Rebirth 99 to become a car giant.

Chapter 614: Brand new attempts and challenges, the HONOR system officially debuts

The new product launch of Honor mobile phones has been so successful.

That night, Cao Yang's cell phone was almost all blasted.

Although the general manager of Honor Mobile is Xia Qingqing, Li Su, Wang Feng and others will definitely not call her, but will go to congratulate Cao Yang.

Some car company bosses even said that they would equip all the company’s minister-level and above personnel with a HONOR2.

Of course, the current Honor mobile phone is so popular, so the sales volume is certainly not bad.

But that supportive attitude is very important.

"Mr. Cao, our warehouse started shipping goods at eight o'clock last night, and it didn't stop until eight o'clock this morning."

"Then I went to Teem City to check it out when I was going to work early in the morning. There was already a long queue in front of our flagship store."

"Our HONOR2 is really successful."

Apple Mobile opened its first flagship store in China in Yangcheng and Tianhe City.

Honor mobile phones naturally have to rise to the challenge.

So soon there was a scene where the east and west tentacles of Tianhe City were occupied by the Apple mobile phone flagship store on one side and the Honor mobile phone flagship store on the other.

The Teemee City management team, which originally had some doubts about handing over two important locations in its mall to two mobile phone manufacturers to open stores, now probably no longer has any doubts.

"How many of those people queued up spontaneously, and how many were arranged by us?"

Cao Yang knew some of Xia Qingqing's previous arrangements.

To create a scene of hot sales of HONOR2, there must be queues in flagship stores everywhere today.

Otherwise, no one would line up even on the first day of listing, and it would obviously be unrealistic to expect that the product would sell particularly well later.

In order to avoid that the scene is not spectacular enough and the publicity effect is not good enough, it is natural to consider arranging scalpers.

However, this time, the scalpers prepared by Xia Qingqing were obviously no longer needed.

"The queue was very exaggerated. It went around Tianhe City several times. I felt that most of them were people who queued up spontaneously."

"Fortunately, the Teemall flagship store can quickly get goods from the company's warehouse, otherwise I would be worried that those waiting in line would not be able to buy mobile phones."

This is the first time Mi Ying has seen such a shopping scene.

Unexpectedly, it happened in my own company.

This is definitely something to write home about.

"You tell Mr. Xia and let her arrange the publicity work."

"Then don't engage in hunger marketing. Take advantage of this craze and sell as much as you can. First, increase the sales data in the first week. Then it will be more lethal."

This is not the first time Nanshan Group has used this trick of hunger marketing.

But this time Cao Yang didn't intend to play.

You can't let a bunch of people queue up for a long time and then say there's no goods, right?

This is a very morally damaging thing.

Besides, we have already made full preparations for the launch of Honor mobile phones, and the inventory is really sufficient in a short period of time.

"No problem, I'll communicate now."

While Mi Ying was on the phone with Xia Qingqing, China Channel's morning news unexpectedly broadcast a nearly one-minute live broadcast of the scene outside the Teem City Honor mobile phone flagship store.

The host first introduced the scene of yesterday's launch of Honor mobile phone, which also included an introduction by Xia Qingqing.

After that, we directly interviewed the people queuing up to buy mobile phones.

This kind of support is very rare.

Park Geun-hee, who had just arrived at work, saw Li Zailin waiting for him.

Obviously, the explosive scene of Honor mobile phone has made him unable to wait for the whole day.

"Mr. Park, our Galaxy Si9000 needs to be launched in China immediately, otherwise other series will not have any competitiveness in front of Honor mobile phones."

"Even the Galaxy Si9000, as our flagship phone, has no advantage over HONOR2."

“之前我们引以为傲的4英寸屏幕，相比iPhone3GS和HONOR3G都有优势，但是现在HONOR2也是4英寸的屏幕了。”

As soon as Li Zailin saw Park Geunxi, he couldn't wait to talk next to him.

He has already felt a crisis.

Samsung has many series of mobile phones, second only to Nokia and Motorola.

Even compared to Nokia and Motorola, Samsung’s smartphone layout is more flexible.

Otherwise, the first flagship phone based on Android system would not have been officially released in March this year.

Park Geun-hee is quite confident about this flagship phone.

"You can't just look at the screen size. I think the i9000's screen performance is very outstanding."

"First of all, this 1600 million color, 4.0-inch ultra-large capacitive display has a resolution of WVGA, which HONOR2 has not yet achieved."

"And the i9000 is another mobile phone equipped with a SuperAmoled screen after the S8500. The display effect is absolutely top-notch in the world. Even the iPhone is no match."

"Our design team set up an earpiece and video call camera on the top of the screen. Although it is only 500 million pixels, this camera supports out-point focus and is powerful."

"The operation of i9000 is extremely smooth during page browsing. The page also supports multi-touch. There is no smoothness when zooming. The performance is very good. It can definitely be regarded as the king of new generation machines."

Whether he really thought so or just wanted to show his confidence in front of his subordinates, Park Geun-hee showed great confidence in i9000.

What else?

Wait until next year’s new products are released before competing?

At that time, the market was completely eaten up.

"Mr. Park, since the performance of this phone is so good, it is even more important for the headquarters to prioritize its launch in China."

"I feel like this is not a day that can be put off."

"While I was at work this morning, I had already seen reports of long queues outside the Honor flagship store."

"This time, I think the rise of Honor mobile phones is somewhat unstoppable."

"I even think that the traditional feature phone market will shrink rapidly, especially in the high-end market. There is no way to compete with smartphones."

"Although the low-end market has a price moat, its profit margin is very low and there is no way to support the company's development and growth."

When Li Zailin said this, Park Geunxi did not refute, but said: "I will communicate with the headquarters again and strive to have i7 fully launched in China on July 1."

"We want everyone to know that high-end smartphones are not just Apple and Honor, but also Samsung!"

With Park Geun-hee's decision, the bustling scene of China's smartphone market appeared earlier than the same period in history.

On Weibo, it was even more lively.

"Ayang, your initial arrangement to establish Nanshan Film and Television was really a stroke of genius."

"100 celebrities helped publish promotional articles, and many people took the initiative to help promote it. This situation cannot be seen in any other brand."

"This is no longer simply a matter of how much publicity is spent."

Although Fang Sisi basically spent this period of time raising her baby in Yangcheng, she has never completely let go of the Weibo issue.

She pays more attention to important time nodes such as the launch of new Honor mobile phone products.

So during dinner in the evening, I naturally couldn't help but communicate with Cao Yang.

"The popularity of the film and television industry has just begun. The next ten years should be the fastest decade for making money in the entertainment industry."

"What any celebrity earns in a year is something that many people cannot earn in a lifetime."

"As the largest film and television company in China, Nanshan Film and Television broadcasts a large number of high-quality TV series and movies every year."

"Nanshan Film and Television's video website previously purchased a large number of film and television drama copyrights, and is now the largest video website in China."

"Nanshan Film and Television also cooperates with Weibo, a sister company. No one in China who wants to develop in the entertainment industry can ignore its existence."

"However, this approach is only a promotional method after all. The most important thing is to look at the performance of the product itself."

“Fortunately, our HONOR2 and HONORPAD are both pretty good.”

"On the first day it was launched today, more than 10 units were sold."

"There are still flagship stores in some places that cannot catch up with the opening today. Otherwise, the sales volume can further increase."

"I feel that Honor Mobile's annual sales target of 5000 million mobile phones will soon be achieved."

Cao Yang was in a very good mood today.

The news gathered from all aspects is basically good news.

This means that the development of Honor mobile phones is moving in the expected direction.

"HONOR2 and HONOR3G are indeed very good, and they have almost no rivals in the same level."

"I feel that in the development history of China's mobile phones, they will be existences that cannot be ignored."

"Now that Honor mobile phones have begun to enter overseas markets, it may become a Chinese product that goes global."

Fang Sisi is very interested in Honor Mobile’s overseas strategy.

From her perspective, she can naturally realize how extraordinary a product that can dominate the world is.

Especially for a large enterprise like Nanshan Group, having strong international competitiveness is very important.

To a certain extent, Nanshan Group has become a business card for China’s economic development.

Its popularity is growing.

Last year, Nanshan Group entered the top 500 of the Fortune 100.

According to the current situation, there will definitely be no problem entering the top 50 this year.

Even directly entering the TOP20 is not impossible.

This is the first time that a private enterprise in China has entered such a high position among the Fortune 500.

The symbolism behind it is extraordinary.

"Mobile phone business and automobile business will be the two important businesses of Nanshan Group's TOC in the future."

"Revolving around these two businesses, and then developing supporting parts, materials and equipment, we can basically play a very powerful role in driving the industrial chain."

"However, the localization rate of parts of our Honor mobile phones still needs to be further improved, especially the main chips, which cannot always be imported from overseas."

"Otherwise, you might get choked by someone at any time."

Cao Yang’s persistence in localizing chips is something no one can understand.

Although people at this time knew that chips were important and difficult, they did not fully realize what the competition in the chip field would be like many years later.

In order to restrict China's development of the chip industry, the United States has resorted to all possible means.

If Nanshan Group is not strong enough, it will easily be broken by others.

Although that won't cause Nanshan Group to close down immediately, it will definitely hurt its vitality.

<divclass="contentadv">After all, in this era, whether it is mobile phones, cars, or various devices, if there are no chips, it is basically impossible to produce them.

The difference is the number of chips and how high the technical content of the chips is.

"Isn't Nanshan Semiconductor trial-producing a batch of chips during this period?"

"Is there no way these chips can be used in our own mobile phones?"

Fang Sisi is also very concerned about the internal affairs of Nanshan Group.

As one of the directors, she is naturally qualified to know all aspects of information.

For example, Nanshan Semiconductor, a business unit that Cao Yang paid special attention to, Fang Sisi would also spend some time to understand its development.

"The performance of mobile phone chips currently produced by Nanshan Semiconductor is still slightly inferior. Not to mention the chips used in HONOR2, there are still some gaps compared with the chips on HONOR3G."

"So that chip will not be used in Honor phones for the time being, but will be sold externally."

When Cao Yang said this, Fang Sisi's curiosity was immediately aroused.

"Foreign sales?"

"Will any mobile phone company buy our chips?"

"I heard that Nanshan Semiconductor's mobile phone chip production capacity plan is still very large."

Fang Sisi's concern is obviously not unreasonable.

Mobile phone giants such as Nokia, Motorola and Samsung will definitely not buy chips from Nanshan Semiconductor.

Most of the other domestic self-branded mobile phones are feature phones. Although Nanshan Semiconductor can make those chips, it seems that it is not doing it now?

Who will it be sold to?

"Didn't I tell you about the situation in Huaqiangbei before?"

“This time Nanshan Semiconductor’s mobile phone chips are prepared for Huaqiangbei’s customers.”

When Cao Yang said this, Fang Sisi understood immediately.

Counterfeit phone!

These chips are actually prepared for copycat phones!

However, it seems to be a good fit?

As the first chip developed by Nanshan Semiconductor specifically for smartphones, although it is not the most advanced in the world in terms of performance, it is still sufficient for use in copycat phones.

The most important thing is the price of these chips, which will definitely not be very expensive by then.

Maybe the copycat phone can really bring unexpected surprises to Nanshan Semiconductor.

"After our new wafer factory is put into operation, the supporting chip processing factory and packaging and testing factory have also been put into operation. By then, we should be able to produce chips suitable for Honor mobile phones, right?"

In the past two years, Cao Yang has spent a lot of money on the semiconductor industry.

Fang Sisi actually supported this.

With their assets at their level, simply making money no longer makes sense.

You have hundreds of millions more than a person who does not have tens of thousands of yuan in bank card deposits, and the quality of life can be countless times better.

But if you have several hundred billion more than a person worth hundreds of billions, or even tens of billions more, is there any difference in your quality of life?

Although Cao Yang's net worth has never been announced to the outside world, even he himself is a little unclear about how much money he has.

But over [-] billion is a sure thing.

In this case, simply making money is really not that meaningful to him.

"Yes, although we entered the semiconductor industry relatively late, our progress will be faster than everyone imagines."

"The technical level of the chip-related equipment produced by Nanshan Equipment will exceed the understanding of the outside world."

"At that time, we will truly have embarked on a completely different path in the localization of chips."

Cao Yang is looking forward to Nanshan Semiconductor very much.

Even Nanshan Semiconductor is the most important among all business divisions.

Of course, the existence of a simple Nanshan Semiconductor does not have much meaning.

It is necessary to cooperate with related companies such as Nanshan Equipment and Nanshan Chemical.

Otherwise everything is just floating in the air.

Just like some computer companies, you have achieved the largest scale in the world and become a Fortune [-] company.

In fact, when people really want to deal with you, they will collapse immediately.

Of course, there is no need for people to take action against their own businesses.

……

The launch of Honor mobile phones has attracted the attention of many people.

After HONOR2 was officially launched for sale, some media immediately began to write related evaluation articles.

At the beginning, everyone’s focus was on the various hardware of HONOR2, or comparing the camera effects.

But some people focus on the HONOR system.

This is the first official appearance of the HONOR system, and it is also a new attempt and challenge for Honor mobile phones.

Everyone wants to know how this system compares to the Android system and the IOS system.

As the well-deserved overlord of computer operating systems, Microsoft is no exception.

In response to the emergence of smartphones, Microsoft has not done nothing internally.

The Microsoft smartphone operating system under development will be officially released this year.

Even because of the emergence of HONOR system, Microsoft's smartphone operating system may be released earlier.

So after Microsoft China learned that Honor mobile phones were starting to develop their own HONOR system, they immediately arranged for engineers to purchase several HONOR2 and HONORPAD units for testing.

They need to confirm the level of the HONOR system.

Speaking of which, in fact, as a giant in desktop operating systems, Microsoft will certainly not remain indifferent when witnessing the rise of mobile devices.

They quickly launched plans to develop a dedicated operating system for mobile devices.

In 1996, Microsoft officially launched Windows CE1.0.

This system can be regarded as a monochrome simplified version of Windows95. The real full name should be called WindowsEmbeddedCompact, which is a window system for pocket embedded devices.

In 1997, Microsoft launched Windows CE2.0.

Although CE2.0 is still based on Windows95, its efficiency has been greatly improved and has been recognized by many users.

In the second quarter of 2000, Microsoft Windows CE finally officially broke away from its dependence on Windows 95 and became a brand new system.

This system supports x86, PowerPC, ARM, MIPS and other types of processors, making it very suitable for mobile devices.

In May 2005, Microsoft released the Windows Mobile 5 operating system for the PDA and smartphone markets.

There are actually many companies using the Windows Mobile system, including Motorola, which withdrew from the Symbian Alliance, Sony Ericsson after the merger, and ZTE and other companies that came to China.

But compared with Android and IOS systems, the performance of these Microsoft systems on smartphones is not particularly good.

Especially in the past two years, the smartphone market has undergone ever-changing changes, and it is obvious that Microsoft's system cannot keep up with the times.

Therefore, Microsoft officially launched the development of the Windows Phone operating system internally.

This system was officially demonstrated to the outside world in February this year. It is said that Nokia has considered using this system on new smartphones.

The original opponents of this system were Android and IOS.

Now that another HONOR suddenly appears, the people at Microsoft China are naturally a little nervous.

"Mr. Tang, although the test is not completely over, judging from the current situation, the performance of the HONOR system is very good, much better than the Android system previously installed on the HONOR 3G."

"Even compared with Apple's IOS system, it is not far behind."

“Especially with the use of various APPs and the use of touch screens, the effect is very good.”

"I think it is necessary for companies to pay attention to the emergence of the HONOR system and start considering relevant response plans in advance."

As the director of Microsoft’s China Marketing Department, Catherine is actually a Chinese.

However, after returning from studying in the United States, she basically started working under the name Catherine.

Although her views may not be very positive, her vision is actually not bad.

"Operating systems are not that easy to develop. So far, no company in China has succeeded in developing either mobile operating systems or computer operating systems."

"Do you think HONOR2 can be an exception?"

Tang Majun was under a lot of pressure during this period and was not in the mood to pay much attention to the company's affairs.

Because some people outside began to question his academic qualifications.

What is the purpose behind this, he has not yet figured out.

However, he takes it very seriously, because he knows very well what the actual situation is.

"Mr. Tang, I am not yet able to draw a conclusion as to whether the HONOR system will become an exception."

"But I heard that the HONOR system is not only used on mobile phones and PADs, but may also be used on computers and cars in the future."

"In this way, they will slowly form a system and their influence will become greater and greater."

"Even if there is no way to have an impact on Windows, it will have some unpredictable effects."

"This is something that is absolutely unacceptable to headquarters."

When Catherine said this, Tang Majun took it a little more seriously.

In recent years, Microsoft has made a lot of efforts to make a lot of money in the Chinese market.

First, the use of pirated systems was allowed, allowing the user base to continue to grow.

Then at critical moments, public opinion and legal means are used to adopt countermeasures to force users to purchase genuine systems.

With this step-by-step development, the profitability of the Chinese market cannot be underestimated.

The most important thing is that the prospects here are very worth looking forward to.

If this situation was destroyed by the HONOR system, then Tang Majun felt that the position under his butt would be lost.

"First arrange for someone to sort out the situation of the HONOR system, and then report it to the headquarters."

"As for whether the headquarters takes this matter seriously, we don't care that much."

"Even if something happens in the future, it will not be because we did not report it, but because of the prejudice against China by those at the headquarters."

When Tang Majun said this, Catherine couldn't help but refute.

Since she didn't know what to do in detail, she left the problem to the headquarters first.

Anyway, just don't let her take responsibility.