end up being stuck in industrial software.
That's disgusting.
In order for Nanshan Group's investment in semiconductors and other fields to achieve greater results, the development of supporting industrial software is necessary.
At the beginning, everyone must have a lot of worries.
As long as Nanshan Group can come up with a successful case, it will be easier to find collaborators when developing other industrial software in the future.
For example, Warwick will definitely be interested in developing software for designing chips in the future.
"Mr. Cao, as long as the software developed by Nanshan Group can be used to design cars and parts, BYD will be your supporter in the future."
"It's really too much for companies like Dassault to just make money every year."
For large software companies, many of their conditions are not negotiable.
If you want it, get it; if you don’t want it, don’t get it.
Anyway, people know that you can't live without him.
If you have the ability to use pirated copies, people will be more happy to sue you.
By the way, you can also do some advertising.
"Then I would like to thank Mr. Wang for your support first."
"Nanshan Group is definitely serious about developing industrial software."
"We will definitely give everyone a satisfactory result by then."
Naturally, Cao Yang accepted Wang Fu's overtures.
After hanging up Wang Fu's call, Xiang Changle's call came in not long after.
"Ayang, I heard that you acquired Yangcheng Zhongwang and want to develop CAD software?"
As the vice president of Lingnan University of Technology and the former dean of the Automobile School, Xiang Changle naturally knows the situation of CAD\CAE software very well.
It was precisely because of his understanding that when he heard the news, his mood was very complicated.
On the one hand, he doesn't want to see his students fall into the trap.
On the other hand, he is somewhat hopeful that Nanshan Group can really make some breakthroughs in CAD software.
This is really important to China's industrial development.
"This is indeed the case. Dassault blackmailed us for more than 10 million some time ago."
"We have no choice but to pay the money obediently, otherwise the use of other genuine software will probably be affected."
"I made a preliminary estimate. With the development and growth of Nanshan Group, in the next ten years we will need to pay more than one billion, or even several billion yuan, to Dassault Group for the purchase and use of CATIA."
“If you have the money to buy software, it’s better to use it on software development.”
There was nothing hard to say in front of Xiang Changle.
Nanshan Group has also been blackmailed, which can be regarded as giving everyone a relatively strong vigilance effect.
Some foreign software companies specifically need to find large companies to "fight counterfeiting."
Every big company considers its own reputation, and they often win.
Even Microsoft does this.
"Ayang, a large-scale CAD software like CATIA may not be successfully developed even if it costs billions, not to mention billions."
"Even if it is developed, it may not be able to be used. Nine times out of ten, it is still not as easy to use as CATIA."
"When the time comes to sell your software to customers, Dassault can completely adjust the price of CATIA and sell it at the same price as you, or even cheaper than you."
"In this case, their performance is better than yours, their reputation is higher than yours, and their prices are cheaper than yours. How can you compete?"
Some of Xiang Changle's college friends are engaged in software development.
There is even an academician-level figure.
Therefore, he is relatively clear about the practices of foreign software manufacturers.
To put it bluntly, they just want to curb your development.
Similar situations exist not only in the software field, but in many fields.
When you can't do it, I will try my best to hack you.
When you can, others will try their best to suppress you.
Anyway, they just don’t want you to break their monopoly or affect their ability to make money.
"For other companies, if they develop industrial software, they will indeed encounter this problem, and it will be difficult to solve it."
"But for Nanshan Group, this problem is not that serious."
"It's a very high volume just relying on our own businesses listed below."
“The annual savings are not small.”
"As long as it lasts a few years, the bugs in various aspects of the software will decrease and it will become easier to use, and then we can promote it to other companies."
"The worst case scenario is that I'll just let others use it for free for a few years, and then I'll charge for it later if I kill my competitors."
When Microsoft's operating system entered China, it can be said that piracy was allowed to develop for several years.
After cultivating enough users, it will be much easier to charge fees.
The industrial software developed by Nanshan Group may not be as easy to use as CATIA, but if it gives you free access to genuine software for several years, it will still be attractive to some companies.
Especially those suppliers from Nanshan Group, there will definitely be many people using them.
At the same time, it is entirely possible to use the power of ministries and commissions to promote popularization in the industry.
Basically, as long as Cao Yang doesn't care much about making money, it is entirely possible for Nanshan Group to succeed in developing industrial software.
After you are completely successful in the future, it will not be a problem to talk about making money or going abroad to make money.
"You can do this, but the early investment will be a lot."
"But it may take 10 years to recover the investment."
"If these funds are invested in other areas, the rate of return is estimated to be much higher."
After listening to Cao Yang's words, Xiang Changle gradually understood.
This matter seems to be really happening.
After all, Nanshan Group Station is special.
If you have capital, technology, and courage, the threshold for industrial software is actually not that high.
However, just because Xiang Changle could change his opinion so quickly does not mean that others do the same.
For example, the people in charge of Dassault China have completely different views.
"Leo, I asked around and found out that Nanshan Group is indeed developing its own CAD software. For this reason, it also acquired the well-known Yangcheng Zhongwang in China."
"Now the entire development team has thousands of people."
"It seems they are serious."
Shangguan Jin is the sales director of Dassault China, and it was he who cooperated with the legal department to seek compensation from Nanshan Group due to its reputation for piracy.
Judging from past experience, these companies are generally more honest after being tossed around.
Basically, no matter what the cost is, Dassault will accept the quote.
But this time, the reaction from the Nanshan Group made Shangguan Jin realize that something was wrong.
But he was worried, but Leo was different.
"Shangguan, you should know very well that industrial software is an industrial product, not an IT product."
"I admit that China's IT industry has developed rapidly in recent years and has gained some reputation around the world."
"But no matter how developed the IT industry is, it does not mean that qualified CAD software can be developed."
"Especially if we want CAD software that is comparable to our CATIA, that would be even more like talking nonsense."
Leo was full of confidence and was not worried about the threat that Nanshan Group would bring to Dassault.
In his opinion, the whole of China, and even the whole world, except for the already successful UG and other software, there is no way to bring any threat to CATIA.
First-mover advantage is simply not something you can crack through your own efforts.
"If it were an ordinary Chinese company developing CAD software, I would definitely not have any worries."
<divclass="contentadv"> "But Nanshan Group is a little different. Their strength in all aspects is very different from other companies."
"I'm worried that they will really be able to develop a CAD software by then."
Shangguan Jin is quite responsible.
If you get a salary from Dassault, you have to consider issues for Dassault.
“So what if it’s developed?”
"I have already said that industrial software is an industrial product, not an IT product."
"Even if Nanshan Group develops a software, without a large amount of user data accumulation and a large amount of past error-proofing information, the software will not be practical at all."
"For example, if you design a part, it seems like there is no problem."
"But after it was produced, we discovered that there were various problems. The reason was that the software did not consider the processing of some data."
"So if you were a user, what would you think of software like this?"
"I guess it would be better if Nanshan Group didn't launch the product. Once it is launched, it will completely ruin its reputation."
Leo's statement should represent the views of many people.
After all, industrial software does have various thresholds.
Many things cannot be solved by programmers.
Obviously, the IT industries in Germany and France are not developed, but their industrial software is very good.
This is because industrial software actually has little to do with the level of the IT industry.
On the contrary, it has a lot to do with your accumulation of industrial technology.
China's accumulation in this area is definitely not as good as others.
It's obviously not that easy to overtake in a corner.
"Then we just ignore him and let Nanshan Group develop on its own?"
Although he was still a little worried, but the boss said so, Shangguan Jin didn't insist anymore.
"It's definitely not necessary to worry about it, but if our technicians want to switch jobs to Nanshan Group, we must find ways to stumble."
"All technical personnel who come into contact with software development are required to sign a non-competition agreement."
Although Leo is not worried at all about Nanshan Group developing qualified CAD software, because he thinks it is impossible.
But if Nanshan Group wants to copy CADIA, he is a little worried.
So I simply arranged for people to find various technical personnel to sign non-compete agreements.
Although this arrangement will have a slight impact on the development of Yangcheng Zhongwang, the impact is relatively limited.
After all, developing such a large CAD software cannot be done by just a few people.
In the final analysis, Yangcheng Zhongwang needs to have its own structure and its own ideas for development.
Otherwise, there will definitely be no way to create a good software.
……
Li Yuxuan and Chen Zitong are senior students in the Department of Mathematics at China Normal University.
As an undergraduate in this major, the main employment direction is to go to school and become a middle school teacher.
If you don't want to be employed, then continue studying for graduate school.
There are very few other ways out.
After all, China Normal University is not like universities with very famous mathematics departments such as Teito University, Nanjing University, and Fuzhou University. Those graduates can also go abroad and go to financial institutions and other places.
In 2011, being a teacher was not that popular.
Therefore, both Li Yuxuan and Chen Zitong, who had the opportunity to pursue postgraduate studies, chose to pursue postgraduate studies to see if they could continue their studies and stay in school to work.
Compared to becoming a math teacher in primary school or middle school, staying at China Normal University is definitely a better choice.
However, Nanshan Group suddenly arranged for people to come to them for professional recruitment.
Nanshan Group!
There is no one who goes to college in Yangcheng who doesn’t want to join this company.
Li Yuxuan and Chen Zitong are naturally no exception.
It’s just that they were eliminated directly during the resume screening stage.
Not to mention the written test and interview.
Now HR suddenly came over and told them that as long as they can graduate from the Mathematics Department of Yangcheng Normal University, they can join Nanshan Group this year.
This information was immediately like a bomb dropped on a calm lake.
Several people who had signed up to be teachers began to inquire about breach of contract.
"Yuxuan, I want to give up my postgraduate education and go directly to work at Nanshan Group!"
After Chen Zitong thought about it all night, he made a decision the next day.
Compared with the result that she might not be able to stay in school after going to graduate school, she felt that the opportunity to join Nanshan Group should not be missed.
Under normal circumstances, it would be difficult for her to enter Nanshan Group even after graduating from graduate school.
Now, it is because Nanshan Group is preparing to recruit a group of mathematics department personnel to join its subsidiary Yangcheng Zhongwang to develop software, which has brought spring to the mathematics department graduates of many universities.
The Department of Mathematics is actually open to joining the Nanshan Group one day.
This is something that no one dared to think about before.
"I was just about to tell you. I just responded to HR's call and the tripartite agreement can be signed this afternoon."
Li Yuxuan's ideas are actually similar to Chen Zitong's.
Reading till the end is nothing more than finding a suitable job.
Nanshan Group is famous in Yangcheng City for its good treatment and promising future.
"I heard that after joining, you will be responsible for assisting in the development of industrial software. Aren't you worried that you won't know anything after joining?"
Chen Zitong expressed his worries.
The HR of Nanshan Group made it very clear that after they join, they will be trained at the headquarters for one year, and then they will be assigned to Yangcheng Zhongwang to be responsible for the development of industrial software.
In this process, everyone needs to go to Yangcheng Auto Parts, Xingchen Automobile and other companies for rotation, and even need special training and learning in C++ and C language.
It can be said that this process is destined to be quite laborious.
Whether he is qualified for this job is something Chen Zitong is worried about.
It would be embarrassing if he failed to pass the training and was fired after one year of training.
"The human resources department of Nanshan Group knows very well what level our undergraduates are."
"The fact that they are still willing to recruit us under such circumstances shows that there is no need to worry about being unable to do the job."
When Li Yuxuan said this, Chen Zitong thought about it and felt that it made sense.
As far as Nanshan Group's reputation is concerned, there is no need for them to do anything that damages their image.
So as long as you are not terrible, you will not be fired after just one year of training.
As a person who can protect his postgraduate studies, Chen Zitong does not think that he will die.
After figuring this out, her determination to join Nanshan Group became even stronger.
Let’s give the opportunity to do research to others.
Go directly to work and earn money!
Maybe I have learned countless times more in three years of working at Nanshan Group than in graduate school.
Those who will study for graduate school in the future will still have to worry about finding a job, but I am already earning a high salary at Nanshan Group.
Following the Department of Mathematics, the Department of Engineering Mechanics has similar treatment.
This major is not available in every school, and the courses are relatively boring.
Even if you don't study hard, you will always fail.
And in the past, if you didn’t get a PhD in this major, it would be hard to find a job.
Of course, if you graduate with a PhD, finding a job will not be a problem.
Industrial software requires a lot of mathematics and mechanics talents, so as long as it is a good school, Nanshan Group has almost wiped out all the people in these two majors.
The employment situation of previously unpopular majors is actually better than that of popular IT and finance.
This has definitely refreshed many people’s perceptions.
"Mr. Cao, we have initially drawn up two research and development directions. One is to benchmark CATIA's CAD software, and the other is to benchmark ANSYS's CAE software,"
"Currently, we are asking the Human Resources Department to help recruit people from domestic and foreign software companies, and we are also in contact and communicating with domestic scientific research institutes."
"At that time, we will equip at least four fresh graduates as apprentices for these professionals who have been recruited by the society."
"We have recruited more than 2000 additional fresh graduates from the Department of Mathematics, Department of Mechanics, and Software Engineering."
Du Yulin is the founder of Yangcheng Zhongwang. After the company was acquired, it stands to reason that he has achieved financial freedom.
However, after a brief chat with Cao Yang, he decided to continue as the general manager of Yangcheng Zhongwang and lead a new team to challenge the development of difficult CAD and CAE software.
Although he has been in business for more than ten years, Yangcheng Zhongwang is still far behind the international industrial software giants.
He also has a very clear understanding of this.
Now that the company has been acquired by Nanshan Group, there is no shortage of people or money.
People who couldn’t afford it before can now do so.
The human sea tactic that was unavailable before can now be used generously.
This gave him confidence in the future.
"The development of industrial software is highly dependent on industrial development technology and iterative accumulation of experience. There are no shortcuts."
"ZW has accumulated so many years of experience. I hope Mr. Du can lead ZW to become a company comparable to companies such as Dassault and Adobe."
“The company’s R&D budget is unlimited!”
Cao Yang is a little lucky that there are still companies engaged in industrial software in China.
Although the scale is not particularly large and the results are not particularly outstanding, there are at least a group of people who are familiar with the industry.
This allows Nanshan Group's industrial software development to save a lot of time.
Otherwise, if you have money, you won’t know how to spend it most appropriately.
Just like when a certain car company was manufacturing cars, the senior executives were all laymen. As a result, they only knew "buy, buy, buy, and do it well." As a result, they burned so much money and did not achieve anything successful.
Naturally, Cao Yang does not want his own industrial software to just burn money and produce no results.
"Mr. Cao, users play a very key role in the development of industrial software. One of the important reasons why the development of industrial software in my country was very slow in the past is because we did not have enough user scenarios, so we need users to sincerely support domestic industrial software. , giving companies more opportunities to open up scenarios.”
"During this development process, we need users to give us some opinions, otherwise we will never be able to produce truly usable software."
Du Yulin felt Cao Yang's emphasis on industrial software.
So naturally we should take this opportunity to make more demands.
Otherwise, there are so many things going on in the Nanshan Group, and Cao Yang's attention will be diverted by other things in a few days. If Du Yulin wants to make any suggestions at that time, the difficulty will be completely different.
It may not even be possible to see Cao Yang at any time so easily.
"I asked Mr. Rao and Mr. Dai to arrange for people to contact you directly and ask them to set up a dedicated industrial software testing team within each company to cooperate with your development!"
Cao Yang naturally agreed to the reasonable request without any hesitation.
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